Brevo, formerly Sendinblue, is getting fairly expensive and deliverability rates are falling. That’s why business owners have started exploring different alternatives to Brevo for email marketing automation.
In this post, we’ll examine the best email marketing services to choose over Brevo and see which email marketing software you can use for your marketing efforts. We’ll also give you a comparative overview of all email marketing tools like Brevo or better to help you make an informed choice. So, let’s begin.
Why Consider Brevo (Sendinblue) Alternatives?
Looking at Brevo reviews and comparisons, it’s evident that there are some drawbacks, due to which many businesses keep considering alternatives like Sender, Mailchimp, Constant Contact, etc. Some of Brevo’s limitations include:
- Lack of integrations. It doesn’t support integrations with several common CRMs or marketing automation tools, which makes it challenging to leverage data across different systems for running efficient email marketing campaigns.
- Unprofessional customer support. The support team’s lack of knowledge and experience makes it difficult to navigate the email platform and get answers to simple questions, which is the very reason why most businesses prefer to avoid it altogether.
- Restrictive features. Some business owners complain that Brevo’s features are overly restrictive as an email marketing tool and that it limits their ability to build campaigns, especially on the free tier and lower plans.
- Limited automation features. You’re limited to a few simple workflows, and you can’t automate more complex tasks, such as sending emails to multiple segments simultaneously.
- Deliverability issues. Brevo can be bad at deliverability at times, damaging your customer relationships. According to recent email deliverability report data, it has an average deliverability of just 73.70%, which is too low compared to other providers.
10 Best Brevo Alternatives Compared
There are a lot of limitations to using Brevo for your email marketing efforts. So, let’s look at some of the best email marketing platforms you can consider for your next email marketing campaign. Here are the most popular alternatives to Brevo in 2024:
- Sender
- Drip
- Mailchimp
- CampaignMonitor
- HubSpot
- SendGrid
- EmailOctopus
- ActiveCampaign
- GetResponse
- Mailgun
Let’s look at each email service provider one by one.
1. Sender – Best Brevo Alternative for Email Marketing Services
Sender is the best email marketing service, packed with all the features you love from Brevo and more. Its generous Forever Free plan gives you everything you need while saving on costs.
Best for:
- Small and medium-sized businesses;
- Ecommerce & retail;
- B2B businesses.
Ratings: Capterra 4.6 | G2 4.4 | Shopify 4.3
With Sender’s email campaign management solution, you can create and schedule email campaigns effortlessly.
There’s a drag-and-drop email builder segmentation option, and its automation features are among the best in the industry. Building automation workflows to nurture leads is a breeze with its human-friendly, visual automation builder.
Sender is your go-to solution for driving revenue growth, whether you’re a small startup or a larger enterprise. Plus, enjoy robust customer service to support your needs every step of the way.
Features
- Drag-and-drop email builder;
- Large template library;
- Popup and form builder with premade templates;
- SMS & email automation builder;
- Excellent deliverability;
- Top-rated customer service.
Sender Pros & Cons
| Pros | Cons |
| Drag-and-drop email builder with template library | No landing page builder (yet) |
| Affordable pricing plans with a free tier for up to 2,500 subscribers | Sender logo in the free plan |
| Advanced behavioral segmentation and personalization features |
Sender Pricing & Free Plan
- Free forever plan that allows setting up campaigns for up to 2,500 subscribers without any feature restrictions;
- Paid plan starts at $15 per month for sending up to 30,000 emails per month.
2. Drip – Best Marketing Automation Platform
Drip is primarily designed to boost your ecommerce email automation plans. It has some amazing features to build long-term relationships through an omnichannel approach across email, website, and social media.
Best for:
- Small to medium-sized businesses;
- Information product creators;
- B2B companies.
Ratings: Capterra 4.5 | G2 4.4 | Shopify 4.3
As an email marketing platform, Drip empowers marketers to create highly personalized emails that resonate with their target audience, driving engagement and conversions. With robust features for both transactional and bulk emails, Drip enables seamless communication at every stage of the customer journey.
Whether nurturing leads or re-engaging dormant customers, Drip’s advanced segmentation and automation capabilities ensure that messages are tailored to each recipient’s preferences and behaviors.
Features
- Omnichannel campaign automation with a drag-and-drop workflow builder;
- Readymade automation templates;
- Personalize in-store online customer experience through forms and popups;
- Powerful segmentation and analytics capabilities.
