Registering a sale on your eCommerce store is a mini-celebration, no matter how long you’ve been doing it. Just like you love getting the sale notification, your customers appreciate a confirmation email. In this blog, let’s look at how you can best inform your customer about their order updates via email.
Transactional emails like order confirmation emails are the most sought-out emails for your customers. Order confirmation emails are deemed most valuable by 64% of the consumers and have a high open rate of up to 70%.
Excited already? Before we dig deeper and share the best examples from around the globe, let’s review a few basics about order confirmation emails.
What is an Order Confirmation Email?
Order confirmation emails confirm that a purchase was made, a reassurance.
Customers eagerly wait for a confirmation from the brand to be assured that their personal details and money is in safe hands, their order has been received, and is on its way to their doorstep.
This email is sent to the customer immediately after placing an order. It contains the order details like the items purchased, the total amount, shipping information, and more essential details. Take the following order confirmation example from WooCommerce:
An order confirmation email is the first interaction between you and your customer. This email is a type of transactional email and has the highest engagement rates out of all kinds of marketing emails.
According to industry statistics, order confirmation emails register:
- A high open rate of up to 70%;
- 2-5x more average revenue per email compared to standard marketing emails.
Sadly, many eCommerce store owners fail to leverage this missed opportunity in a chase to follow other ‘shiny objects’. But sometimes, simple is better. Let’s examine why they matter and how to send a confirmation email that increases revenue.
This basic tabular form email template contains all vital information about the product, payment method, shipping method, and customer’s billing address.
Although the primary purpose of an order confirmation email is to ensure that no issue occurred and the order was placed successfully yet, this is where a brand can leverage it by creatively presenting itself and making the most of it.
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Create your confirmation emails with drag-and-drop email builder without any design skills and automate them with Sender in a few clicks – it’s never been easier.
Importance of Order Confirmation Emails
We all despise an overflow email inbox at some point in our lives. From marketing campaigns to newsletters and cold outreach to promotional emails, our inboxes are always ‘buzzing’ with activity. Now think of your customer — they’re being bombarded with hundreds of emails daily. No wonder most emails are not opened or are in the spam folder.
However, order confirmation emails are something different, as you saw above. These emails are valuable for eCommerce customers, and they eagerly wait for them. These emails significantly outperform marketing emails regarding open rates, viewing times, and CTRs. Here’s why they are the most important part of your eCommerce funnel:
- Provides Assurance: Order confirmation emails assure the customer that their hard-earned money is safe and that they’ll receive their order soon.
- Gets Customers Excited: Well-designed order confirmation emails can excite customers about their newly-bought product/service and prompt them to share the happy news with their peers.
- Builds Brand Loyalty: An email with a thank you note and words of assurance reflecting that you care for your customers goes a long way in building long-term brand recall and customer loyalty.
- Makes Waiting Easier: People are naturally anxious and jittery after ordering something online. A well-written order confirmation email helps them calm down.
Key Components of Order Confirmation Email
Your order confirmation email template is the most important email from your customer’s perspective. So you should create the order confirmation email to satisfy your customers after they have paid you for your service or product. Here’s an example of a decent order confirmation email:
- Personalized ‘Thank You’ note
- Order number
- Billing and shipping address
- Product details, including the name, price, quantity, and SKU ID, if any
- The total price paid by the customer
You can also add the payment method details and a CTA button to view the order on your store as an add-on. Any information to share with your friends and get rewards is a great way to start a referral marketing engine for your brand.
12 Best Order Confirmation Email Examples
If you’ve been contemplating how to send order confirmation emails and searching for inspiration online, look no further, we’ve got the best samples, order confirmation email templates, and campaigns from global brands, Shopify Stores, and eCommerce giants. Explore them below and start creating your first email right away:
Order Status Email by Ulta Beauty
Merely sharing a confirmation sometimes feels so ‘cliche, especially if you’re trying to portray yourself as a ‘hip’ brand. Instead, you can level up by sharing real-time order status. Ulta Beauty has cleverly morphed their order confirmation email into something trendy. Have a look:
The status icons on top of the email are a powerful attention grabber. The following personal note sets the right expectations and shares all vital information. The standard ‘summary’ section outlines every ‘essential’ info related to a customer’s order.
