Automated emails that drive conversions

An email marketing automation tool like Sender helps you automate email campaigns at scale. Such an email marketing tool helps you capture leads via popups or embedded forms, segment all incoming leads based on interest or behavior, design an email campaign with a single email or multi-email sequences, set up conditions to trigger emails to be sent automatically and track the campaign results from a single dashboard

From ecommerce to service-based startups, businesses in nearly every niche and industry can benefit from email automation software. The following are just a few of the benefits of email automation:

• Avoid the cost of additional manpower to handle email correspondence manually;
• Save time by avoiding manual sends and replies;
• Save attention and focus that could be better invested in strategic business activities;
• Inject interested leads using popups and forms into your mailing list automatically;
• Welcome prospects and new signups with automated welcome emails;
• Nurture leads using drip sequences to become paying customers;
• Deliver personalized auto emails to your mailing list, no matter how big it is;
• Easily send targeted and relevant communication to your segmented lists;
• Setup an automated email sales funnel at a cost far lesser than selling over other channels such as PPC and social media advertising;
• Communicate with large mailing lists of tens of thousands of prospects almost instantaneously;

All in all, email marketing automation helps you scale your business effectively and without the need for additional capital investment or recurring expenses.

Sending emails automatically is the process of staying in constant touch with both potential and existing customers using relevant, personalized, and timely emails, aka targeted email campaigns.

Marketing automation generally refers to the automation of any type of repetitive or cumbersome marketing tasks or activities.

Sending automated emails, on the other hand, is an extension of this idea where we aim to automate the sending and replies to emails. As such, it is a type of marketing automation.

However, marketing automation covers a whole lot more than just email automation. It covers the entire lifecycle of a prospect’s journey with your business across different channels, including search engines and social media, and as such, it’s more complex to implement and monitor.

With the right email service provider, setting up automation for your email marketing strategy can be not only easy, but also fun. Here are some steps to help you start sending automatic emails:

STEP 1: Map Your Buyer Journey.

Identify the various touchpoints that emails and SMS need to go out.

E.g., after purchase, following signup to your email newsletter, or upon cart abandonment.

STEP 2: Choose The Right Email Marketing Automation Tools.

Choose an email marketing software that fits your business requirements and marketing efforts, including daily ease of use, features, and affordability.

STEP 3: Compose Your High-Converting Email Sequence.

Unless you are doing a one-off promotion, it is best to design an email sequence where every email builds upon the one before. Pay special attention to the subject lines, preview text, creatives, and call-to-action (CTA).

STEP 4: Design Your Email Campaign

Set up your email campaigns for your segments with the right schedule inside your email marketing program.

STEP 5: Setup Triggers.

Using the step-by-step email automation builder, arrange your emails sequentially and choose the right triggers to fire them.

STEP 6: Monitor Email Marketing Campaign Performance.

Analyze your data for insights on improvement markers. It is crucial to test everything out and stick to more of what’s working in email marketing automation.