Drip Pros & Cons
| Pros | Cons |
| Ready-to-use automation templates | Can feel costly for small business owners |
| Powerful behavioral segmentation and user journey flows | No split testing available for email content |
| Integrations with all major solutions, eCommerce stores like Shopify/WooCommerce, and marketing suites | Suitable only for eCommerce businesses that too on higher plans |
Drip Pricing & Free Plan
- Paid plans start at $39 per month for up to 2,500 subscribers;
- Free 14-day trial is also available with limits and restrictions.
3. Mailchimp – Best Alternative by the Number of Integrations
Mailchimp needs no introduction to the world of email marketing automation. Like Brevo, Mailchimp is intended to be used as an all-in-one marketing platform. They have everything you need to get started and help you leverage the power of marketing automation.
Best for:
- Large enterprises;
- Ecommerce stores;
- Content creators and publishers.
Ratings: Capterra 4.5 | G2 4.4 | Shopify 3.3
If you’re looking for an alternative to Brevo with a well-known name in the industry, Mailchimp is a good pick. It connects easily with lots of other apps and tools, which makes your marketing efforts more effective and adaptable.
Although it might cost more and offer features similar to Brevo, it’s worth trying to see if it suits your business needs.
Features
- Drag-and-drop email and landing page builder;
- Standard segmentation and personalization options;
- A/B testing and email optimization;
- Integrates with 100+ marketing tools, apps, and CRMs.
Mailchimp Pros & Cons
| Pros | Cons |
| Drag-and-drop landing page and form builder | Predatory pricing model with paid add-ons |
| Appointment scheduling feature | Non-transparent strategy for counting the number of subscribers |
| Integrations with all major marketing, CRM, and eCommerce apps | Limited automation options |
Mailchimp Pricing & Free Plan
- Free plan available for up to 500 subscribers and 1,000 emails sent per month;
- Paid plans start at $13 monthly (billed annually) for up to 500 subscribers and 5,000 email sends.
We actually have a dedicated article for the best Mailchimp alternatives. Check it out if you’re looking for a cheaper (or free!) tool similar to Mailchimp.
4. GetResponse – Best Automated Marketing Solution
GetResponse is a versatile email marketing tool known for its user-friendliness and powerful features.
Best for:
- Small and medium businesses;
- Online entrepreneurs;
- Marketers.
Ratings: Capterra 4.2 | G2 4.3 | Shopify 1.9
One of its standout features is web push notifications and push campaigns, which enable you to stay in touch with your audience through browser notifications. This means you can reach your subscribers even when they’re not checking their emails, keeping them engaged and informed.
With GetResponse’s reliable email delivery service, businesses can ensure that their messages reach recipients’ inboxes promptly and reliably, maximizing the impact of their campaigns.
Moreover, GetResponse’s comprehensive suite of tools enables businesses to leverage customer data effectively, allowing for personalized communication and targeted marketing efforts that drive results.
Features
- Web push notifications;
- Sales funnels;
- Built-in webinars features;
- AI-driven website builder;
- Email and SMS automation;
- Excellent customer service.
GetResponse Pros & Cons
| Pros | Cons |
| Omnichannel approach including email, SMS, and web push notifications | Limited automation in basic plan |
| Website building capabilities, including AI-driven website and landing pages builders | Pricing can be costly for larger lists |
| An intuitive and easy-to-navigate interface | Learning curve for advanced features |
GetResponse Pricing & Free Plan
- GetResponse’s pricing plans start at $13 monthly for email marketing and $44 for marketing automation features;
- A free trial account with minimal features is available for 30 days to try out their tools.
5. Campaign Monitor – Best for Email Builder & Templates
Campaign Monitor is one of the few established email marketing platforms that give a strong fight to Brevo in terms of features.
Best for:
- Small and medium businesses;
- Marketing agencies;
- Professional services.
Ratings: Capterra 4.5 | G2 4.1 | Shopify 4.6
They are primarily focused on delivering outstanding email marketing experience and have a large library of responsive email templates and great automation features.
With Campaign Monitor’s intuitive email builder, businesses can easily create visually stunning and engaging email campaigns without extensive coding knowledge.
Additionally, their library of pre-designed templates provides a convenient starting point for crafting professional-looking emails that resonate with recipients.