Key Takeaways
- Get clever with email layout to stand out from other competing brands;
- Add a personal note along with order details;
- Provide real-time order status updates as clickable elements/infographics.
Purchase Confirmation Email by Refreshments
Confirming that everything’s okay (and customers need to relax) is an important part of a delightful shopping process. The following confirmation email by Refreshments does that pretty well:
The email header is a delightful change from ‘standard’ confirmation emails. The order details plus the ‘what to expect’ section is a great add-on to ensure that all the queries are answered immediately. Also, contacting support is a valuable add-on to such an email.
Key Takeaways
- Tone down the jargon and talk like a human;
- Share helpful information like what to expect next in your order confirmation emails;
- Share a way to contact customer support via email or phone number.
Shipping Confirmation Email by Benefit Cosmetics
The next step after someone orders is to inform them about the shipment. A shipping confirmation email is sent on dispatch and tells the customer when an order will reach them, shares order tracking details, and more. Look at this creative email by Benefit Cosmetics:
The cute header with a smart copy would definitely make the customer smile. The header includes important information like shipping address, method, tracking number, and order details. There’s an option to contact support in case someone needs any help. The subtle upsell towards the end is a clever move on the brand’s part.
Key Takeaways
- Add your brand’s personality and tone to the shipping confirmation email;
- Always add a tracking ID or tracking button within the email;
- Share other helpful information (like COVID-related restrictions here) for the customers.
Delivery Confirmation Email by Aloha
A delivery confirmation email is usually sent after the product is delivered. But brands are now sending delivery emails on the day of delivery too. Think of it as an intimation about the arrival and reminding customers that their product will be delivered today. Look at the following email by Aloha:
The email follows a simple and straightforward template that tells the user what they ordered and that they should be looking for it today. A nice add-on emailer to reach out to your customers contextually.
Key Takeaways
- Don’t clutter the delivery email with lots of details;
- Share the order details + address in the confirmation email once again;
- Add personalized recommendations to nudge the user to buy from you again.
Order Acknowledgement Email By Pura Vida
Acknowledging that you’ve received the order is a best practice you should follow. Even if you don’t ship instantly, an acknowledgment email is a great reassurance. Here’s how Pura Vida thanks and acknowledges each order:
The email’s refreshing copy and imagery are a powerful reassurance. The brand thanks the user for ordering and informs them to look for the next email when the order is shipped. The detailed product information block is a good ‘reference’ for the future.
Key Takeaways
- Always thank and reassure the customer about the product and shipping information;
- Add support for customers to talk to someone directly in case they need help;
- Share personalized recommendations within the order confirmation email.
- Always thank and reassure the customer about the product and shipping information;
- Add support for customers to talk to someone directly in case they need help;
- Share personalized recommendations within the order confirmation email.
Order is Confirmed Email by Amazon
When it comes to e-commerce, you can’t forget Amazon. Amazon is currently the leading retail e-commerce business by revenue. The company has a history of satisfying customers through superior customer service and a streamlined process of shipping products worldwide.
Amazon’s ecommerce email marketing strategy includes simple-looking yet informational order confirmation emails. The company ensures its customers know what they ordered and when their products will arrive, allowing them to view or manage orders. Here’s their order confirmation email:
They use a multi-email order confirmation email sequence which includes an order confirmation email followed by an email with shipment tracking details, so the customers know when their order will arrive. This helps them increase engagement and credibility among customers.
Key Takeaways
- Keep your order confirmation emails simple;
- Use marketing automation to create multi-email order confirmation sequences;
- Always add the most helpful information in your first email.
Thank You for Your Order Email Confirmation by Gamestop
The order confirmation email from Gamestop is simple and looks quite text-heavy, but it’s very effective in providing all the necessary information about in-store pickup. Have a look:
Apart from thanking customers for their orders, this example also features the Gamestop rewards program. GameStop offers PowerUp Reward Points, which customers can use for their next purchase. This is an excellent way to keep customers returning for more, as each purchase gives them valuable power points that they can use to buy new products.
Also, Gamestop explained in-store pickup timelines and what charges would apply if the item is picked up outside the timeline. This is an excellent way to prevent any future disputes with customers.
