Email newsletters are among the best ways to offer value and engage with your subscribers. Today, they range from small-scale personal notes to massive automated campaigns.
Regardless of where your email marketing operation falls, there are many email marketing software that make it easy to send professional-looking emails to thousands of recipients.
With the best newsletter software, you can keep your contacts engaged, establish your brand authority, and convert more leads into customers. However, not every newsletter software offers the same features.
In this blog, we’ll look at the best newsletter software tools and see how they can help you increase your marketing effectiveness. So, let’s begin.
What to Look for in an Email Newsletter Platform?
With email marketing becoming so relevant for generating leads and driving traffic, you can hardly ignore it. But which email marketing tool should you choose to start email marketing?
Here are five factors to help you make the right decision:
- Feature-richness: To succeed in email marketing, you must test many strategies. It’s always a good idea to pick a solution offering features that align with your strategy. A good email newsletter service should have many features for newsletter management, such as a drag-and-drop builder, bulk email campaign support, etc.
- Affordability: Many email marketing tools claim to be the cheapest and most affordable but soon get costly as your list grows. Be cautious; check out their plan limits and restrictions before you pay for the service.
- Segmentation capabilities: You’ll want to personalize your newsletters to increase engagement. Pick an email service provider with advanced segmentation capabilities based on demographics, online behavior, interest, etc.
- Good deliverability: Most emails from a substandard service will likely land in the spam folder. You don’t want that with your newsletters. Pick a solution that promises solid deliverability straight into the subscriber’s inbox.
- Ease of use: A good email service should be simple to use. It should provide a user-friendly interface so you won’t spend weeks learning to use it.
10 Best Newsletter Software Compared
Want an in-depth insight into the best application for email newsletters? We’ve compiled a list of the most popular online programs and tools to help you quickly create and send newsletters. So, let’s have a look at the best email newsletter tools, one by one:
- Sender
- Mailchimp
- Brevo ( Sendinblue)
- Convertkit
- ActiveCampaign
- Keap
- HubSpot
- Constant Contact
- GetResponse
- Adobe Campaign
Sender – Free Newsletter Platform With Drag-and-Drop Builder
Sender is a great tool for leveling up your marketing game. It’s the best email marketing service with a powerful newsletter editor for creating beautiful newsletters without coding.
Best for
- Small-to-medium businesses
- B2B companies
- Marketing agencies
Sender’s drag-and-drop newsletter builder makes creating emails a breeze. Pick a template, add your text, video, and images, and you’re done — no HTML skills needed.
You can customize email content using countdown timers, product blocks, review blocks, and custom fields.
And if you don’t want to lift a finger, Sender has free, ready-to-use email templates. When it comes to email sending, it’s simple too – send your campaign instantly or schedule it in a click.
Key Features
Sender offers a generous free plan with advanced features like email automation. Other features include:
- Drag-and-drop builder with email template library;
- Unique design elements;
- Newsletter signup and popup builder to capture leads;
- Analytics and newsletter heatmap to track your performance;
- Audience segmentation to personalize newsletter content as per preferences;
- Integration for leading CRM, CMS, and ecommerce platforms.
Pros & Cons
| Pros | Cons |
| Simple & human-friendly UI | No landing page builder |
| Generous free plan limits | Sender logo in the free plan |
| Free design templates & drag-and-drop builder |
Pricing & Free Plan
- Free plan for 2,500 subscribers and 15,000 emails per month;
- Paid plans start at $15 for 2,500 subscribers and 30,000 emails per month.
Mailchimp – Newsletter Platform with Vast Email Template Library
Mailchimp is a popular newsletter software for medium-sized businesses and ecommerce stores. Their free plan has basic email marketing features such as a marketing calendar and email creation, which are good for starting a newsletter.
Best for
- Mid-sized businesses
- Aspiring newsletter creators
- Social media influencers
What makes Mailchimp a good email newsletter tool is its smart recommendations feature. It offers valuable audience insights to optimize your email marketing efforts.
