13 Best Mailchimp Alternatives (June 2024 Update)

Jun 11, 2024 - By Camilla Mackeviciute

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Mailchimp might have been great for you at first. But you’ve outgrown it and are looking at similar email marketing tools now. Other Mailchimp alternatives will give you more bang for your buck. 

In this article, we’ll discuss other email marketing services like Mailchimp—its rivals and competitors, both free and paid—to help you pick the best email service provider for your business. 

So stay with us to learn how these alternatives to Mailchimp can save you hundreds of dollars every year or increase your business’s revenue!

Why Consider Alternatives to Mailchimp?

While Mailchimp remains a popular email marketing solution, many users complain about its pricing, lack of transparency, slow customer support, and buggy interface. 

Here is why you should explore the best Mailchimp alternatives in 2024: 

  • High costs. Mailchimp pricing starts at $60 monthly for up to 2,500 contacts. If we compare it to Sender, which charges $15 monthly for the same number of contacts, Mailchimp is up to 6x costlier;
  • Complex pricing model. Mailchimp has a confusing pricing structure. If you look at its pricing page, you’ll feel overwhelmed. There’s mention of overages (additional charges) on almost all plans, which are not transparent; 
  • Limited free plan.  Mailchimp offers fewer features on the lower plans and has a limited free version — it provides only basic segmentation one-step automation workflows and has highly restrictive sending limits;
  • Deliverability issues. Only 75.99% of emails sent via Mailchimp ended up in the mailbox. This is alarmingly low if you compare it with other competitors in the industry; 
  • Customer support. Mailchimp is known for slow customer support, which is only available in English, making it harder for business owners to get the help they want promptly. 

User Reviews 

The reasons above are not just opinions. People have been sharing their experience with Mailchimp across major review platforms, such as Trustpilot, G2, and Capterra. They share how overpriced and slow the platform is and how they’ve had a bad experience. 

One such user shared his experience and pointed out the glitches on the platform. 

Image source: Trustpilot

When you browse the platforms, you’ll find many complaints about billing issues, customer support, and Mailchimp costs. If you’re facing the same issues, read on to find the best Mailchimp alternatives that will save you a lot of hassle. 

13 Best MailChimp Alternatives

If you’ve been searching for the best email marketing services and email marketing platforms like MailChimp, look no further. Here are the best Mailchimp alternatives for your email marketing campaigns: 

Let’s look at each of these alternatives one by one. 

1. Sender — Better Than Mailchimp for Email Campaigns

Best for:

  • Small and medium-sized businesses;
  • Ecommerce & retail;
  • B2B businesses.

Ratings: Capterra: 4.6 | G2: 4.4 | Shopify: 4.3

Sender is one of the best free Mailchimp alternatives available out there. Its intuitive UI makes launching email and SMS campaigns a breeze. 

Unlike Mailchimp, Sender’s UI is beginner-friendly, and its human customer support offers actual help in less than a minute of response time. So, you waste less time sorting things out and more time actually reaching out to your audience. 

It comes with everything you need for successful omnichannel marketing campaigns. Features like behavioral popups, SMS marketing, a powerful drag-and-drop editor, and an automation builder make it one of the best Mailchimp alternatives.

Plus, its library of customizable email templates helps you create appealing designs without sweating out. 


Create dynamic campaigns using advanced segmentation and behavioral automation tools. Upsell, cross-sell or follow up with prospects to increase revenue and strengthen customer relationships. The best part – Sender costs a fraction of MailChimp and offers all features, even on the free plan.

Sender Features

  • Automated email campaigns;
  • SMS marketing integration;
  • Advanced segmentation and personalization;
  • Detailed analytics and reporting;
  • Intuitive drag-and-drop email builder.

Explore the complete list of features now

Pros & Cons

User-friendly interfaceNo landing page builder (yet)
High deliverability rates

Pricing & Free Plan

Free Plan$0/monthUp to 2,500 contacts and up to 15,000 emails/month
Standard Planstarts at $15/monthUp to 2,500 contacts and up to 30,000 emails/month
Professional Planstarts at $29/monthUp to 2,500 contacts and up to 60,000 emails/month

With Sender, send up to 15,000 emails per month to 2,500 contacts without any cost. This plan includes access to an intuitive drag-and-drop email builder, automation workflows, and segmentation features, among other valuable tools.

