8 Best WordPress SMS Marketing Plugins

People are glued to their phones day and night. So, why not slide into their text messages to grab their attention? 

With a staggering 98% open rate and 90% of texts opened within three minutes, SMS campaigns are a direct line to your audience.

We’re about to reveal the best WordPress SMS plugins to help you kickstart SMS campaigns from your WordPress dashboard. Take a deep dive into the features and costs, and see how they can power up your business. Let’s start. 

Why Use a WordPress SMS Marketing Plugin? 

Running a business keeps you busy enough. So, why add another task like manual SMS marketing? An SMS plugin takes that load off from a WordPress user. Here’s why you should use a WordPress SMS marketing plugin:

8 Best WordPress SMS Plugins

Looking to start or improve your SMS marketing efforts? The first step is to research and pick the right WordPress plugin. 

Don’t worry about research; we’ve done the homework and gathered a list of favorite WordPress SMS plugins for you:

• Sender
• Drip
• FunnelKit
• Textedly
• WP SMS
• Twilio
• Bulkgate
• CartBoss

Each plugin brings unique features suited for different marketing goals. Sit back and read on as we dive into what sets each apart and how they could be your ticket to higher engagement and sales. Let’s begin. 

1. Sender – Your Go-To SMS Marketing Solution 

Ever felt like your SMS marketing tool doesn’t quite ‘get’ your WordPress site & ecommerce store? Meet Sender—a game-changing SMS marketing solution that syncs with the WordPress website to deliver spot-on campaigns.

Best for: 

• Ecommerce store owners; 
• Small business owners; 
• Entrepreneurs seeking behavioral automation. 

Sender can gather data from your store and visitor behavior to craft personalized messages for each customer. Imagine shooting out a campaign featuring the exact products they’ve looked at. Yep, Sender makes that happen.

Abandoned carts are nagging you? There’s a workflow for that. Need a strategy to win back past customers or a killer welcome series for newbies? Sender’s got you covered.

These workflows can be tweaked to fit your brand like a glove, ensuring your message is always on point. So, when you pick Sender, your next big campaign success will hit your prospects while you’re sipping coffee (thank automation!). 

From personalized messages to list segmentation and timely SMS notifications, Sender’s got it all, boosting relevance and reach. 

Unique Features

With features like personalized text messages, you can send out bulk campaigns that make each customer feel like the only one. Combine that with email newsletters, and you’ve got a full-fledged communication strategy on your hands. Here are some other useful features: 

• Personalized text messages. Manage customer data easily and send bulk text campaigns that connect on a personal level;
• Omnichannel communication. Combine text messaging with email newsletters for an integrated communication approach;
• Supports international campaigns. Sender’s ability to send geo-targeted messages globally ensures your reach extends anywhere in the world;
• Extend text messages. Send longer messages with up to 306 characters and automatically shorten links to save on character count;
• Premade SMS templates. Choose from a library of SMS templates designed for various industries and holidays to simplify your campaign creation;
• Real-time analytics. Monitor the success of your campaigns as they unfold. Sender provides insights that allow you to tweak and refine your approach for maximum impact;
• Automated campaigns. Schedule your messages in advance and let the Sender handle the rest. It’s about delivering the right message at the right time without the hassle;
• CRM integration. Sync your customer data with ease. Sender’s integration with popular CRMs ensures your messages are tailored and targeted.

Sender’s Pricing

Sender’s free plan lets you take the platform for a spin, understanding its features and how well they align with your goals. Before making any financial commitments, it’s a no-risk way to gauge its effectiveness, from personalization to analytics.

• SMS credits start as low as $0.015 per SMS;
• Paid plans start at $15 per month.

2. Drip – Sync with WooCommerce for Seamless SMS Marketing

Drip is a powerful solution that lets you create and send engaging SMS campaigns. With Drip, target people based on their purchase history, frequency of purchases, and even the products they’ve viewed.

Best for: 

• Ecommerce business owners; 
• Businesses that need dynamic segmentation; 
• Influencer-run brands and businesses. 

You can create an SMS campaign that speaks directly to the individual needs and interests of each customer using Drip. Add links to product checkout pages, drop special coupons, and engage buyers immediately. 

Drip’s real show-stealer is its segmentation smarts. Craft dynamic customer segments for luring back a one-time shopper or engaging a curious newbie easily by merging store, visitor, and marketing data. How’s that for precise targeting?