Key Takeaways
- Thank the customer for placing an order;
- Never let the customer wonder about the next steps;
- Be clear about all the terms and conditions, if any.
Order Confirmation Email by Macy’s
Regarding holidays, Macy’s ensures never to miss the mark, and its order confirmation email is a classic example. Have a look:
The eye-catching large red-colored text at the top of the email makes the holiday spirit come alive and builds excitement for what’s about to come! Macy’s has played well with this color, so the customer sees the most critical parts of the email – Order details and featured help topics for a pleasant customer journey. The email lets customers view what they bought and offers a 60-minute window to reconsider their purchase decision for a stress-free shopping experience.
The additional offer banner for the Thanksgiving sale and free shipping is a decent attempt at upselling. This order confirmation email ends with a list of great things the brand has to offer, online and in-store. Social links, in the end, give customers the option to stay connected with the brand and look out for its amazing offers.
Key Takeaways
- Use an appealing color tone or design for your order confirmation email;
- Make order details the most prominent section (70% or more) of your emailer;
- Share helpful links and resources to help consumers.
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Upsell-Oriented Order Confirmation Email By Dollar Shave Club
Order confirmation emails are the best opportunity for an upsell. If done nicely, you can strategically promote more products in confirmation emails. Dollar Shave Club uses this tactic creatively to promote complementing products without looking so salesy within their order confirmation email:
We already know pictures speak more than a thousand words, which is true in digital marketing. This email example has strategically used images to grab customer attention and increase the CTR of confirmation emails.
The “Toss more in?” section indicates related products that customers can add to the subscription box before shipping. The email also includes a customer referral link with a little incentive. Clearly, this order confirmation email is more than just a transactional email.
Key Takeaways
- Get creative in utilizing your order confirmation email as just a transactional email;
- Add useful sections to upsell or cross-sell related products.
Booking Confirmation Email By Airbnb
Airbnb’s confirmation email is a great example of how to send appointment or booking confirmation emails. It’s essentially the most value-oriented confirmation email example in our list and answers all questions before a guest asks them. Have a look:
The email sets the right expectations for its customers. It features the host information, so customers know whom to contact in case of any issues or queries during their stay. It even has the option to view house rules and a contact option to reach Airbnb for further support.
Other sections of the email also share the company’s referral program, and a cross-sell in the form of Airbnb recommendations about unique things to do during the stay. This uplifts customers’ excitement as they explore different activities to do and can plan their stay.
Key Takeaways
- Make the confirmation email as helpful as you can for the end customer;
- Break down the emailer into multiple sections;
- Add the most important information at the top of the email.
Health Care Product Order Confirmation Email by Burst
Burst stays true to its brand in their order confirmation email. Beautiful colors combined with a sophisticated design. The email design perfectly organizes order information in the form of a receipt:
The receipt layout in the email is a simple tabular form, making customers scan through quickly and locate important information about their order. The little creative elements under the View Order CTA button and ‘as featured in’ section would grab users’ attention and uplevel brand recognition. The email also shows order details and shifts from gratitude to excitement as it features a button for tracking shipment details.
Key Takeaways
- Get playful and create a sense of excitement with illustrations, colors, or clever copy;
- Add a tracking code or information to help customers track their orders.
Thank You Confirmation Email By ThirdLove
Sometimes, order confirmation needs more than ‘standard information sharing’, especially if your brand is in an industry close to the customer’s life. Take the example of the intimate garments brand, ThirdLove. They send a personalized email that confirms the user’s order.
The email content is something that you should take lessons from. Right from the first line, the email makes the reader feel special. The social proof + next steps are like additional reassurance that the customer made the right decision. A masterclass in Thank You Emails, truly.
Key Takeaways
- Use smart and clever copywriting to thank and appreciate the customer’s decision to buy from you;
- Share useful resources and next steps within the thank you confirmation email;
- Share more ideas and community information, and recommend more useful products.
Registration Confirmation Emails
Registration confirmation emails are sent right after someone signs up for an account on your eCommerce store. These are automated transactional emails designed to inform customers about their accounts, ask them to activate them, and share some registration perks. Here’s an example:
Subject: Your account has been created – Please confirm your email address
The simple and minimalist email has a single purpose — informing and getting users to activate the account. The primary CTA directly asks users to activate the account, while the final CTA asks them to visit the online store. The email body content informs them of the perks of having an account in the store.