2. HubSpot — Top Mailchimp Competitors for Marketing Automation

Best for:

  • Mid-market companies;
  • Startups;
  • Agencies.

Ratings: Capterra: 4.5/5 | G2: 4.4/5 | Shopify: NA

HubSpot provides services similar to Mailchimp and offers an in-built sales CRM system for a complex sales funnel. From a single dashboard, you can manage everything—from sales to operations, marketing to CMS. 

 HubSpot’s shared inbox feature includes free tools for live chat, Facebook Messenger, chatbots, and team email. It also has a universal inbox that gives sales, marketing, and helpdesk teams one place to view, manage, and reply to all conversations, regardless of their messaging channel.


HubSpot Features

  • In-built CRM system;
  • Unified management of sales, operations, marketing, and CMS;
  • Comprehensive email marketing automation;
  • Shared inbox with tools for live chat, Facebook Messenger, chatbots, and team email;
  • Instant integration with other marketing suites.

Pros & Cons

Comprehensive all-in-one platformCan be expensive, especially at higher tiers
Seamless integration with CRMSteeper learning curve for beginners
Extensive and flexible reporting toolsSome features may be too complex for small businesses

Pricing & Free Plan

Free$0 per monthUp to 2,000 emails per month, limited email templates, includes HubSpot branding
Starter$18 per month Up to 1,000 subscribers and 5x tier contact limit for email sends
Professional $800 per month Up to 2,000 subscribers and 10x tier contact limit for email sends

HubSpot’s free plan includes 2,000 email sends monthly with HubSpot branding and free tools for marketing, sales, service, CMS, operations, and commerce.

3. Klaviyo — Best Mailchimp Alternative for Ecommerce

Best for:

  • Bloggers;
  • Freelancers;
  • Small businesses.

Ratings: Capterra: 4.6/5 | G2:  4.6/5 | Shopify:  4.4/5

Klaviyo is a robust email platform like Mailchimp for ecommerce store owners who want to build solid customer relationships. It’s also for enterprises that want to experiment with what works and what doesn’t when driving sales through omnichannel marketing campaigns across emails and SMS.

The full-featured marketing platform helps you build email-based customer experiences and connect with customers based on how they interact with your brand. Klaviyo also provides growth workshops for marketers, empowering them with the knowledge and skills required for success.

While it has powerful email marketing features, Klaviyo also offers solutions to build landing pages and signup forms. The platform has an intuitive design so that you spend less time learning and more time working on it.


Klaviyo Features

  • Advanced segmentation;
  • Automation workflows;
  • Integration with popular ecommerce platforms;
  • Detailed analytics and reporting;
  • Advanced A/B testing;
  • Customer profiles;
  • Forms and popup builder.

Pros & Cons

Advanced segmentation optionsSteeper learning curve
Strong integration with ecommerce platformsCan be expensive for large email lists
Powerful automation capabilitiesCan be complex to set up

Pricing & Free Plan

Free plan$0 per monthUp to 250 contacts and 500 emails per month;
Email$35 per monthUp to 500 contacts and 5,000 emails per month;
Email + SMS$60 per monthUp to 5,000 monthly emails + 1,250 SMS/MMS credits per month.

Klaviyo’s free plan offers a starting point with a monthly email send limit of 500, 150 free monthly SMS/MMS credits (plus applicable carrier fees), and email support for the initial 60 days.

4. Brevo (Sendinblue) — Best Alternative for Web Push Notifications

Best for:

  • Freelancers;
  • Entrepreneurs;
  • Startups.

Ratings: Capterra: 4.5 | G2: 4.5 | Shopify: 2.6 

Brevo (formerly Sendinblue) primarily focuses on ecommerce store owners. It focuses on a unified communication approach covering emails, SMS marketing, web push notifications, and live chat.