Unique Features 

Drip’s designed for your WooCommerce store and saves you time and effort thanks to its useful features:

• Targeting based on behavior. Segment customers by purchase history, frequency, and view products for personalized engagement; 
• Ecommerce workflow activation. Utilize strategic workflows like abandoned cart, win-back, and welcome series for maximizing impact; 
• Revenue reporting. Understand the ROI of your SMS strategy through detailed revenue reporting, keeping you informed and in control; 
• Powerful segmentation. Combine various data points for dynamic segment creation, ensuring targeted and effective communication.

Drip’s Pricing 

Drip offers a tiered pricing model for different needs and budgets. SMS features are available to Drip’s premium plan customers.

• Premium plans start at $39/month; 
• The base premium plan supports up to 3,500 SMS messages to 1,500 subscribers. 

3. FunnelKit – Automate Your SMS Marketing Funnel 

Tired of piecing together SMS campaigns that feel like they’re just missing the mark? FunnelKit might just be the answer. This tool doesn’t just automate your SMS marketing; it does it with laser-like precision. 

Best for: 

• Online coaches and consultants; 
• Digital products business owners; 
• Physical store owners starting SMS marketing. 

Whether it’s turning cart abandoners back into buyers or nurturing leads, FunnelKit has a preset or custom sequence to make it happen. The best part? It’s all optimized for SMS marketing.

FunnelKit’s visual automation builder lets you craft an engaging journey for your audience. Add events, set conditions, or tweak actions—design the whole SMS experience from top to bottom. Whether you’re a rookie or a pro, getting the right campaign flow has never been this easy.

But what sets FunnelKit apart is its smart targeting features, like conditional actions and branching. Say you want to send a special offer based on the last product someone bought. Or maybe you want to schedule a reminder exactly two days after a cart’s been abandoned. 

With FunnelKit, you can do that and more, ensuring your message lands exactly when and where it should. 

Unique Features 

FunnelKit has many time-saving features to help you do more without increasing your load. Some of these include: 

• Pre-built sequences. Ready-to-use SMS templates for common campaigns like abandoned cart recovery and lead nurturing;
• Visual automation builder. Design and customize your SMS sequences with user-friendly tools, including event and condition nodes;
• Conditional SMS actions & branching. Send personalized SMS based on specific conditions and create yes/no branches for different actions;
• Advanced SMS delays. Control the timing of your SMS with delays by minutes, hours, days, or specific times and days.
• Integrated SMS analytics. Monitor the success of your SMS campaigns with real-time insights on delivery rates, clickthroughs, and more.
• SMS personalization. Use dynamic tags to personalize SMS and set expiring coupon codes to create urgency.

FunnelKit’s Pricing 

FunnelKit provides different pricing plans for SMS marketing automation. You must subscribe to a higher plan for running SMS marketing campaigns. The SMS marketing features are enabled for professional plans that start at $249.50 per year. 

4. Textedly – Revolutionize Your Communication with SMS & MMS

Textedly brings the power of SMS and MMS to your marketing strategy, making instant communication with your audience a breeze. Whether it’s sales promotions or customer support, Textedly puts you in the fast lane.

Best for: 

• Ecommerce businesses and brands; 
• Digital or SaaS product brands needing SMS-based payment links; 
• Brands wanting to follow up via SMS. 

Textedly supports one-click push technology and urgent text broadcasting, delivering time-sensitive offers and key updates right where they can’t be missed—your customer’s mobile phone. But it doesn’t stop at one-off texts. 

With Textedly, automate drip marketing campaigns that keep your audience hooked and the conversations flowing. Think auto-responders, two-way texting, and more—all designed to strengthen your sales. 

From Text-to-Pay services that make digital transactions a breeze to MMS picture texts that add visual oomph to your promotions. Plus, built-in analytics and instant follow-up capabilities ensure you’re always on your game. 

Unique Features 

Textedly has many useful features to make your SMS marketing campaigns more engaging. You’ll get everything you need to track your campaign’s success. 

• Text-to-pay. Speed up digital payments with SMS and MMS Text-to-Pay, reaching thousands of potential customers; 
• Visual texts. Enhance communication with MMS picture text messages, showcasing your new products visually; 
• Review collection automation. Encourage customers to leave reviews through SMS, boosting your reputation; 
• Integrated analytics. Monitor the success of your SMS efforts in real-time and adapt strategies on the go; 
• Follow-up campaigns. Automate SMS and MMS text responses, providing immediate answers and support to your contacts.

