A fail-proof way to get your subject line noticed by your subscribers is to personalize it. Using a subscriber's first name is good while using their history with your brand is perfect.
Imagine it's its name and past activity in these subject lines, and tell us you wouldn't want to open them:
We miss you, [First Name]! Come back for more
[First Name], your favorite items are waiting
It's been too long, [First Name]
[Product Recommendation] just for you, [First Name]
[First Name], let's catch up
We want you back, [First Name]
Your exclusive [Product Recommendation], [First Name]
Your [Past Purchase] deserves another look, [First Name]
Your product recommendation awaits [First Name]
[First Name], we're rolling out the red carpet
[First Name], exclusive savings inside
[First Name], your favorites are still here
It's not the same without you, [First Name]
[First Name], your wishlist is waiting
Product recommendations handpicked for [First Name]
Sometimes, your customers simply want to feel valued. Craft a heartfelt ‘We miss you’ email to give them just that. Don’t forget to reveal this sentiment in the subject line!
Here’s what it might look like:
Hey there, we miss you!
Come back to us, [First Name]!
It's been too long, [First Name]
Did you forget us, [First Name]?
[First Name], don't be a stranger
Come back for more, [First Name]!
Your secret offer, [First Name]
It’s been too quiet without you
Your [First Name]-sized gap is waiting
We’ve got you(r cart)
Your [Brand Name] friends miss you
[Brand Name] longs to see you again
[First Name], let's reconnect!
[First Name], our door's open!
[Brand Name] + [First Name] = happiness
What could motivate your customers to return and remember how awesome your brand is? An email with a decent offer, of course! If you plan to include one, be loud and proud about it.
Here’s how you do it in a subject line:
We miss you! Enjoy a special offer
[Brand Name] welcomes you back with savings
Your return = exclusive savings
Come back for a sweet deal
We've got something special for you
A special welcome back offer for you
Welcome back, [First Name] – save today
Return for a surprise offer
A special welcome back, [First Name]
Reconnect and save 15% today
Rediscover savings with a 12% discount
Your return = 22% discount on happiness
Don't stay away – enjoy a 28% discount!
Unlock 24% discount – welcome back!
Come back and save 32% with us
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