Here, we have shared a gist for email template to clients and customers along with several important factors such as:
- Use an Appealing Title.
- Share a Concise Message.
- Add a Personal Touch.
- Address the Current Circumstances.
- Use AIDA Concept.
- Connect the Past and Present.
- Recognize Issues and Resolve.
- Identify the Main Crux of Your Mail.
Whether you have started your business again or are still recovering from the economic effects of the pandemic, it is important to stay in touch with your customers. It’s not the right time to go underground. Instead, you have to think about how to start an email during Covid-19.
It can be difficult to choose the right words and emotions to express the situation to your customers. An email can help you reach out to the customers and share your brand’s purpose clearly.
Now, you may have some ideas and prefer to design an email template for customers. This will give you precise knowledge about what, how, and when to include information in your emails.
In this blog, we’ve discussed some essential factors that you must be mindful of.
Use an Appealing Title in your Covid Email
It is important to make a strong first impression while selling through a cold email.
According to Brainvire, an effective, appealing title can build a strong first impression. This helps to grab the attention of your customers and clients. They will likely view your mail first from the pool of other unwanted mail.
The key is to design clickable subject lines surpassing the series of cliché titles. To simplify your task, follow this 3-step guide for email subjects.
- Short and sweet – As per a study of over 1000 email subject lines, a subject line with less than 60 characters grabs more attention. Often, longer email subject titles don’t fit within the box on mobile devices.
- Create curiosity – A catchy title can create curiosity and trigger customers and clients to click on your email which can be otherwise ignored. For instance, ‘Conference at 7?’ Can earn more clicks than a complete sentence. In the lure of catchy subjects, avoid using a misleading title as it may not serve the purpose.
- Customize Emails – A customized email template for employees, customers, and clients can have a huge influence. Customizing emails can inform the receiver that you value their presence.
Share a Concise Covid-19 Message
As per a Boomerang study, emails from an email plugin for Gmail between 50-100 words have an increased number of chances to obtain a response.
If you are emailing a customer or client for the first time, they’d be less interested in reading your well-crafted anecdote of 500 words. Therefore, ensure you send a concise message when mailing for the first time.
A comprehensive coronavirus email to employees and clients that have been associated with you for a long time can be very effective.
For sending you Covid-19 email you can use Sender.
Firstly select, do you want to send email as plain text or using drag&drop email design-builder:
Here you can see email design builder interface and it’s functionality:
After you are done creating your Covid-19 email design, you need to select your subscriber’s group and send it.
Win More Confidence from Your Customers, Employees with a Personal Touch
Adding a personal touch to your email can help increase sales in the future and popular brands like Amazon, Netflix, etc. use this strategy. Introducing a personal touch helps you to learn more about audience preferences.
Users get recommendations to view shows and movies as per their interests. While this is possible for B2C areas, B2B companies find it difficult to approach their clients or track their interests.
Keep your COVID-19 email short, talk about your customers’ preferences or a video shared in the content. This is a good way to approach B2B clients.
Our recommendation.
Address the Current Covid-19 Circumstances
Did you forget to address the current Covid-19 circumstances while sending your emails?
This is a tricky question because every business has a different answer to it. If you are associated with the healthcare industry, you will likely mention this topic in your email subject line.
The next big concern is, ‘what if you are not associated with the healthcare industry and are into marketing tools or a software firm?’
The pandemic has certainly changed the way people live across the globe. Boycotting norms is the last thing you want to do to make matters worse.
Besides, you cannot simply overlook a pressing issue that has transformed the way of living.
Here are a few don’ts businesses must consider while addressing about COVID-19 crisis in your emails:
Don’t assume the same circumstances everywhere
A couple of individuals are stuck at home alone. On the other hand, a few are balancing between kids and work from home. A handful of others are working from their office premises with the fear of contracting the virus.
Don’t use GIFs and emoticons
While they can be the best way to release the pressure, but email is not the best medium to share them when you are addressing a pandemic. This is not a good time to experiment. All your hard efforts can go in vain and you may become insensitive.
Don’t use cliché phrases
People are tired of reading about the same worn-out safety phrases during these trying times. Sometimes, these phrases can also appear as insincere.
What is the best way to address subtly address this situation?
Don’t forget to keep the email concise and it should also assist their business during the current situation. End the mail on a positive note.
Get a glimpse of a good COVID-19 email template to your employees
Subject line: Preventive Measures to Beat Coronavirus
Hi (Name of the concerned person),
I hope you and your family are doing good.
Based on the recent updates and information from the local governing authorities and the WHO, we have made provision for work from home across the firm.
As on (date), we ask you to work from home –our premises will be open in case of emergency or technical or any other assistance. However, you must update the management about your visit.
This link will guide you to follow all the norms for work from home to ensure adequate efficiency. Get in touch with your manages and discuss essential requirements and how to connect virtually with each other.
As of now, we cannot provide you a tentative deadline until which you have to work remotely. However, this measure is purely to ensure your and your family’s safety. This provision will restrict the spread of the virus.
Your HR team along with your managers are always there to assist you. In case of any concerns or questions, do reach out to us. We would be happy to help you. Our main aim is to keep you calm, healthy, and safe.
Thank you,
(your name)
(your email signature)
Use AIDA Concept
Most businesses are familiar with this concept and it has a significant impact on the business.
You can use the concept in this way:
- Attention – Grab the readers’ attention with the help of a catchy title.
- Interest – Mention an important aspect that interests them.
- Desire – Showcase a desire that things can work in their favor and improve with time.
- Action – Add a quick call to action that helps them to reach you.
Connect the Past and Present
Make note of successful and money aspects that can motivate businesses or customers. Include this factor in your mail to generate a response from your audience.
Make note of successful and money aspects that can motivate businesses or customers. Include this factor in your mail to generate a response from your audience.
- Define an existing problem
- Give a glimpse of what will be their life once the problem is resolved
- Provide the entire picture from scratch to the end
Recognize Issues and Resolve
Often, it has been observed that the open rates of your emails are high, however, you fail to generate an equal number of response rates.
A simple yet effective solution to this hurdle is to write 50-100 words mail. A coronavirus email to clients can identify the issue, recommend a solution, its possible impact, and a quick call to action in about 100 words.
Identify the Main Crux of Your Mail
Plain and formal greetings don’t always work, at times, you have to share a story. Every story has a protagonist, make sure that your mail too has a protagonist that can describe the story.
You can highlight the main issue, a solution, and its outcome. A successful story can have a huge impact on readers.
Takeaway
Remember, your purpose is to stay connected with your audience so avoid sharing a direct pitch to your customers or clients. Don’t invoke fear in them, instead communicate regularly to create a healthy and long-lasting bond.
About author
Bharat Patel, who heads the digital marketing team at Brainvire Infotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects.
Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.