Brevo also offers a unique shared inbox feature. So, you can see all the conversations across channels with a single contact (subscriber) from a single screen. The good thing is that you’re not charged based on contacts but on the number of emails you send monthly. Plus, its web push notifications feature can be used to engage smartphone users via push notifications.


Brevo Features

  • Email and SMS marketing;
  • Advanced marketing automation;
  • Transactional emails
  • Signup forms builder;
  • Landing page builder to create landing pages;
  • Detailed reporting
  • Facebook Ads management with budget control and performance tracking;

Pros & Cons

Competitive pricingLimited templates and design options
Easy-to-use platformSlower customer support response times
Good automation and segmentationEmail sending speeds can be slow

Pricing & Free Plans

Free$0 per month Unlimited contacts and up to 300 emails per day;  
Starter$25 per month Unlimited contacts and up to 20,000 emails per month; 
Business$65 per month Unlimited contacts and up to 20,000 emails per month + marketing automation features 

Brevo’s free plan includes unlimited contacts, the ability to send up to 300 emails daily, customizable email templates, a user-friendly drag-and-drop editor, and support for transactional emails, SMS, and WhatsApp campaigns.

5. DRIP — Affordable Email Marketing Automation Service

Best for:

  • Small to medium-sized businesses; 
  • Information product creators;
  • B2B companies.

Ratings: Capterra: 4.4 | G2: 4.4 | Shopify: 4.6

Drip is an email service like Mailchimp with a user-friendly interface for omnichannel ecommerce marketing. Drip offers email automation tools to streamline communication across email, website, and SMS, making it a solid choice for businesses with audiences across multiple platforms.

Unlike MailChimp, Drip offers deeper customer engagement capabilities. You can craft personalized messages based on customer actions and preferences, thanks to customer segments. Plus, Drip’s user-friendly interface makes it easy to design emails and popup forms. You can also segment your list based on customer behavior and engagement to create personalized campaigns.


DRIP features

  • Multichannel marketing;
  • CRM for ecommerce;
  • Workflow automation;
  • Detailed analytics and reporting;
  • Customizable forms and pop-ups.

Pros & Cons

Advanced automation capabilitiesHigher cost compared to some alternatives
Detailed segmentation and personalizationSteeper learning curve
Comprehensive analytics and reportingLimited template design options

Pricing & Free Plan

Basic$39/monthUp to 2,500 subscribers, unlimited emails sends

There’s no free plan, but there’s a 14-day free trial.

6. GetResponse – Best Email Marketing Tool for Sales Funnels 

Best for:

  • Small and medium businesses;
  • Online entrepreneurs;
  • Marketers.

Ratings: Capterra: 4.2 | G2: 4.2 | Shopify: 1.9

GetResponse is a great Mailchimp alternative designed to help you manage sales funnels. Its standout feature, “Autofunnel,” streamlines end-to-end marketing funnel creation. 

Other noteworthy features include the ability to host webinars. GetResponse also stands out with multilingual support, a multimedia center featuring stock photos, and QR code generation, enhancing its versatility and usability.

GetResponse also seamlessly integrates with popular ecommerce platforms such as WooCommerce and offers support for content management systems like WordPress.


GetResponse Features

  • A/B Testing
  • Email analytics
  • Marketing automation workflows
  • Ecommerce integration
  • Behavioral targeting
  • CMS integration

Pros & Cons

Wide range of featuresInterface can be complex for beginners
Good automation and segmentationLimited templates for landing pages
Competitive pricingSome features lack depth compared to specialized tools

Pricing & Free Plan

Email marketing$12 per monthUp to 1,000 contacts, unlimited monthly email sends
Marketing automation$40 per monthUp to 1,000 contacts, unlimited monthly email sends
Ecommerce marketing$78 per monthUp to 1,000 contacts, unlimited monthly email sends

GetResponse doesn’t have a free plan but offers a 30-day free trial.

7. ActiveCampaign — Email Marketing Service with Advanced Analytics

Best for:

  • Content creators;
  • Small to midsize businesses
  • Service-based businesses.

