Even a large email list of potential real estate clients means nothing if they do not open the emails sent to them.
According to statistics, many simply send uninteresting annoying messages to spam, forever excluding the possibility of being involved in your offers.
Today it is very difficult to attract the audience to read the letter because dozens of new offers are added to mailboxes every day. People hold their attention for only seconds and are skeptical about standard headlines.
How do you get attention, get people to click on your real estate letter, and dig into it? Let’s break down a few tips, rules, and 10 working topics.
Add-on 40 Real Estate Subject Lines
Real Estate Subject Lines to Clients
- 3 Secrets to Increase Property Values in [District Name]
- 3 Secrats Every Homeowner in [Neighborhood Name] Should Know
- 5 Ways You Can Smartly Increase the Value of Your Home in [Neighborhood Name]
- 5 things real estate agents are silent about
- Several of my clients will love your home
- Find out how the price of real estate in [area name] has changed
- Even Axel Vervoordt would love this house in [neighborhood name]
- Why is this house the most expensive in [neighborhood name]?
- How Demand for Other Properties Affects Home Price in [District Name]
- How to find out the best time to sell property in [area name]
Real Estate Introduction Email Subject Lines
- 10 Tricks Real Estate Agents Use
- How do you make your home in [neighborhood name] attractive to buy?
- Why should you sell your property in [area name] now
- You should know this. The real estate agent won’t tell you about it
- Why summer is the best time to sell real estate in [area name]
- Don’t Forget These 3 Things Before Selling Your Home in [Neighborhood Name]
- Jonathan Adler would rate this house in [neighborhood name]
- How not bargain on the sale of [area name] property?
- Be Trending 2021. Best Home Ideas in [District Name]
- Your house in [neighborhood name] has gone up in value. Find out why
Also read: 55+ Introduction Email Subject Lines
Blast Real Estate Broker Email Subject Lines
- Why is the luxury property in [area name] selling better?
- Even Arne Queens would envy such a house in [neighborhood name]
- What is the most luxurious home in [neighborhood name]?
- Why are apartments in [district name] more expensive?
- Watch out for these 2021 home building trends [area name]
Subject Lines for Email to Realtor
- Home Construction Trends in [Area Name] 2021
- 5 rules for increasing the value of a home for a profitable and fast sale of a home in [name of the area]
- I know people who will love your home
- Why are all residents of [neighborhood name] trying to sell their home in July
- 3 subtleties of selling a house in [area name]
Tips For Real Estate Email Subject Lines Writing
Let’s start with some simple tips to get a client interested in the subject of your real estate letter:
- The topic should be concise and easy to understand. People who want to buy a house or apartment constantly monitor the mail on their gadgets for new offers.
Most often they use a smartphone, which, due to the size of the screen, reduces the possible number of viewed words of the topic to 4-7. Therefore, it should be short, reflect the essence, and arouse interest.
For example, “I am offering you a real estate offer with an open viewing date”, it is better to replace it with “This house will meet your expectations”. - Add some mystery and think outside the box. Template themes are unattractive. Arouse the client’s curiosity and he will definitely open the letter.
For example, “You saw this,” “I don’t understand how I could forget,” etc. But it is important that the topic displays the content, you should not deceive, otherwise, you will lose trust. - Start by researching. Evaluate which themes work and which don’t use the tools.
For example, Email Subject Line Grader evaluates requests on a scale of 1 to 100 based on incoming words and the number of characters. - Make it clear that the letter needs to be read now. Most often, the proposal in the letter is urgent, and this must be taken into account when writing the topic. This will help make the need to click on the letter an impulse.
For example, “Last day on the market!” or “Urgent sale at a reduced price!”. - Honesty comes first. If you write truthfully, clients will always feel it and will treat it with confidence.
For example, “Hello, I am sending another email for your request.” - Threats. We are not about direct threats, we are about psychological impact.
For example, the “5 common mistakes real estate buyers make” – this topic raises concerns, “what if I’m doing something wrong”. You should not offer to solve the problem, just tell about its existence, you should not advertise on this. - Add respect. Address the client by name, offer him what he was looking for.
For example, “Hi Arthur! I found the house you were looking for … “. - Ask a question – get an answer. For example, the topic “Why hasn’t your house been bought yet?” Will make the client respond “I don’t know”. Even this mute answer will bring doubts about his capabilities and interest in writing in his head.
- Avoid the words: “Sale”, “Best / Lowest Price”, “New”, etc. This is a direct road to spam. They lost their weight 10 years ago and are now only irritating.
- We also suggest that you familiarize yourself with the video material on the topic and the solution to the equally important problem of finding relevant torrents. This will help you get inspired and find valuable new ideas.
Take The Best Real Estate Email Subject Line
The success of your real estate letter depends on the topic. If it is attractive to a potential client, he will definitely open it. Otherwise, it will go to spam, which can have a detrimental effect on the overall open rate and trust in your domain / IP.
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Also read:
- 10 Real Estate Newsletter Ideas
- 115+ Catchy Email Subject Lines (Examples)
- Best Email Subject Lines to Increase Sales (with Examples)
- 27+ Appointment Email Examples
About author
Dean Chester is an online security enthusiast and now is writing about leakage data protection and VPN reviews. Actively self-developing, keen on online marketing and new technologies. Writing is his hobby, a way to escape from everyday routine and inspire others.