11 Top Klaviyo Competitors (Paid & Free Options)

Apr 26, 2024 - By Camilla Mackeviciute

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If you’re agitated by the rising Klaviyo pricing and are searching for viable alternatives, you’ve come to the right place. 

Klaviyo is a popular email marketing tool for online store owners. However, recent reviewers have complained that customer support is slow to respond and that the service is costly compared to competitors. 

In this blog, let’s look at the best Klaviyo competitors for taking your ecommerce email marketing strategy to the next level without increasing costs.

Why Consider Klaviyo Alternatives?

Klaviyo gained popularity as an email marketing platform, but certain aspects keep prospective users thinking twice about using it. Even past customers complain of issues on public forums and review platforms such as:

  • Unresponsive customer support. Many users report delays in getting assistance when facing technical issues with Klaviyo, leaving them frustrated and seeking alternatives with more responsive support teams; 
  • Highly overpriced. The cost of using Klaviyo is significantly higher than other email marketing platforms offering similar features and functionalities. Plus, they’re known to increase rates without intimation; 
  • Unreliable. Klaviyo users report that their accounts become inactive without reason. Sudden account deactivation can disrupt email marketing operations and hinder growth; 
  • Complicated UI. The UI is complicated and takes time to understand, making it challenging for non-technical people to utilize the platform effectively; 
  • Deliverability issues. Klaviyo users regularly report that their emails are frequently marked as spam. This can harm your growth plans to use email marketing in the long run.

11 Best Klaviyo Alternatives: Competitors Compared

When you’re serious about email marketing, you can’t rely on a costly and unreliable service. So, it’s essential to look for available options in the market. If you’re searching for similar platforms to Klaviyo for your ecommerce email marketing campaigns, you should check out the following alternatives:

Let’s look at the above email marketing software for online businesses, one by one.

1. Sender — Best Klaviyo Alternative for SMS & Email Marketing 

Sender is designed for ecommerce store owners who love simplicity. It’s one of the most powerful competitors of Klaviyo in email marketing that saves you a lot of time in building and scheduling email campaigns. 

Best for:

  • Small and medium-sized businesses;
  • Ecommerce brands; 
  • Email marketing beginners.

The human-friendly UI and drag-and-drop interface makes it easy to create responsive email campaigns. You also get a visual automation builder for setting up abandoned cart recovery, upselling, and cross-selling campaigns based on visitor behavior, past shopping history, or custom triggers

A great thing about Sender is its exceptional customer support. You’ll always have a human responding to your queries almost instantly via the live chat feature. Its 10-second average response time for customer support is a relief for users agitated by the lousy customer support offered by Klaviyo. 

Plus, the straightforward dashboard makes it easy for anyone to start their email journey in less than an hour. 



  • Drag-and-drop email builder with premade templates; 
  • Behavioral automation and smart segmentation; 
  • Email and SMS marketing automation; 
  • High-converting popup builder; 
  • Exceptional deliverability; 
  • Quick & friendly customer support.

Sender Pros & Cons

Omnichannel marketing automation builder No landing page builder (yet) 
Human-friendly UI with drag-and-drop email editorSender logo with a free plan
Detailed analytics and reporting dashboard

Sender Pricing & Free Plan

Free Plan$0/monthUp to 2,500 contacts and up to 15,000 emails/month
Standard PlanStarts at $15/monthUp to 2,500 contacts and up to 30,000 emails/month
Professional Planstarts at $29/monthUp to 2,500 contacts and up to 60,000 emails/month

Sender’s free plan offers access to all the features, including automation workflows, segmentation, and email builder, without restrictions.

2. Brevo — Best for SMS Marketing Campaigns

Brevo is a comprehensive marketing automation tool that empowers businesses to streamline their marketing efforts, engage customers, and boost conversion rates. With its user-friendly interface and versatile features, Brevo stands out as an all-in-one platform for marketers of all levels of expertise.

Best for:

  • Coaches; 
  • Ecommerce startups; 
  • Agencies and freelancers.

At the heart of Brevo’s capabilities is its robust marketing automation system. Users can effortlessly create automated workflows, allowing for the seamless execution of marketing campaigns, email sequences, and personalized customer journeys.