Ratings: Capterra: 4.6 | G2: 4.5 | Shopify: 4.4

ActiveCampaign offers a feature program like Mailchimp and is known for its robust marketing and sales automation capabilities. If you run a Squarespace website, Shopify store, or B2B business looking to nurture leads through a long funnel, you should look at ActiveCampaign. 

The platform is an excellent weapon in the arsenal of an ecommerce marketer or business owner. It helps you visualize your conversation funnel and check the probability of conversion, too. Other sales automation features like contact scoring and deal win probability are also great for B2B use cases and businesses. With over 500+ pre-built automation recipes involving email marketing and CRM automation, ActiveCampaign is uniquely positioned as one of the most comparative Mailchimp competitors.


ActiveCampaign’s Features

  • Advanced contact segmentation;
  • Automation workflows;
  • CRM with sales automation;
  • Dynamic content;
  • Event tracking;
  • A/B testing.

Pros & Cons

Advanced automation capabilitiesCan be complex for beginners
Comprehensive CRM integrationHigher cost compared to some rivals
Strong segmentation and personalization optionsLimited template designs

Pricing & Free Plan

Lite$29/monthUp to 1,000 subscribers
Plus$49/monthUp to 1,000 subscribers
Professional$149/monthUp to 2,500 subscribers
Enterprise$259/monthUp to 2,500 subscribers

ActiveCampaign doesn’t have a free plan but offers a 14-day free trial.

8. SendGrid — Email Marketing Platform with SMTP Feature 

Best for:

  • Event management companies; 
  • Educational institutions;
  • Nonprofits.

Ratings: Capterra: 4.2 | G2: 4.0 | Shopify: NA

SendGrid is a free MailChimp alternative that ensures your emails land in your subscriber’s inbox. SendGrid comes with integrated email tests, spam testing, and email validation features, significantly enhancing your email system delivery success rates. 

Its API-centric nature makes it an adaptable solution for developers wanting to integrate email functionality into their apps or websites. Besides, it offers a user-friendly drag-and-drop editor, email automation builders, and reporting dashboards for a comprehensive email marketing experience. 


SendGrid Features

  • Exceptional deliverability rate;
  • Integration API for developers;
  • Email tests;
  • Spam testing;
  • Email validation;
  • Drag-and-drop editor.

Pros & Cons

Scalability for large volumesComplex for beginners
Strong deliverability ratesLimited email design tools
Detailed analyticsCan become expensive at higher volumes

Pricing & Free Plans

Free$06,000 emails/month, 2,000 subscribers
Basic$15/month50,000 – 100,000 emails/month, 7,000 subscribers
Advanced$60/month100,000 – 1.5 million emails/month, 15,000 subscribers

SendGrid has a free plan for sending 6,000 emails/monthly to up to 2,000 subscribers.

9. Mailjet — Better Alternative for Transactional Emails

Best for:

  • Non-profits;
  • Marketing agencies;
  • Media and publishing companies.

Ratings: Capterra: 4.3 | G2: 4.0 | Shopify: 1.0

Mailjet is an easy-to-use platform for designing, sending, and monitoring email newsletters and automated email campaigns. It natively integrates with ecommerce platforms like Drupal, making it an excellent alternative for ecommerce platforms. 

You can create emails without coding with its email editor. Also, it provides reliable transactional email functionality and good reporting capabilities.

More importantly, Mailjet is GDPR-compliant and ISO 27001 certified, offering users the highest data security and privacy levels. This is governed by their overarching Data Processing Agreement (DPA), promising 100% compliance with EU Data Protection Laws.


Mailjet Features

  • Drag-and-drop editor;
  • GDPR-compliant and ISO 27001 certified;
  • Supports over 80+ integrations, including WordPress, WooCommerce, Prestashop, Magento, and Google.

Pros & Cons

Affordable pricingLimited integrations
User-friendly interfaceBasic automation features
Reliable email deliverabilityLess advanced reporting compared to competitors

Pricing & Free Plan

Free$0 per monthUnlimited contacts and up to 6,000 emails per month; 
Essential$15 per month Unlimited contacts and up to 15,000 emails per month; 
Premium$25 per month Unlimited contacts and up to 15,000 emails per month + marketing automation; 

MailerJet’s free plan includes the ability to send up to 6,000 emails per month, manage up to 1,500 contacts, and access features such as APIs, SMTP Relay, and Webhooks.