Textedly’s Pricing

Textedly offers a variety of pricing options for SMS and MMS marketing. There’s a 14-day free trial plan with access to basic features for testing. Paid plans start at $26 monthly for up to 600 text messages. 

5. WP SMS – Simple WordPress SMS Marketing Plugin 

WP SMS plugin opens up a world of possibilities in WordPress, making the integration of SMS and MMS intuitive and powerful. It’s essential for connecting with users in real-time, providing quick notifications, authentication, and more.

Best for

• WordPress website beginners; 
• Businesses already using Whatsapp API or other integrations; 
• Brands and influencers with extensive email list

Use WP SMS for sending texts to subscribers and set automated alerts. But wait, it’s not just about sending messages. The plugin also lets you collect mobile numbers during newsletter sign-ups. 

WP SMS is compatible with over 250 SMS gateways, including big names like Twilio and WhatsApp Business API. So you’ve got the flexibility to make things work as you please. Its robust security features, like two-step verification, ensure you and your users are always protected. 

Unique Features 

• Supports major SMS gateways. Supports over 250 SMS gateway platforms like BulkSMS, Infobip, and Vonage; 
• Customizable SMS campaigns. Allow users to opt-in to SMS campaigns and customize their preferences; 
• Enhanced security measures. Two-step verification and mobile login options add extra protection; 
• Instant notifications. Receive SMS messages and instant notifications about new comments, user registrations, and other important site activities; 
• Integration for automation. Connect with over 5,000 apps and popular contact forms for smooth workflow integration. 

WP SMS’s Pricing

WP SMS’s basic plugin is free and allows you to connect with SMS gateways to start SMS marketing. The pro package costs $39 per year for one website, which supports up to 8 integration plugins and other premium features. 

6. Twilio SMS for WooCommerce – WordPress SMS Marketing Plugin

Twilio SMS for WooCommerce integrates with your online store and helps you send real-time SMS updates about order status, special offers, and more. 

Best for: 

• Existing Twilio users; 
• Brands using CRM solutions for tracking interactions; 
• ECommerce stores requiring automated notifications. 

Ease of setup and compatibility with all major WooCommerce plugins make it a great choice for SMS marketing. It offers great personalization and engagement capabilities to enhance the shopping experience and build customer trust.

It can even integrate with other tools like Google Sheets to efficiently track customer interactions and responses in the future. This approach to customer communication positions Twilio SMS for WooCommerce as a valuable tool for businesses looking to improve customer engagement and loyalty.

Unique Features 

Twilio SMS is a simple plugin with every feature that any small business owner needs when starting SMS marketing, including: 

• Automated order notifications. Sends SMS updates for order status changes, ensuring customers are always in the loop; 
• Global reach. Supports over 40 countries, making it ideal for international businesses​​; 
• Customizable messages. Offers flexibility in crafting SMS content to add store name, order ID, and more​​; 
• Send directly from the dashboard. Allows sending SMS directly from the WooCommerce dashboard for instant communication; 
• Integration with Google Sheets. Campaign data exporting for tracking and analyzing customer responses. 

WP SMS’s Pricing

The plugin costs around $49 annually for one website, and each message costs about $0.0075 for US recipients. 

7. BulkGate SMS Plugin – SMS Marketing for WooCommerce

BulkGate is a tool for transforming how you reach out to customers. From order updates to targeted promotions, this plugin does it all, and it uses both SMS and Viber channels for maximum impact. 

Best for: 

• Businesses wanting bulk SMS limits; 
• Global brands starting with SMS marketing; 
• Businesses that utilize Viber for customer engagement. 

With BulkGate seamlessly meshing with your WooCommerce store, customers are in the loop at every stage of their order. And this plugin isn’t a one-trick pony—it offers personalized SMS and Viber campaigns. 

BulkGate’s global reach is a great add-on. With the ability to send messages to over 200 countries, engage customers no matter where they are. 

BulkGate’s multi-platform approach enhances engagement, and utilizing both SMS and Viber channels adds flexibility while helping reduce costs. Simply put, BulkGate makes your WooCommerce store better connected and more versatile.