Mailchimp integrates with WordPress, WooCommerce, Salesforce, Email Studio, Canva, and Wix, making it an easy platform to set up and run email campaigns.
Features
- Drag-and-drop newsletter builder with templates;
- Landing page and popup form builder for signups;
- Standard analytics for newsletters;
Pros & Cons
| Pros | Cons |
| Intuitive UI | Expensive pricing plans |
| Vast template library | Lack of segmentation features in lower plans |
| Landing page builder | Limited free plan |
Pricing & Free plan
- Free plan supports up to 500 subscribers and 1000 emails per month;
- Paid plan starts at $13 per month for 500 subscribers and 5000 emails per month
Brevo – Email Newsletter Software for Ecommerce Stores
Brevo, formerly called Sendinblue, lets you store unlimited contacts even on a free plan. The newsletter service offers multiple features, such as drag-and-drop builder, newsletter automation, shared inbox, and landing page builder.
Best for
- Large email list owners
- Ecommerce stores
- Medium-sized businesses
You can store unlimited contacts even on the free plan, but it restricts the number of email sends to 300 emails per day.
You can create email newsletters using its drag-and-drop builder and set up signup forms. Plus, it comes with CRM features if you want to start nurturing your email newsletter subscribers.
Features
- Drag & drop newsletter editor ;
- Landing pages and signup form builder;
- Audience segmentation.
Pros & Cons
| Pros | Cons |
| Store unlimited contacts | Automation limited to standard use cases |
| Visual automation builder | Confusing UI |
| In-built CRM with a shared inbox | Email-only customer support on base plan |
Pricing & Free plan
- Free plan supports unlimited contacts and up to 300 emails per day;
- Paid plans start at $25 per month for up to 20,000 emails per month.
Convertkit – Best Email Newsletter Builder for Creators
ConvertKit is the ultimate newsletter tool for small business owners and creators. It’s designed to help you grow your newsletter audience through features such as creator network and recommendations.
Best for
- Artists and digital nomads
- Small business owners
- Coaches and consultants
The intuitive newsletter builder makes newsletter design and creation a breeze. You can use the drag-and-drop builder or pick from available templates to create an email quickly. Though the templates are limited, if you’re a creator or influencer, they’ll work.
The free plan supports up to 1,000 subscribers, and you also get audience segmentation features. This is a low-risk option for creators, artists, and small businesses looking to launch a newsletter.
Features
- Creator network to recommend your newsletter and grow your reach;
- Landing pages and form builder;
- Drag-and-drop email designer with template library;
- Automations to deliver lead magnets and send welcome emails.
Pros & Cons
| Pros | Cons |
| Creator-centric email list growth features | Few template options |
| Intuitive form and newsletter design builder | Lack of advanced segmentation features |
| Autoresponders and schedulers |
Pricing & Free plan
- Free plan for up to 1000 subscribers with basic features;
- Paid plans start at $25 per month for 300 subscribers with advanced features.
ActiveCampaign — Best Email Newsletter Software for B2C
ActiveCampaign combines email, automation, CRM, and social media together to give you an omnichannel solution for newsletters and other campaigns.
Best for
- Bloggers and influencers
- Small businesses
- Early-stage startups
With features like a powerful drag-and-drop builder, marketing automation builder, AI-based predictive sender, email segmentation, lead scoring, etc., it’s an amazing solution for startups looking to grow fast using email marketing.
You can also automate newsletters, email campaigns, transactional emails, and promotional emails for your audience using ActiveCampaign.
Features
- No code landing page builder;
- Triggered and targeted newsletter campaign automation;
- Deep audience segmentation for newsletter personalization;
- Advanced reporting and analytics with integration to Google Analytics.