10. Constant Contact — Email Marketing Software like Mailchimp for Nonprofits 

Best for:

  • Online retailers;
  • Marketing agencies;
  • Non-profits.

Ratings: Capterra: 4.3 | G2: 4.0 | Shopify: 3.0

Constant Contact is an all-in-one digital marketing platform that helps small businesses automate email marketing and SMS campaigns. While it’s a powerful solution for all types of companies, it’s designed for ecommerce store owners wanting to grow via omnichannel marketing.

You can use Constant Contact to run effective email marketing campaigns, create engaging e-commerce promotions, design landing pages and websites like Mailchimp, manage social media activities, and access a library of templates for consistent branding.

Finally, Constant Contact simplifies your marketing efforts by automating lead generation and lead scoring through autoresponder workflows.


Constant Contact Features 

  • All-in-one digital marketing platform;
  • Automation of email marketing and SMS campaigns;
  • Website and landing page design capabilities;
  • Social media activity management;
  • Automation of lead generation and lead scoring through autoresponder workflows.

Pros & Cons

User-friendly interfaceLimited email automation capabilities
High email deliverability ratesHigher cost compared to some rivals
Comprehensive reporting and analyticsLimited customization options

Pricing & Free Plans

Lite$12 per monthUp to 500 contacts and 12x contact tier allowance; 
Standard $35 per month Up to 500 contacts & 12x contact tier allowance 
Premium$80 per month Up to 500 contacts and 24x contact tier allowance

11. Flodesk — Email Builder and Beautiful Templates

Best for:

  • Small to medium-sized businesses; 
  • Service-based businesses;
  • Ecommerce businesses.

Ratings: Capterra: 4.2 | G2: 4.0 | Shopify: NA

Flodesk is a powerful email marketing platform that has a generous pricing model. For a flat monthly fee, it offers an email marketing solution with unlimited contacts, emails, forms, landing pages, etc. 

Flodesk promotes itself as an integrated solution that can promise a seamless experience for the end user. This means all your landing pages, emails, and checkout pages will offer a standardized user experience. There are in-built tools to nurture prospects and drive checkouts using an advanced yet easy-to-use automation builder. 

Flodesk Features

  • Intuitive design interface;
  • A vast library of templates;
  • Advanced segmentation;
  • Workflow automation;
  • Form builders;
  • Brand consistency options.

Pros & Cons

User-friendly interfaceLimited advanced features
Unlimited subscribers and emailsBasic analytics
High-quality templatesLimited automation capabilities

Pricing  & Free Plan

Email$38/monthNo email or subscribers limit
Email + checkout$64/monthNo email or subscribers limit

Flodesk doesn’t have a free plan or trial for users to try it out.

Also read: 15 Free Email Template Builders (HTML + Drag-and-Drop Editor)

12. Newsletter Plugin — Best Alternative for WordPress (WP) Users

Best for:

  • WordPress users;
  • Content-based businesses;
  • Educational institutions.

Ratings: Capterra: NA | G2: NA | Shopify: NA

Newsletter Plugin is a dedicated plugin for WordPress websites for sending newsletters and email campaigns directly from the WP dashboard.

Compared to other MailChimp alternatives on this list, Newsletter Plugin is simpler and only supports a WordPress website. The plugin can be installed via your WP dashboard and help you manage subscriptions, set up automation, build an email list, create a visual email, etc. 

It also offers solid integrations with other tools like Gravity Forms and Elementor and supports multiple email delivery options. With over 3M+ downloads, Newsletter is the perfect option for a WordPress blog looking to grow an email list and email marketing campaigns.


Newsletter Plugin Features

  • Subscription form creation;
  • List management;
  • Automated newsletters;
  • Statistics and reports;
  • Customizable widgets;
  • SMTP support;
  • Extensions and add-ons.

Pros & Cons

Easy integration with websitesComplexity for beginners
Advanced segmentation and personalizationLimited features in free versions
Automation and schedulingDeliverability issues

Pricing & Free Plan

BasicFreeBasic features with no autoresponder, detailed analytics, etc.
Blogger$69 per monthAll features for 1 website;
Agency$269 per monthAll features for up to 3 websites.