Unique Features 

• Order status notifications. Keep customers and admins informed about order progress through both SMS notification and Viber message; 
• Personalized campaigns. Target specific customers with customized SMS and Viber promotions; 
• Two-way communication. Facilitate a dialogue with customers through responsive messaging channels; 
• Global reach. Communicate across over 200 countries and regions, expanding your business’s horizons; 
• Integration with WooCommerce. Seamless connection with WooCommerce to save time and enhance native functionality. 

BulkGate’s Pricing 

BulkGate plugin is free, and users must pay for the SMS and Viber messages sent as credits. 

• SMS cost starts from €0.0025 per SMS; 
• Viber messages start from €0.007 per message;
• Whatsapp messages start from €0.004 per message. 

8. CartBoss – SMS Marketing Plugin for Personalized Campaigns

If you’re looking for a tool that goes beyond generic messaging and offers a highly personalized, strategic approach, CartBoss is your pick. It’s not just about sending texts; crafting the perfect customer journey, from browsing to buying.

Best for: 

• Ecommerce store owners; 
• Brands wanting to reengage lost prospects; 
• WooCommerce stores looking for a simple SMS marketing plugin. 

This tool is more than just a text messaging service; it’s a full-on automation platform focused on maximizing revenue. Say goodbye to abandoned carts and missed sales opportunities using CartBoss. CartBoss’s automated text sequences jump into action, sending timely notifications and discounts to regain lost customers. But it doesn’t stop there. Post-purchase offers via text ensure you keep your customers engaged long after the checkout.

From ready-made and translated texts to customizable funnels, this tool adapts to fit your specific needs. Plus, it’s GDPR-compliant and even has link shortening to save costs.

Unique Features

CartBoss is designed for ecommerce store owners who love a simple solution with features that save time. Here are some of those features: 

• Abandoned cart recovery. Automatically sends an SMS message to try recovering abandoned carts with notifications and discounts; 
• Post-Purchase special offers. Timely texts with special offers, links, or coupon codes, sent post-purchase; 
• Dynamic text messages. Add personalized details, such as site names and discount offerings; 
• SMS sequences. Define message sequences based on domain and order completion, with custom options for translation; 
• Efficient link shortening. Automated link shortener for SMS campaigns to save costs by utilizing fewer credits. 

CartBoss’ Pricing

CartBoss operates on a pay-as-you-go model, but the services are limited to European regions, the US, and Canada. Per SMS, charges depend on the country and region and start at as low as €0.08 per SMS. 

How to Choose the Best WordPress SMS Plugin? 

Choosing the right WordPress SMS plugin is more than a quick decision; it’s about picking a tool to save time and power up your customer engagement game. Here’s a quick guide to help you nail it:

• Know your needs. Whether it’s abandoned cart recovery or sending out flash sale alerts, ensure the plugin fits well into your SMS marketing strategy and do what you specifically need; 
• Integration Is key. A smooth plugin-to-platform handshake is crucial. Check for easy integration with WooCommerce, WordPress and/or your existing CRM; 
• Personalization options. Your audience is unique, and your messages should be too. Go for plugins that let you tweak message sequences and target specific groups; 
• Privacy & data security. Data privacy is a big deal. The plugin should be GDPR compliant and offers extra security measures like two-step verification; 
• Watch your wallet. Compare pricing plans and look for cost-saving features and affordable monthly costs to ensure it fit your budget; 
• Ease of use & support. No one wants to wrestle with complex setups. Ready-made messages and quick customer support can save your day. So, pick a plugin that offers that; 
• Check real reviews. Look for reviews and testimonials that show how effective the plugin is. Demos can also be super helpful.

Key Takeaways

You know the best plugins for your SMS marketing campaigns and how to choose one for your business. Now, keep the following tips in mind to set up your SMS marketing game perfectly:

• Test all tools using the free plans to understand if they fit your goals and needs; 
• Set up dummy campaigns and check for SMS credit costs before signing up for a paid plan; 
• Verify that the plugin has got you covered wherever your audience is, especially if you’re reaching folks overseas; 
• Check for integrations with your existing marketing suite to save time and effort setting up your SMS campaigns. 

Also read: 

• 10 Best SMS Marketing Platforms & Text Software in 2023
• SMS Marketing for Ecommerce: Strategies, Templates
• 13 Triggered SMS Message Strategies + Examples
• 10 Best WordPress Marketing Plugins in 2024

Author Bio 

Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.