Pros & Cons
| Pros | Cons |
| Great deliverability | No free plan. Just a limited-time trial account |
| A/B test for up to 5 newsletters at a time | Basic template library |
| Unlimited monthly sends | Lower plans support fewer integrations |
Pricing & Free plan
- Free limited-period trial account available with feature restrictions;
- Paid plan starts at $29 monthly for up to 500 subscribers.
Keap – User-friendly Email Newsletter Builder
Keap’s user-friendly platform is not just about sending newsletters and emails. It’s a comprehensive software designed to automate your sales and marketing efforts.
Best for
- Small businesses
- Coaches and consultants
- Ecommerce stores
- Marketing agencies
Keap’s CRM capabilities let you manage your customer list effectively, segment your audience, and use marketing automation flows to nurture your newsletter subscribers.
Use the sales automation features to set up processes to nurture leads through your sales funnel on autopilot. Its versatility makes Keap not just a newsletter tool but a sales and marketing platform.
Features
- No-code visual newsletter creation tool;
- Contact forms builder for subscriber signups;
- Marketing automation for automated welcome and follow-up emails;
- Sales automation to nurture your email newsletter audience;
- Analytics and reporting dashboard to track your newsletter growth.
Pros & Cons
| Pros | Cons |
| Clean and customizable dashboard | Outdated template library |
| Advanced segmentation features | Costly compared to other similar platforms |
| Supports a variety of third-party integrations | Confusing landing page builder |
Pricing & Free plan
- 14-day free plan with limited features for trying out the platform;
- Paid plan starts at $159/month for up to 1,500 subscribers.
HubSpot — Email Newsletter Platform for Large Businesses
HubSpot is a robust newsletter tool for large businesses, SaaS, and B2B startups looking for an integrated CRM to nurture leads automatically.
Best for
- B2B startups
- Enterprise businesses
- Marketing agencies
Whether you want to send promotional newsletters, schedule follow-up campaigns, or promotional newsletters, HubSpot email marketing tool does it all. HubSpot’s email newsletter service has a user-friendly drag-and-drop editor with readymade templates to start instantly.
HubSpot has native integration with other HubSpot tools and all major marketing suites. It also has an excellent ecosystem for third-party applications and software.
Features
- Integrated email newsletter and CRM integration;
- Pre-made drip campaign sequences for nurturing the audience;
- Landing page builder for signups and lead generation;
- In-built newsletter asset and content management features;
- Free CRM for pushing leads to the sales funnel.
Pros & Cons
| Pros | Cons |
| Free integrated CRM | Expensive |
| Drag-and-drop functionality | No A/B test on lower plans |
| Extensive library of educational resources | Template customization is hard |
Pricing & Free plan
- Free 14-day trial is available with restrictions and limitations on usage;
- Paid plans start from $45/month for 1,000 contacts with limits and restrictions on lower plans.
Constant Contact — Best Newsletter platform for Non-profits
Constant Contact is an excellent email newsletter service for nonprofit organizations, schools, and churches. Its simple layout is ideal for beginners, and the newsletter software also has a collection of email templates to get started;
Best for
- Nonprofits
- Schools and churches
- Small businesses
You can create a branded newsletter from scratch using its drag-and-drop email builder. While Constant Contact offers list segmentation and autoresponders, the lack of options like dynamic content and automation, especially in lower plans, can be a deal-breaker. The newsletter service fully integrates with WordPress, Shopify, and Salesforce.
Features
- Triggered automation for welcoming email subscribers and sending automated emails;
- Bulk newsletter sending features;
- Supports interactive elements in newsletters;
- Advanced newsletter reporting and analytics features.
Pros & Cons
| Pros | Cons |
| Beginner-friendly | Limit on monthly sends |
| In-built CRM & social media management tools | Outdated email templates |
| Intuitive drag-and-drop newsletter builder | Costly plans for large email list owners |
Pricing & Free plan
- Paid plans start from $12 per month for up to 500 contacts;
- Free 60-day trial available with limits and feature restrictions.