Newsletter Plugin has a free plan with very limited features.

13. Convertkit — Email Marketing Platform for Creators 

Best for: 

  • Content creators; 
  • Influencers; 
  • Artists.

Ratings: Capterra: 4.7 | G2: 4.4 | Shopify: NA

ConvertKit is designed for creators and artists and offers useful tools for building a community via email marketing. The simple interface and email template library make it easy for non-geeky people to start using the platform for building and growing their email lists. 

You can use its landing page builder to start capturing leads on your website and then use the automation features to nurture your audience. All standard features, such as segmentation, form builder, and template library, are also available to manage entire email marketing operations. 

ConvertKit Features

  • Email automation;
  • Customizable templates;
  • Visual automation builder;
  • Subscriber management;
  • Landing page builder.

Pros & Cons

Simple user interface Expensive for large email lists
Advanced tagging and segmentationLimited integrations 
Responsive customer supportBasic email builder 

Pricing & Free Plan

Up to 300 subscribers with access to all features except advanced reporting and scoring, and referral features. $0/month Up to 1,000 subscribers, with no access to automation builder or sequences
Creator$9/month Up to 300 subscribers, with access to all features except advanced reporting and scoring, and referral features. 
Creator Pro$25/month Up to 300 subscribers, with access to every feature on the platform

ConvertKit’s free plan supports up to 1,000 subscribers and offers unlimited forms, broadcasts, and landing pages. Users also get an option to sell digital products and subscriptions on the free plan.

Mailchimp Alternatives: Price & Feature Table

  Sender Mailchimp Klaviyo SendGrid HubSpot MailJet ActiveCampaign Constant Contact GetResponse Brevo (Sendinblue) Flodesk Newsletter Plugin DRIP ConvertKit
Contacts Up to 2,500 Up to 2,000 Up to 250  Not specified Up to 1,000  Up to 200  100 contacts Unlimited Up to 1,000 Unlimited Unlimited Up to 1,000 (free plan) Up to 2,500 (Starter Plan) Up to 1000 subscribers
Emails Up to 15,000 Up to 10,000 Up to 500 Up to 50,000 Up to 2,000  Up to 6,000  100 emails Up to 900 Unlimited Up to 900 Unlimited Not specified Unlimited Not specified
Daily limits (Free account) Unlimited Up to 2,000 100 per day 500 per day 300 300 Not specified Not specified Not specified
Support 24/7 Live Chat Email-only, first 30 days 24/7 Live Chat + Email Email and Live Chat Email and Live Chat (free plan) Email, Social, Phone & Chat Support Email and Live Chat Email-only 24/7 Live Chat + Email Email-only Email Support Email-only Email Support Email Support
WordPress Integration + + + + + + + + + + + + + +
Email Automation + Basic + + + + + + + + + Basic + +
Email Templates Library + Basic + + + + + + + + + + +
Advanced Segmentation + Basic + + + Basic + Basic + Basic + Basic + Basic
Email Scheduling + + + + + + + + + + + +
Advanced Reporting + + + Basic on Lower Plans + + + + Basic
Geography & device reporting + + + + + + +
Heat map reporting +
Advanced open & click stats + + Basic on Lower Plans + + + Basic + +
Multi-user access Unlimited Limited on Lower Plans N/A 1; up to 1,000 on Pro and higher plans Yes 3 Users 1 1 Limited on Lower Plans Limited on lower plans
Pricing $15 per month for 2,500 subscribers and up to 30K emails per month $9.36 per month for 500 subscribers and 5,000 emails per month $20 per month for up to 500 contacts $15/month up to 1,000 contacts $18 per month for up to 1,000 contacts $15/month for up to 15K emails $29 per month for 500 subscribers $12 per month for up to 500 contacts $12 per month for up to 1,000 contacts $25 per month for sending up to 20K emails/month $35 per month $79 per year $39 per month for up to 2,500 subscribers $9 per month, for up to 300 subscribers

Mailchimp Insights

Before you decide, let’s compare everything and see what you’ll gain (or lose) when you go for an alternative to Mailchimp.