Features
- Advanced tracking and analytics features;
- Drag-and-drop email builder;
- A/B testing and optimization;
- High email deliverability rates;
- Integrations with hundreds of popular tools.
Campaign Monitor Pros & Cons
| Pros | Cons |
| Advanced tracking and analytics features | Doesn’t have a landing page builder |
| Great email deliverability rates | Clunky email template builder |
| Integrates with hundreds of popular tools | Some features are only available on higher-tier plans |
Campaign Monitor Pricing & Free Plan
- Paid plan starts at $9 per month for up to 500 subscribers and 2,500 emails sent per month;
- Free limited-period trial is also available.
6. Hubspot – Best Marketing Platform for Large Business
HubSpot is a robust Brevo (Sendinblue) alternative known for its free CRM and useful email marketing features.
Best for:
- Large companies;
- Startups;
- Agencies.
Ratings: Capterra 4.5 | G2 4.4 | Shopify 5
Its marketing automation capabilities and wide range of integrations make it a great solution for anyone who wants to set up complex workflows to achieve marketing and growth goals.
From lead generation and nurturing to customer engagement and retention, HubSpot Marketing Hub provides a seamless and integrated platform that streamlines marketing efforts across multiple channels.
With HubSpot’s intuitive interface, advanced analytics, and customizable automation capabilities, large businesses can effectively manage and optimize their marketing campaigns, ultimately driving growth and maximizing ROI.
Features
- All-in-one marketing, sales, and revenue operations platform;
- Landing page builder;
- Lead scoring and nurturing;
- Free CRM;
- Conversion journey visualization.
HubSpot Pros & Cons
| Pros | Cons |
| Powerful marketing automation capabilities | Expensive pricing plans |
| Free CRM capabilities, including lots of sales and customer service tools | Steep learning curve |
| Landing page and form builder | Limited functionality and features on starter plans |
HubSpot Pricing & Free Plan
- Paid plans start at $18 per month for up to 1,000 contacts with limits on advanced automation features;
- A free 14-day trial is available to test the platform.
7. SendGrid – Best Alternative for Transactional Emails
SendGrid is a solid email marketing service provider with SMTP features and its own API to help you achieve high deliverability rates of up to 96%. The platform comes with all the standard email marketing automation features you expect from a modern platform.
Best for:
- Event management companies;
- Educational institutions;
- Nonprofits.
Ratings: Capterra 4.2 | G2 4 | Shopify NA
With SendGrid’s powerful email delivery service, businesses can ensure that critical transactional emails, such as order confirmations, password resets, and account notifications, reach recipients’ inboxes promptly and securely.
Its advanced analytics and reporting capabilities provide valuable insights into email performance, enabling businesses to monitor delivery rates, open rates, and engagement metrics in real-time.
Features
- Extensive library of responsive templates;
- Email API and SMTP service with great deliverability;
- Drag-and-drop email editor;
- Reporting and analytics dashboard.
SendGrid Pros & Cons
| Pros | Cons |
| Intuitive user interface with several great features | Limited automation capabilities |
| Powerful analytics capabilities | Customer support is not very fast and responsive |
| Great reporting and analytics dashboards | Some features can become too complex for a person with a non-development background |
SendGrid Pricing & Free Plan
- Paid plans start at $19.95 per month for sending up to 50,000 emails;
- Free plan is also available that supports sending up to 100 emails per day.
Also read: Sendgrid Alternatives with Free Competitors Included
8. EmailOctopus – Best Alternative with Drag-and-Drop Editor
EmailOctopus is a great alternative to Brevo if you’re looking for a powerful drag-and-drop email builder. It has an amazingly simple UI and comes with an affordable pricing plan with all the advanced features.
Best for:
- Event management companies;
- Educational institutions;
- Nonprofits.
Ratings: Capterra 4.7 | G2 4.2 | Shopify NA
You can use EmailOctopus to create responsive and beautiful email campaigns using its no-code builder. It also features advanced capabilities like marketing automation workflows, A/B testing, and robust analytics to automate your marketing and keep an eye on success metrics.
Additionally, the platform has integration capabilities with all the popular apps you are used to, making it easy for you to take control of your operations. The pricing plan is also more affordable than Brevo, making it great for small business owners.
Features
- User-friendly UI with unique drag-and-drop features;
- Great automation and segmentation features;
- Integrates with Zapier for workflow automation;
- A/B testing and deep analytics.