Key Takeaways
- Keep it simple and non-distracting;
- Ask the user to activate the account (double opt-in);
- Add information about the perks as a registered account holder.
7 Types of Order Confirmation Templates
If you’re all excited to set up your order confirmation emails for your WooCommerce, Magento 2, or Shopify Store, here are some free text templates to help you get started. Use these templates to create your own HTML code-based order confirmation templates right away:
Order Confirmation Template
Subject line: Yay! Your order is confirmed!
Dear [Name],
Thank you for trusting us! We are thrilled to confirm that your order, [Order Number], has been received and is being processed. Here are the details of your order:
Billing Address:
[Billing Address]
Shipping Address:
[Shipping Address]
Product Details:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
Total Price: [Total Price]
We are excited to get your order to you as soon as possible and will keep you updated on the status of your shipment. If you have any questions or concerns, please don’t hesitate to contact us.
Thank you again for your support. Happy shopping!
Warm Regards,
[Your Name]
Team [Brand name]
Shipping Confirmation Email Template
Subject line: Hey… [Name]! Your Order is on its way…
Hey [Name],
We’re super excited for you to get your hands on your new purchase, and we know you’ll love it as much as we do. So, we wanted to drop you a quick note to let you know that your [Order Number] is on its way!
Here’s a quick reminder of what you ordered:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
And to confirm, it’s being shipped to:
[Shipping Address]
We’ve also included a tracking number, [Tracking Number], so you can keep an eye on your package every step of the way.
If you have any questions or concerns, please don’t hesitate to contact us. We’re here to help.
Thanks again for your support, and enjoy your new purchase!
Best wishes,
[Your Name]
Team [Brand Name]
Your Order Has Shipped Email Template
Subject line: Your Order from [Brand Name] Has Been Shipped
Hey [Name],
Your recent order — [Order Number] from [Brand Name] is on its way. You can track your package by using [Tracking Number] on the [Carrier Name] Website or clicking this [Tracking link].
Here’s what you ordered:
Order Summary:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
Shipping Address:
[Shipping Address]
Tracking Number: [Tracking Number]
If you have any questions or concerns about your order, please reach out.
Thank you for choosing us. We look forward to serving you again in the future.
Best regards,
[Your Name]
Team [Brand Name]
Delivery Confirmation Email Template
Subject line: Your Order Has Been Delivered – [Order Number]
Dear [Name],
Your [Order Number] containing [Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID]) has been successfully delivered at [Shipping Address].
We hope you like it and would appreciate your feedback on your shopping experience and the product [link here].
Remember, all our products come with a [warranty/return policy]. If you have any issues with your order or if you would like to initiate a return, please contact us at [email/phone number].
Thank you again for choosing [brand name[. We hope to have the pleasure of serving you again in the future.
Best regards,
[Your Name]
Team [Brand Name]
Order Received Email Template
Subject line: Your Order:[Order Number] Has Been Received
Dear [Name],
We have received your recent order, [Order Number], at [Brand Name] store. Thank you for choosing us for your shopping needs. Here are all the details:
Order Summary:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
Shipping Address:
[Shipping Address]
Billing Address:
[Billing Address]
We are currently processing your order and will keep you updated on the status of your shipment. You can expect to receive a shipping confirmation email with tracking information once your order has been dispatched.
If you have any questions or concerns about your order, please don’t hesitate to contact us. Our customer service team is always happy to assist you.
Thank you for your support. We look forward to serving you again in the future.
Best regards,
[Your Name]
Team [Brand Name]
Order Status Email Template
Subject line: Update on Your Order: [Order Number] at [Brand Name]
Hey [Name],
We just wanted to update you on the status of your recent order, [Order Number] you placed on [Order Date]
Order Summary:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
Current Status: [Order Status]
Your order is [Order Status], and we are working diligently to get it to you as soon as possible.