Pros & Cons

Pros Cons
User-friendly interfaceLimited free plan
Comprehensive templatesSteep learning curve
Robust analyticsHigher cost at scale
Automation capabilitiesLimited advanced features
Integrates with many appsOccasional deliverability issues
Good customer support


As your subscriber list grows significantly, Mailchimp’s pricing can become relatively more expensive compared to other platforms. Additionally, some advanced features may require a higher-tier plan, which could be a consideration for businesses with specific requirements. Take a look:

PlanSubscribers limitEmails per monthPrice per monthFeatures included
FreeUp to 5001,000$0Basic email features, limited support
EssentialsUp to 5005,000Starts at $13All free features, live chat support, advanced features
StandardUp to 5006,000Starts at $20All growing business features, advanced automation, dedicated support
PremiumUp to 10,000150,000Starts at $350All advanced features, custom reporting, dedicated account manager

Historical Changes to Mailchimp Pricing Plans

Mailchimp hasn’t kept its prices consistent despite being a widely used email marketing service. 

According to public sources, Mailchimp increases its prices between 7-14% year on year. Over and above the regular price increase, the platform also increase the prices of add-ons from time to time. 

All this has led to an increase in email marketing costs for many small business owners around the globe. Here’s how their pricing plans changed over the last few years: 

  • June 2024. Premium plan reduced to 10,000 contacts, all other plans reduced to 500 contacts. Sending limit in all paid plans reduced from unlimited to 5,000-150,000 email sends per month;
  • November 2023. Increased prices by 7% across all plans and tiers; 
  • March 2023. Reduction in free plan limits – 500 contacts and sending limit of up to 1,000 emails per month with a daily limit of up to 500 emails; 
  • February 2023. Increase in prices of the standard plan from $17/month to $20/month; 
  • August 2022. Free plan reduced to 500 contacts and 2,500 monthly emails, from 2,000 contacts and 10,000 emails previously; 
  • February 2022. Mailchimp increased its prices across all plans by 11%.

Mailchimp Alternatives FAQs

Now that we’ve looked at the best alternatives to Mailchimp, let’s review some of the most frequently asked questions:

What is the best free Mailchimp alternative? 

If you’re sick of Mailchimp’s steep pricing and have been looking for a free alternative, you should try Sender. With Sender, you can access unlimited automations, popups, and 15,000 monthly emails for free, along with live chat support. Even as you scale, the cost to run email campaigns is not as high as Mailchimp. 

What are the best alternatives to Mailchimp?

There are many alternatives to MailChimp. You should pick one depending on the features you need and your budget. If you’re seeking an alternative that’s high on features but low on costs, you should definitely try giving Sender a shot. It has everything you need without the high price point. 

Who is Mailchimp’s biggest competitor? 

Mailchimp has many competitors like Sender, Convertkit, GetResponse, Drip, etc. We’ve covered all major ones in this blog. You can quickly look at the sections above to understand what’s the best alternative to Mailchimp. 

Is Mailchimp the best email marketing tool? 

No. Mailchimp isn’t the best marketing tool. In fact, there’s no such thing as the best email marketing tool. Everything depends on your requirements, budget, and your email marketing goals. While picking one, you should always try using a free plan and decide if the tool is best for you. 

What features are important in a Mailchimp alternative?

When searching for an alternative to Mailchimp, look for automation, template library, and integration, along with the following features: 

  1. Intuitive drag-and-drop editor. This feature simplifies customizing emails and ensures they look visually appealing. Look for a solution that doesn’t require coding or design expertise; 
  2. Template library. Pre-designed templates save you time and effort by offering a starting point for your email designs; 
  3. Email automation: Automation tools, including autoresponders and automated email sequences triggered by user behavior or specific events; 
  4. Advanced segmentation. Helps in delivering relevant and personalized content by dividing email lists into targeted groups based on interests or past behavior; 
  5. Analytics and reporting: Reporting features for monitoring the performance of your email campaigns and optimizing marketing strategies.

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