If you’re a business in the health and wellness niche, you might be looking for a better way to interact with your audience.
You want to provide them with the helpful information they are looking for while simultaneously driving more traffic to your website. One great way of achieving this is through a newsletter.
In fact, according to these email marketing stats, automated email messages, such as a newsletter, can boost revenues by 320%!
If you can put together a solid newsletter for your audience, and deliver it regularly to their email inboxes, you’re sure to improve your business. In this guide, we’ll go over how you can create your own health and wellness newsletter, and also provide you with some ideas you can cover in it.
How to Create a Health and Wellness Newsletter
If you want to know how to create a newsletter, there are a few simple steps that you can follow:
1. Pick a Topic
Start by picking a topic for your newsletter. While your overall topic is health and wellness, you should try to refine this down.
Let your audience know exactly what kind of information they will find if they subscribe to your newsletter.
2. Write the Wellness Newsletter
Next, it’s time to write the newsletter. Gather up as much information you can about a topic and start writing.
If you’re not a strong writer, consider hiring a freelance writer to do this for you.
Make sure that each newsletter you send out contains enough value to justify subscribing. You should also include links back to your website to help drive traffic.
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3. Build Your List
Now you need people to send the newsletter to. Of course, you need to build a list first and that can be a tricky part.
This is where sending cold emails comes in handy. It might look like a waste of time to some, but the truth of the matter is, cold emails are the number one way of gaining potential leads you could use to send your email newsletters to in the future.
Once that ball starts rolling and you experience more traffic on your website, building up your email list will require nothing more than prompting your audience to leave you their email.
Create a section on your website where visitors can sign up for your newsletter.
If you have an eCommerce element in your site, give customers the option to subscribe when they are completing a purchase.
Make sure it’s easy for your audience to sign up and start building your list as soon as you can.
Our recommendation.
4. Find an Outreach Tool
Finally, you need a system for sending out the newsletter. Rather than doing this manually for each subscriber, you should find an outreach automation tool that will make it easier.
With one of these tools, you can simply enter the email addresses you want to send your newsletter to and have the letters go out all at the same time.
Then comes Sender email marketing tool, which can help you to create email design easily. Also with few clicks you can send your email design to all subscribers with high deliverability.
Here’s how Sender drag&drop email design builder looks:
Health and Wellness Newsletter Themes with Ideas
Company Updates
The first type of newsletter you can create is one that provides updates on your business or company.
You can let your subscribers know what products you are releasing soon, what type of events you are holding, new hirings, and much more.
This type of newsletter is best for businesses that have a strong community around them, as these are the people who will be most interested in your company updates.
Superfood Recipe Ideas
Superfood recipe ideas are great when you’re trying to connect with a health and wellness audience.
Superfoods are foods that come packed with extra nutrients, making them the type of foods you’ll want to add to your diet for a healthier lifestyle.
If you can not only round up some of the best superfoods but also find some great recipes that use them, your audience will be sure to love it.
Diet-Specific Recipes
Some people out there have very specific dietary needs. Maybe they are diabetic or are choosing to follow a diet, like the paleo diet. When you’re on one of these stricter diets, it can be hard to find good recipes to make. By compiling some great recipes for specific diets, you would be doing a great service to those people who are following it. You could even have one newsletter for each type of diet.
Good News Articles
We could all use a little more good news in our lives.
Hearing bad news all the time can cause stress, which in turn has a big impact on your mental health.
By providing your audience with some uplifting stories, you can help to improve their mental health and overall well-being.
As you browse the web in your daily life, you can make note of any good news articles you come across. Then, when it comes time to write the letter, you can compile the best ones in your newsletter.
Positive Stories
Similar to good news articles are positive stories.
Sometimes we need to hear a quick story that has a happy ending to lift our mood.
A great newsletter idea is to gather these real-life stories from others and share them with your audience.
You can either ask your audience to submit their own stories for sharing or conduct interviews with people you know that have uplifting stories.
New Exercises to Try
Exercise is one of the biggest parts of living a healthy lifestyle.
However, it’s not always easy to find exercises that we enjoy doing. For your newsletter, consider sending out new exercises that you discover.
These could be exercises that people can do from home, at the gym, or outside.
By providing these workout suggestions you’ll introduce some variety into their exercise regimen and hopefully keep them motivated.
Relaxation and Meditation Tips
Lastly, relaxation and mediation tips can be very helpful for people dealing with stress.
Meditation is a great way to calm yourself down and get rid of stress for a while.
In your newsletter, you could provide some guided meditations or some tips on how to get the most out of your relaxation time.
Get Started with Your Health and Wellness Newsletter
A newsletter is a great addition to any website that focuses on health and wellness. With it, you can provide your audience with some great information and get them to invest deeper into your business.
If you can provide valuable information on a regular basis, people are more likely to view you as a reliable source and will continue to come back to you.
Start by thinking about what type of newsletter your audience would benefit from the most, then begin writing it. Before long you’ll have a dedicated audience that looks forward to your newsletter each time you send it out.
Why this email works:
It starts off by thanking the subscriber for signing up. Right away, the company seems gracious, polite, and respectful.
It delivers on the promises made when the subscriber signed up. The recipient immediately receives their promised blog launch checklist without having to sift through a ton of fluff.
It offers background information on who Adam is, helping the subscriber connect with him on a more personal level.
What you can learn from this email:
A welcome email sequence allows you to talk about yourself, but that doesn’t mean the email has to be all about you.
For maximum engagement, use content that’s already working because it resonates with your subscribers. It keeps them interested in what you’re saying. It also effectively lightens your work load because you’re repurposing existing content, instead of writing it all from scratch.
For example, looking at EarlyBird’s homepage, you’ll find a section that explains why they’re different.
About author
Dave Schneider is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less. churn, a churn reduction app, prior to selling it in 2018. In 2012 he quit his job to travel the world, and have visited over 65 countries.