We understand that receiving your purchase on time is important to you, and we want to assure you that we will do our best to meet the estimated delivery date provided. You can track your order progress from your orders screen on our website. If you have any questions or concerns, contact us at [support email/phone number]. We appreciate your patience and support, and we look forward to delivering your order soon.
Best regards,
[Your Name]
Team [Brand Name]
Shipment Notification Email Template
Subject line: Your Order [Order Number] is Shipped
Dear [Name],
We are pleased to inform you that your recent order, [Order Number], has been shipped! Your purchase is coming to you, and we’re excited for you to receive it.
Order Summary:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
Shipping Address:
[Shipping Address]
Tracking Number: [Tracking Number]
You can track your order by clicking on the tracking number. Alternatively, you can also check the status of your order by visiting our order tracking page or by contacting our customer service team.
Thank You.
[Your Name]
Team [Brand Name]
Shipping Address Confirmation Template
Subject Line: Shipping Address Confirmation for Order [Order Number]
Dear [Name],
Thank you for your order. Your order, [Order Number], is being processed and will soon be coming to you. Before we proceed, please confirm your shipping address to ensure timely delivery.
Shipping Address:
[Shipping Address]
Please review the shipping address, and in case of any changes or discrepancies, please notify us immediately by replying to this email or contacting our customer service team at [email address/phone number]. A correct shipping address to avoid any delays or misdeliveries.
Once we ship your order, you will receive a separate shipping confirmation email with the tracking information. If you have any questions, please reach out.
We look forward to delivering your order to you soon.
Best regards,
[Your Name]
Team [Brand Name]
Tracking Number Email Template
Subject Line: Your Order [Order Number] – Tracking Information
Dear [Name],
Exciting news! Your order, [Order Number], is on its way to you. Here are your tracking details:
Order Details:
[Product Name] x [Quantity] @ [Price] each (SKU: [SKU ID])
Shipping Address:
[Shipping Address]
Tracking Number: [Tracking Number]
Carrier: [Carrier Name]
Expected Delivery Date: [expected delivery date]
You can track the progress of your shipment by visiting the [Carrier Name] website and entering your tracking number. Here is the link to track your package: [Tracking Link]
If you have any questions or encounter any issues with tracking your package, please contact our customer service team at [email address].
Thank you once again for choosing [Brand Name]. We appreciate your business and hope you enjoy your purchase!
Best regards,
[Your Name]
Team [Brand Name]
Improving Order Confirmation Emails
Your order confirmation emails need not be complicated. In fact, they should be the simplest emails you will ever schedule. If you feel underconfident creating order confirmation emails, here are some standard best practices:
- Best Time to Send Confirmation Emails.
You should ideally send a confirmation email in real time. This means the customer should receive the email immediately as the order moves through confirmation, processing, shipping, etc. Use a marketing automation tool like Sender to create an automated order confirmation email campaign. - Confirmation Email Subject Lines.
Your subject lines should be short, informative and entice users to click and check the information you share. Add action words, personalize using the first name or order information, and add emojis to engage customers. - Upsell & Cross-Sell Opportunities.
Leveraging your order confirmation email to upsell or cross-sell is a nice tactic. Suggest related products that the customer might be interested in, but do just what is necessary. But no need to be ‘too pushy’ or salesy. Also, add a line about your marketing referral programs, so they can share with their friends and get rewards while they wait for their order to arrive. - Use a Responsive, Mobile-Friendly Email Design.
Ensure your email design is mobile-friendly and looks amazing on every device and screen. Stick to the brand’s theme and design when formatting the email. - Automate Order Confirmation Using Marketing Automation.
Make sure the customer receives the order confirmation email immediately after the purchase. Use marketing automation tools like Sender to automate the campaign.
Sender helps you automate marketing and transactional emails based on user behavior and several other triggers. You can send an instant confirmation email to all your customers without lifting a finger once you set up automation rules within Sender.
The best thing — Sender is free to use for up to 2500 subscribers. So, if you’re a small business or just starting up, it costs nothing to automate your confirmation emails.
Key Takeaways: Order Confirmation Emails
- Automate order confirmation emails to be sent immediately when someone orders from your eCommerce store;
- Use a simple yet impactful email design for your confirmation emails;
- Create multi-email confirmation sequences to show that you care for your customers.
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