GetResponse — Newsletter Software for Marketers
GetResponse is one of the oldest email newsletter software designed for event planners, webinar organizers, hotels, and travel agencies.
Best for
- Event marketers
- B2B SaaS startups
- Hospitality businesses
It’s an excellent newsletter service because of its easy-to-use email editor and wide range of features. The software also offers useful email automation tools to nurture leads on autopilot.
One of its best features is targeted contact list management capabilities, allowing you to segment your audience based on actions such as website activity and lead scores.
Features
- Automated lead capture through popups and signup forms;
- Email broadcasting tool for bulk newsletters;
- Email marketing planner for scheduling newsletters
- Double opt-in and opt-out features;
- Autoresponder with no limits on triggers.
Pros & Cons
| Pros | Cons |
| Simple and customizable dashboard | Laggy drag-and-drop interface |
| Great segmentation features | No phone support on lower plans |
| In-built live chatbot feature for the website | Limited split testing features |
Pricing & Free plan
- Free plan available for up to 500 contacts and 2,500 newsletters per month;
- Paid plans start from $15.6 per month for up to 1,000 contacts.
Adobe Campaign — Best Newsletter Platform for Designers
Adobe Campaign is a powerful email marketing suite for large-scale businesses. It helps you set up an engaging newsletter and nurture leads at every stage of the sales and marketing funnel.
Best for
- Large-scale businesses
- Ecommerce brands
- Enterprise clients
Adobe Campaign helps you target customers across various mediums like email and SMS with the help of dynamic campaigns. With rich features like advanced journey builder and dynamic customer profiles, businesses can take control of their marketing effectiveness.
Also, an interesting feature of Adobe is the support for offline channels like calls and direct mail, which makes it a powerful solution for a business or a maker looking to nurture & engage customers through unconventional ways.
Features
- Advanced drag-and-drop email builder for creating responsive newsletters;
- Dynamic content for personalizing newsletter content;
- Triggers for automation of newsletters and remarketing campaigns;
- Intuitive dashboard for email list data management.
Pros & Cons
| Pros | Cons |
| Great segmentation features | Outdated UI |
| Cross-channel automation | Not easy to set up and configure |
| Deep analytics dashboard | Lack of responsive customer support |
Pricing & Free plan
Adobe Campaign has a paid plan with pricing info available on request from the Adobe Campaign pricing page.
Overall Comparison by Capterra
Are you in a hurry to pick the best email newsletter software and find out how to send out a newsletter? Here’s a quick comparison of this blog post’s best newsletter software tools based on Capterra reviews.
| Free Plan | Ease of Use | Customer Service | Features | Value for Money | Overall | |
| Sender | Yes | 4.6 (winner) | 4.9 (winner) | 4.4 (draw) | 4.8 (winner) | 4.6 |
| Mailchimp | Yes | 4.4 | 4.2 | 4.4 (draw) | 4.4 (draw) | 4.5 |
| Brevo | Yes | 4.5 (draw) | 4.5 (draw) | 4.4 | 4.5 | 4.5 |
| Convertkit | Free Trial | 4.4 | 4.5 | 4.5 | 4.3 | 4.4 |
| ActiveCampaign | Free Trial | 4.2 | 4.5 (draw) | 4.5 | 4.4 (draw) | 4.6 |
| Keap | Free Trial | 3.5 | 4.1 | 4.1 | 3.8 | 3.8 |
| HubSpot | Yes | 4.3 | 4.4 | 4.4 (draw) | 4.2 | 4.5 |
| Constant Contact | Free Trial | 4.3 | 4.2 | 4.1 | 4.1 | 4.3 |
| GetResponse | Yes | 4 | 4.1 | 4.1 | 4 | 4.2 |
| Aweber | Yes | 4.3 | 4.5 | 4.3 | 4.1 | 4.4 |
| Adobe Campaign | NA | 3.9 | 4 | 4.4 | 4 | 4.4 |
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Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, research, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.