Brevo excels in audience segmentation and personalization, enabling businesses to target specific customer segments with precision. By analyzing customer behavior and preferences, marketers can deliver tailored content and offers, resulting in higher engagement rates and improved customer satisfaction.



  • Marketing automation builder;
  • Audience segmentation;
  • Multi-channel marketing;
  • List management;
  • Transactional emails.

Brevo Pros & Cons

User-friendly interfaceLimited automation features
Scalable plansSome features are only available on higher plans
Additional features like CRM, SMS, and WhatsApp campaignsSlow customer support

Pricing & Free Plan

Starter$25/monthUnlimited contacts; 20,000 emails per month
Business$65/monthUnlimited contacts; 20,000 emails per month with access to marketing automation, A/B testing, and other advanced features

Brevo’s free plan allows you to store unlimited contacts and send up to 300 emails per day. All basic features, such as email templates, email editor, etc., are also available.  

3. Constant Contact — Best Email Marketing Platform for Creators

Constant Contact is a nice Klaviyo alternative primarily used by creators and online business owners. It’s known for its user-friendly interface, strong integration ecosystem, and great deliverability rates.

Best for:

  • Online retailers;
  • Creators & influencers; 
  • Non-profits.

Constant Contact helps small businesses in growing their audience, manage their email campaigns, build landing pages, and promote events ​efficiently. With built-in capabilities to manage social media footprints and a CRM dashboard, it becomes a great solution for anyone who wants to build long-term customer relationships. 

It has all standard ecommerce automation, email marketing features, and social media capabilities. The platform also integrates with hundreds of ecommerce platforms, marketing solutions, and additional tools to help you run complex campaigns for personalized lead nurturing or growing sales. It also provides niche features like landing page builder, event ticket payment collection, and social media post scheduling​. 



  • Drag-and-drop email builder; 
  • Email automation
  • Event marketing; 
  • Reporting and analytics dashboard; 
  • Extensive integrations.

Constant Contact Pros & Cons

User-friendly interfacePricing plans may feel costly
Extensive integration ecosystemOnly basic automation capabilities
High email deliverability rateLack of collaboration features

Pricing & Free Plan

Free plan60-day Free TrialSend up to 100 emails
Lite$12/monthUp to 500 subscribers; 10x contact tier sending limit
Standard$35/monthUp to 500 subscribers; 12x contact tier sending limit
Premium$80/monthUp to 500 subscribers; 24x contact tier sending limit

Constant Contact offers a two-month free trial for users to try out its platform. The free trial offers basic features, but there are limits on the usage. 

Learn more: 9 Constant Contact Alternatives with Free Competitors Included

4. AWeber — A Prime Choice for Bloggers with RSS Capability

For bloggers who prioritize RSS feed capabilities in their email marketing, AWeber presents an appealing choice. Known for minimalist UI and powerful features, AWeber helps bloggers to turn their RSS feeds into engaging email newsletters. ecommerce store owners can also create engaging and high-converting newsletters using Aweber. 

Best for:

  • Ecommerce stores; 
  • Bloggers & influencers; 
  • Large businesses

AWeber has some unique features like AMP emails, web push notifications, and ecommerce pages. These features allow store owners to nurture potential customers and enhance the user experience. A user-friendly marketing automation builder and autoresponder campaigns help engage and convert potential buyers into customers on autopilot. 

AWeber also supports integrations with all major marketing suites, ecommerce platforms like Shopify & Etsy, and other business solutions. The platform’s detailed analytics also help you understand your campaign performance, providing insights to guide your content strategy and improve audience engagement. 



  • Email marketing automation;
  • Drag-and-drop builder; 
  • Email template library;
  • Audience segmentation; 
  • Personalized campaigns;
  • RSS to email for automatic newsletter creation.

AWeber Pros & Cons

Integrates with Canva and other marketing tools and third-party apps. Lacks advanced automation in lower-tier plans
Easy-to-use interfaceLimited customization for templates
Efficient subscriber segmentationMay be costly for larger subscriber lists

Pricing & Free Plan

Lite$12.5/monthUp to 500 subscribers, 1 email list, 3 landing pages, 3 automations, and Aweber branding.
Plus$20/monthUp to 500 subscribers, unlimited lists, landing pages, and automations. 
Unlimited$899/monthEverything is unlimited with one fixed price

Aweber offers a free plan for sending up to 3,000 monthly emails to 500 subscribers.

