How to Drive Results with Marketing Scheduling Tactics

Did you know that only a mere 14% of marketers consider themselves highly organized?

This percentile translates to 450 marketers out of a sample of 3217 professionals, according to a CoSchedule survey.

By understanding how to drive results with marketing scheduling tactics, organized marketing professionals are 397% more likely to succeed! Even more prevalent, marketers who proactively plan and track projects are 356% more likely to assimilate success, according to the same survey.

Now that we understand how prevalent goal-setting correlates with marketing success, let’s dig a little deeper and assimilate how marketing scheduling tactics drive results.

What is Marketing Scheduling?

Working within a team environment can be pretty inundating, particularly during the initial stages of planning marketing projects. Brainstorming, prioritizing, scheduling, and delegating tasks to the right team members is crucial for success.

Think about it – anything worth accomplishing in your life should start with an end goal in mind, and the small (subsequent) steps along with timelines are required to achieve desired results. 

A marketing scheduling software does an excellent job of identifying your marketing vision with a step-by-step process that puts this advice into practice strategically. A marketing schedule leads the marketing manager and their team with a visual, easy-to-follow scheduling funnel and due dates.

To simplify, a marketing schedule helps to plan, collaborate, and track simple and complex projects as well as campaigns. Primary, brainstorming constructive ideas to fill the content schedule for creating a month’s worth of content is essential. With the help of marketing scheduling software, you can:

• Organize and manage all marketing initiatives 
• Bring marketing tactics, budgets, spending & performance insights into one place
• Delegate tasks for each member of your marketing team with deadlines and timelines 
• Set goals and predict results such as the return on investment for particular marketing tactics

An example of a marketing tactic can be a case study. For instance, a case study is incomplete unless sufficient material, including research, relevant articles, informational guides, and videos, are missing. 

Now that we understand the plethora of marketing material required to develop a marketing tactic, it’s prominent to automate marketing scheduling software to assimilate 356% more success. 

Marketing Scheduling Softwares

Distributing fresh and relevant content is vital for business growth, engaging your customers, and boosting your search engine ranking. 

An integrated marketing tactic merges multiple channels such as content, engagement emails, promotional advertising, and social media to raise awareness towards an engaged audience. Moreover, your team can improve their marketing efforts through a methodical approach with an editorial content calendar. 

Each marketing tactic requires smaller marketing efforts to meet the strategic initiatives. Here is the top marketing scheduling softwares to help your marketing team drive results faster and better:

1. CoSchedule – an all-in-one platform for planning, organizing, and executing all things within content marketing.
2. Monday.com – estimate costs and increase ROI, use time tracking to bill clients, and estimate future costs.
3. Hive9 – with revenue modeling and custom goal-setting, Hive9 ensures that plans align to goals and conversions. 

In addition to marketing scheduling software, we recommend taking advantage of free scheduling and management software to handle and track your schedule most efficiently. 

Automate Your Marketing Scheduling Tactics 

What gets measured gets improved. For example, a marketing scheduling software like Hive9 can give managers access to quantitative data and a clear vision of ROI to drive results more economically.

Aside from managing projects, Marketing Automation Software accelerates results through quantitative data to foresee healthier ROI. An automatic marketing software provides the opportunity to anticipate better results and allocate marketing budgets more precisely by:

• Automatically score and rank your leads based on interaction and productivity. This method helps to drive results by extracting the list of highly ranked leads to the sales team for faster conversions.
• Design, send, and measure newsletters – send dynamic email newsletters to the target market. Dynamic and personalized content enhances engagement and drives results. 
• Tests, measures click open rates and improves campaigns – track email response rates, including opens, clicks, bounces, unsubscribes, and spam reports. This way, your marketing team is provided with a better vision of the marketing content that provides the most engagement. This approach drives results by providing data that leads you to spend marketing dollars more effectively. 

Before we dig into the next section, it’s important to mention that you will surely get the desired results by combining a precise scheduling method and a successful marketing tool. So check it out, Sender, and enjoy an easy workflow.

And now, we will continue and look at tips to help you set up your marketing content calendar correctly!

Say Goodbye to Spreadsheets,- Tips for Creating Your Marketing Calendar 

Now that we know a marketing calendar is prominent for managing workflow and time efficiency, follow these steps to set up your content marketing software the right way:

1. Clarify your goals and the tactics needed to achieve set goals
2. Create a template and design for the calendar
3. Delegate tasks to the right team members 
4. Select the marketing channels you want to use to distribute content 
5. Decide on the publishing frequency and dates (hint: Tuesday and Thursday’s morning have higher open rate clicks)
6. Import all of your content and make use of prior content, as well
7. Monitor and measure the engagement and conversion of content 
8. Make the appropriate changes towards future content based on results 

As many teams invest a significant amount of time in creating valuable content (but neglect to measure the conversions and results), the last step is crucial for gaining healthier ROI’s.

Wrapping it Up

So, you’re ready to build out a complete marketing schedule for your content. Congratulations! You are 397% more likely to succeed.

Marketing scheduling is excellent for mapping out your marketing tactics with dates and deadlines that inspire your team with a clear vision of what needs to be accomplished for the month, quarter, or even a year. 

Take it a step further and utilize its marketing automation resources to drive better return of investment and allocate budgets more effectively.

Also read: 27+ Appointment Email Examples

Guest post written by: Taraneh Nasseri. Researcher and digital marketer at Yocale Network Corporation