EmailOctopus Pros & Cons
| Pros | Cons |
| Affordable pricing plan | Not so responsive customer support |
| Great landing page builder | Lacks advanced email automation options |
| GDPR compliance and great deliverability |
EmailOctopus Pricing & Free Plan
- Free plan that supports up to 2,500 subscribers and 10,000 emails per month;
- Paid plan starts at $8 per month for up to 500 subscribers, 10K emails, and unlimited landing pages/forms.
9. ActiveCampaign – Best Alternative for Sales Automation
ActiveCampaign is a powerful solution for elevating customer experiences through email marketing, marketing automation, and CRM capabilities. It has all the features you look for in a Brevo alternative.
Best for:
- Content creators;
- Small to midsize businesses
- Service-based businesses.
Ratings: Capterra 4.6 | G2 4.5 | Shopify 4.5
With its robust automation capabilities, businesses can automate repetitive tasks, such as lead scoring, lead nurturing, and follow-up communications, saving time and increasing efficiency.
ActiveCampaign’s CRM features provide a centralized platform for managing customer interactions and tracking sales opportunities, enabling sales teams to gain valuable insights into customer behavior and preferences.
Features
- Email marketing automation;
- Sales automation workflows;
- CRM with lead scoring;
- Form and landing page builder.
ActiveCampaign Pros & Cons
| Pros | Cons |
| User-friendly interface | Initial learning curve |
| Robust automation features | Pricing can be steep for larger contact lists |
| Integrated CRM | Limited free trial plan |
ActiveCampaign Pricing & Free Plan
- ActiveCampaign’s pricing plans start at $9 monthly for email marketing and marketing automation features;
- A free trial account with limits and restrictions is available for 14 days to try out the features.
10. Mailgun – Cost-Effective Transactional Email Service
Mailgun is designed primarily for developers who want to automate email operations using an API. The service markets itself as a transactional email API and is trusted by 150,000 businesses around the globe.
Best for:
- Ecommerce businesses;
- SaaS companies;
- Financial services.
Ratings: Capterra 4.3 | G2 4.3 | Shopify NA
With its flexible pricing plans and pay-as-you-go options, Mailgun offers scalability and affordability, making it an ideal choice for businesses of all sizes.
Its advanced deliverability features, including dedicated IP addresses, domain reputation management, and real-time analytics, ensure high inbox placement rates and reliable delivery of transactional emails.
Features
- Email APIs, SMTP Relay, and webhooks;
- Suppression management;
- Email tracking and analytics;
- Inbound email routing;
- Email address verification access.
Mailgun Pros & Cons
| Pros | Cons |
| Dedicated IP to improve deliverability | No automation or workflow builder, apparently |
| Great API service to connect with your existing marketing stack | Pricing model can soon turn out to be expensive as you scale |
| Transactional API features that can be customized as per requirement | No landing page builder or standard features are found in other email marketing services |
Mailgun Pricing & Free Plan
- Free plan that allows sending up to 5,000 emails per month;
- Paid plans start at $35 per month for sending up to 50,000 emails per month.
Alternatives to Brevo: Price & Feature Comparison Table
Now you that have full scope on Brevo alternatives, you may also find interest in exploring these additional tools:
| Cost | Monthly Emails | Subscriber Limit | Free Plan | Best Feature | |
| Sender | Starts at $15 | 30,000 | 2,500 | Yes | Drag-and-drop builder with a responsive template library |
| Mailchimp | Starts at $13 | 5,000 | 500 | Yes | Landing page builder |
| HubSpot | Starts at $18 | 5x tier contact limit for emails | 1,000 | Yes (14-day trial) | Free CRM & funnel builder |
| Campaign Monitor | Starts at $11/month | 2,500 | 500 | Yes | Broken link checker |
| Drip | Starts at $39 | Unlimited | 2,500 | No | Customer journey builder |
| Sendgrid | Starts at $19.95/month | 50,000 | NA | Yes | Dedicated IP & SMTP email server |
| EmailOctopus | Starts at $9/month | 10,000 | 500 | Yes | A/B testing |
| ActiveCampaign | $29 per month | 10x of contact limit | 1000 | No (Free Trial Only) | Lead scoring capabilities |
| GetResponse | Starts at $15 | Unlimited | 1,000 | Yes | Conversion funnel builder & CRM |
| MailGun | Starts at $35/month | 50,000 | NA | Yes | Dedicated IP |
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Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