Also read: 7 Best Aweber Alternatives (Free Competitors Included)

5. Drip — Email Automation Software for Online Retailers

When it comes to newsletters and automation, Drip is a worthy competitor to Klaviyo. Designed for ecommerce businesses and Shopify store owners, Drip provides robust capabilities to level up your newsletter strategy and marketing automation plans. 

Best for:

  • Small ecommerce businesses; 
  • Info product creators;
  • Online/offline retailers.

Drip lets you design, personalize, and send engaging newsletters to your audience. Drip’s email marketing automation features enable businesses to automate their marketing workflows based on user actions, resulting in a more personalized and engaging customer experience.

The platform delivers the right message to the right segment at the right time, thanks to its advanced segmentation tools.

Deep integration with ecommerce platforms and robust central analytics amplify the platform’s capabilities, helping business owners build and optimize data-driven marketing campaigns. If you have a large list of over 100,000 subscribers, Drip can even offer a dedicated customer success manager. 



  • Automation triggers based on behavior or online activity; 
  • Advanced segmentation for personalization; 
  • Pre-made ecommerce automation use cases based on user journey; 
  • A/B testing for email campaign optimization; 
  • Powerful integrations for all major ecommerce platforms.

Drip Pros & Cons

Advanced customer segmentationLack of design customization tools
User experience builder for personalizationExpensive
Powerful analytics dashboard No A/B testing for email content

Pricing & Free Plan

Basic$39/monthUp to 2,500 subscribers, unlimited emails sends

Drip’s actual costs depend on the number of subscribers in your email list. There’s a 14-day free trial to check out the platform and test different features.

6. Mailchimp — Great Substitute for Landing Page Builder 

Mailchimp is a noteworthy substitute for business owners who want a simple platform to execute their email marketing plans. Mailchimp’s user-friendly platform and robust features make it an attractive choice for businesses seeking to build engaging, conversion-focused landing pages as part of their email marketing strategy.

Best for:

  • Marketing agencies; 
  • B2B startups; 
  • Coaches and influencers.

Mailchimp has an intuitive landing page builder making it easy to create landing pages for opt-ins and lead nurturing. It has a variety of customizable templates that cater to different goals, whether you’re seeking to grow your subscriber list, showcase a new product, or promote a special offer.

It has all the standard features for email marketing, marketing automation, and audience segmentation that you find in other tools on the list. However, the costs plus add-on pricing strategy can be limiting for many small business owners looking for an all-inclusive price for all standard and advanced features. 



  • Drag-and-drop email builder; 
  • Landing page builder; 
  • Basic automation and segmentation features; 
  • Appointment scheduler; 
  • Campaign optimization. 

Mailchimp Pros & Cons

Intuitive landing page & email builderPredatory pricing model 
Standard segmentation and automation featuresLower-tier plans come with restrictions
Vast template library Limited customer support 

Pricing & Free Plan

Free planFreeUp to 500 subscribers; 1,000 emails per month
Essentials$13/monthUp to 500 subscribers; 5,000 emails per month
Advanced$20/monthUp to 500 subscribers; 6,000 emails per month
Premium$350/monthUp to 500 subscribers; 150,000 emails per month

The free plan is useful only for sending up to 1,000 emails per month to a list of 500 subscribers or less. It does not offer any advanced features, so users can only check/test the platform’s basic functionality. 

Interested in substitutes for Mailchimp? Take a look at 13 best Mailchimp alternatives for 2024 (free & paid options).

7. HubSpot — Best Klaviyo Alternative for Marketing Automation

HubSpot is one of the most capable (but costly) Klaviyo alternatives for businesses that need advanced integrations with a large set of tools. HubSpot helps ecommerce store owners streamline their marketing operations and maximize the impact of inbound marketing automation. 

Best for:

  • B2B startups; 
  • Marketing agencies; 
  • Mid-market corporates.

HubSpot offers comprehensive solutions for email marketing with some of the most powerful automation use cases and lots of free tools to increase marketing effectiveness.

Your business can take benefit of its deep integration ecosystem to connect hundreds of third-party platforms, including CRM tools, social media, and other software. This interoperability allows for a more seamless and effective marketing process, aligning different operational aspects. 

