Your visitors left their email addresses at your eCommerce site, so now what? Of course, show them they didn’t just do right; they’re in for a treat! Send a welcome email demonstrating a preview of your fantastic content.
Here are some subject lines to get you started:
Welcome to the [Brand Name] community!
[First Name], you're officially in!
Joining hands with [Brand Name]
Get ready for something amazing!
You're here! Let's get started
[Brand Name] says, "Hello!"
[First Name], a warm welcome to you
Ready to dive into [Brand Name]?
[First Name], welcome aboard!
[First Name], it's all about you
[First Name], you're part of something special
Discover what [Brand Name] has to offer
Welcome, [Brand Name] friend!
Get ready for [Brand Name] goodness
[First Name], you're in for a treat!
Getting visitors to sign up for a free trial or even a paid subscription is only the beginning. Next, you must get them excited enough to log in and use it. Otherwise, you’ll end up with a useless prospect contact.
So, that’s precisely what you want to do in your SaaS welcome emails – engage and interest the visitor so that they immediately hop into your product, already knowing how to use it a bit.
Take some subject lines to help you craft such an email:
Get ready to boost productivity
Unleash your potential with us
Join us for a brighter future
Empower your workflow today
Elevate your experience with us
Let's get started, [First Name]!
Efficiency starts here
Your success, our mission
Welcome to smarter solutions
Innovation awaits you
[First Name], we're thrilled you're here
[First Name], let's innovate together!
[Brand Name] - Your trusted partner
Let’s get you started, [First Name]!
Get the most of our [Product Name]
Chances are, you offer your visitors some incentive (discount, eBook, free shipping, etc.) for their email addresses. Don’t wait to deliver what you promise; send a welcome email containing the incentive immediately after they submit their addresses.
Here’s how to open such an email with a compelling subject line:
Unlock 20% off – welcome aboard!
Your [Brand Name] discount awaits
[First Name], 15% off just for you
Your welcome gift: 25% off
Get started with 12% savings
[First Name], your 22% discount is here
Welcome to [Brand Name] – 16% off inside
New beginnings, 28% saving
[First Name], enjoy 19% off on us
Kickstart your journey with 23% off
Discover [Brand Name] with 27% off
[First Name], 9% off your first order
New member special: 24% off
Your 29% discount – it's here!
[First Name], enjoy 5% off your first purchase
If you have a more complicated product than, let’s say, clothing, you might want to send a welcome email sequence. Here’s what to include:
Product-focused email should highlight a product or service's key features and benefits, showcasing its value to new subscribers.
Educational email (with the best-performing blog post or onboarding). Share valuable information or resources related to your industry or niche, helping new subscribers learn more about your brand.
Special offer email. Provide an exclusive discount or promotion to motivate new subscribers to purchase repeatedly.
Product demo offer (mainly for B2B). Offer a product demonstration or trial to introduce your solution and its benefits.
And here are the subject lines to go along with it:
Get ready for a warm [Brand Name] welcome
[First Name]'s journey begins with us
A friendly greeting from [Brand Name]
Discover [Brand Name]'s world
Step into [Brand Name]'s community
Unveiling the [Brand Name] experience
Get set for an adventure with us
[First Name], Get started with ease
Try this with [Brand Name]
Explore our handy tips
[First Name], discover our product demo
Ready to explore? Join our product demo
[Brand Name] welcomes your curiosity
Discover, learn, and grow
[Brand Name] Academy: Your educational partner
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