Features such as a powerful marketing automation builder, built-in CRM, live chat, form builder, and sales solutions help you manage everything from a single platform. Its robust analytics dashboard is useful if you’re interested in continuously refining your strategies for better results.



  • Advanced integration ecosystem;
  • No-code email campaign automation; 
  • Drag-and-drop email builder; 
  • Free CRM; 
  • In-depth reporting dashboard.

HubSpot Pros & Cons

Free CRM solutionSteep learning curve
Drag-and-drop builder for simplifying complex automation campaignsExorbitant pricing structure 
Deep analytics reportsLimited features on lower plans

Pricing & Free Plan

Free$014-day free trial only 
Starter$18/month Up to 1,000 subscribers and 5x tier contact limit for email sends; 
Professional $800/month Up to 2,000 subscribers and 10x tier contact limit for email sends; 

HubSpot offers a free 14-day trial to test the platform. The trial unlocks only basic features of the platform.

8. ConvertKit — Best Alternative for Content Creators

ConvertKit is content creators’ go-to email marketing platform, and it’s easy to see why. Designed with bloggers, podcasters, and YouTubers in mind, ConvertKit offers a seamless way to connect with your audience. Its user-friendly interface allows you to create and customize beautiful email templates without any technical hassle.

Best for:

  • Content creators;
  • Influencers;
  • Artists.

What truly sets ConvertKit apart is its robust automation features. It empowers content creators to nurture their audience with targeted emails and automated sequences, ensuring the right message reaches the right people at the right time. Whether it’s sending out newsletters, promoting new content, or building subscriber relationships, ConvertKit simplifies the process.

Plus, it offers advanced segmentation tools, allowing you to organize your subscribers based on their interests and behaviors. This means you can deliver content that resonates, increasing engagement and conversions.



  • Email automation;
  • Customizable templates;
  • Visual automation builder;
  • Subscriber management;
  • Landing page builder.

ConvertKit Pros & Cons

Powerful automation featuresHigher pricing for larger subscribers
Advanced tagging and segmentationLimited ecommerce integrations
Responsive customer supportBasic email editor

Pricing & Free Plan

Plan Cost Limits
Free$0/month Up to 1,000 subscribers with no access to automation builder or sequences
Creator$9/month Up to 300 subscribers with no access to advanced reporting, scoring and referral features.
Creator Pro$25/month Up to 300 subscribers with access to all features

It also offers a free plan for up to 1,000 subscribers. The free plan supports forms, broadcasts, and landing pages but restricts advanced features like automation, integration, reporting, etc.

9. Sendpulse — Great Email Marketing Service for Small Business

SendPulse is the ideal Email Marketing Service tailored for small businesses looking to boost their online presence and connect with their audience effectively. With user-friendly features and an intuitive platform, SendPulse simplifies the complexities of email marketing, making it accessible to businesses of all sizes.

Best for:

  • Small business owners;
  • Ecommerce platforms;
  • Early-stage startups.

Small businesses can effortlessly create, send, and manage email campaigns with SendPulse’s customizable templates and drag-and-drop editor, even without extensive technical knowledge. The service offers advanced automation and segmentation options, ensuring that every message reaches the right audience at the right time, resulting in higher engagement and conversions.

SendPulse also provides in-depth analytics, allowing small businesses to track the performance of their email campaigns and make data-driven decisions for continuous improvement. With its cost-effective pricing and responsive customer support, SendPulse empowers small businesses to make a big impact in the world of email marketing, helping them grow and thrive in the digital landscape.



  • Advanced segmentation;
  • Automation builder;
  • A/B testing;
  • Detailed analytics;
  • Integrations with various ecommerce platforms, CRMs, etc.

Sendpulse Pros & Cons

Multichannel marketingLearning curve
Free web pushIssues with deliverability
Ecommerce featuresLimited template variety

Pricing & Free Plan

Standard$6.4/monthUp to 500 subscribers. Unlimited emails, 200 MB storage, 10 automation flows, and 5 audience segments.
Pro$7.9/monthUp to 500 subscribers. Unlimited emails, 500 MB storage, 50 automation flows, and unlimited audience segments.
Enterprise$10.75/monthUp to 500 subscribers. Unlimited emails, storage, flows, and advanced segmentation options

It’s free plan supports sending 15,000 emails per month for up to 500 subscribers. It also allows you to set up 5 automation flows with a restriction of 1 event and 50 elements in the automation builder. 

10. GetResponse — Best Marketing Automation Solution 

GetResponse is an easy-to-use solution for configuring automation flows. It offers several useful features such as landing page builder, webinar hosting, and ecommerce tools, too. 

Best for:

  • Ecommerce business owners;
  • Personal coaches and influencers; 
  • B2B SaaS businesses. 

GetResponse is ideal for beginners who are looking for a solution that helps them get started with email marketing. It’s integrations with ecommerce platforms can make your life easy when setting up automation flows for abandoned carts, upsells, etc. 

However, the limited automation features on basic plans and lower deliverability rate compared to competing email automation platforms can be a concern for some. 


  • Behavioral automation flows; 
  • 200+ ready-to-use email templates; 
  • Drag-and-drop builder for landing pages, emails, and forms; 
  • Webinar hosting tools; 
  • CRM capabilities. 

GetResponse Pros and Cons 

Visual automation builder Limited automation on lower-tier plans
Integrated tools for webinars and managing customer relationshipsNo phone support
Support for web push notifications Deliverability issues

Pricing & Free Plan

Email Marketing$15/monthUnlimited emails for up to 1,000 subscribers
Marketing Automation$48/monthAutomation + unlimited emails for up to 1,000 subscribers
Ecommerce Marketing$97/monthEcommerce integration + automation + Unlimited emails for up to 1,000 subscribers

GetResponse also offers a 30-day free trial plan that unlocks access to all premium features and you can use it to send up to 2,500 emails. 

11. Campaign Monitor — Best for Beautiful Email Templates 

Campaign Monitor should be your go-to choice if you’re looking for beautiful templates for your email marketing campaigns. It has a nice email template library, which you can use to draft campaigns quickly. 

Best for:

  • Ecommerce stores; 
  • Retail establishments; 
  • Instagram shop owners. 

Campaign Monitor offers 100+ email templates for announcements, newsletters, transactional emails, promotions, etc. So, it saves time and efforts when you’re thinking to reach out your subscribers. Plus, it offers deep analytics and advanced automation capabilities, too. It’s link reviewer feature is a lifesaver as it fixes broken links within emails. 


  • Huge template library; 
  • Drag-and-drop email builder; 
  • A/B testing features; 
  • Customer segmentation; 
  • Automated broken link checker. 

Campaign Monitor Pros & Cons 

Advanced behavioral tracking and real-time analytics No landing page builder
Great email deliverabilityLaggy email building experience 
AI-writer for emailsFeature limitations on lower plans

Pricing & Free Plan

Lite$11/monthUp to 2,500 emails for 500 subscribers. Advanced features like time zone sending, countdown timers, etc., are not available. 
Essentials$19/monthUnlimited emails for 500 subscribers. Access to features like advanced analytics and complex automation is limited. 
Premier$149/month All features unlocked with unlimited emails to 500 subscribers

There’s a free plan that you can use for sending emails to just 5 subscribers. It’s mainly for testing and demo purposes. 

Klaviyo Alternatives: Price & Feature Comparison Table

You saw all the available alternatives and are better geared to make an informed decision now. Let’s quickly glance over everything you learned about Klaviyo alternatives – their costs, limits, and features.

CostMonthly EmailsSubscriber LimitFree PlanBest Feature
SenderStarts at $15/month30,0002,500YesDrag-and-drop builder with responsive template library
HubSpotStarts at $18/month 5,0001,000Yes (14-day trial) Free CRM & funnel builder
MailchimpStarts at $13/month5,000500 YesLanding page builder
BrevoStarts at $25/month20,000UnlimitedYesWhatsapp/SMS marketing features
Constant ContactStarts at $12/month5,000500No (60-day trial) CRM dashboard
AweberStarts at $12.5/month Unlimited500YesRSS to newsletter automation
DripStarts at $39/monthUnlimited2,500 No Customer journey builder
Campaign MonitorStarts at $11/month2,500500YesBroken link checker
SendpulseStarts at $6.4/monthUnlimited500YesChatbot and web push notifications
GetResponseStarts at $16Unlimited1,000YesConversion funnel builder & CRM

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