As summer heats up in July, email marketers face a challenge: keeping their messages visible and engaging. How can we ensure our emails maintain at least 10% of the attention they get in the colder months? The answer is simple: connect with your audience through engaging content.
The 4th of July is undoubtedly a great opportunity, with 87% of Americans planning to celebrate. But it’s not necessarily a good fit for every brand. With emails competing for attention amidst the noise of fireworks, BBQ chatter, and patriotic chants, they easily get lost in the shuffle.
But there are plenty of other holidays to celebrate, and you don’t have to rely on a single occasion. You can celebrate quirky events like National Eat Beans Day or focus on more meaningful observances like National Make A Difference to Children Month. You could even share how your company is spending this July and highlight your brand’s summer initiatives.
In this blog post, we’ll dive into fresh summer newsletter ideas that can help you keep your email marketing efforts on track during the dog days of summer. Let’s get started with company gig content!
Company Gigs for Your July Newsletter
July is the perfect time to share behind-the-scenes moments with your subscribers. Here are some ideas to give you a hint:
- Introduce your team. Share an article featuring your staff through regular Q&A sessions or in-depth interviews. This will help your subscribers get to know the people behind the brand;
- Share the fun. Don’t miss the opportunity to share photos from your company outing or barbecue. Your subscribers will appreciate the glimpse into your company culture;
- Give back. Highlight your company’s philanthropic efforts, whether it’s volunteering at local festivals, shelters, or projects. Encourage your subscribers to join in and make a difference;
- Celebrate your products. If your company’s offerings change with the seasons or holidays, create a blog post that showcases your limited-time products and services;
- Give a tour. Share a video update from the office, showcasing any new developments or initiatives.
No worries if showing off your company isn’t your cup of tea. There are plenty of July holidays you can celebrate together with your audience. That said, onto the next part!
July Newsletter Topics
We aren’t exaggerating when we say you can celebrate each day of July. At least twice. Just take a look at all the great occasions you can engage your customers in with fun content or exclusive discounts:
13 July Newsletter Ideas for Most Popular Holidays
Choosing from a long list of holidays for your email marketing content is just the first step. To truly engage your audience, simply adding a picture of someone eating a burger on National Junk Food Day or writing “Happy Independence Day!” on the 4th of July isn’t enough. You need a creative twist! Discover your inspiration here:
Independence Day
There’s little not to like about the 4th of July. For most, it’s a day off filled with celebrations, fireworks, family gatherings, patriotism, and BBQ. In short, it’s a goldmine of engaging content just waiting to be explored in your July newsletter!
Share festive recipes, include a patriotic playlist, a fun quiz about American history, or highlight special promotions. At least, that’s what jewelry brand Angara did. And most importantly – how the brand did it. It promoted its sale with a unique image – an American paper fan made of gems. Talk about a sparkling way to stand out!
No design skills? No problem! Choose a responsive Sender template, customize the text, and create a stunning newsletter in no time.
National Ice Cream Day
Mark your calendars for July 21st, National Ice Cream Day! For children and adults alike, this day is a highly anticipated event. Who can resist the allure of a cool, creamy treat on a sweltering summer day?
Whether you’re in the business of selling ice cream or just a passionate fan, there are plenty of ways to celebrate. You can share unique ice cream recipes, showcase your cone-adorned creations, or even share photos from a chilly ice cream eating contest.
And for businesses in the ice cream industry, this is a golden opportunity to get creative. Take a cue from Dairy Queen, which offered a special promotion to satisfy its customers’ sweet tooth cravings.
International Joke Day
Get ready to LOL on July 1st, International Joke Day! For those who live for a good chuckle, this day is a chance to celebrate the art of humor and share some laughs with subscribers. Consider sharing funny memes or videos or hosting a “joke of the day” contest where followers can submit their own jokes.
Dribbble went all in with puns. But not any kind of puns! As a platform for digital designers, it showcased the most punny designs made by artists. The subscribers were promised giggles, and the newsletter delivered them!
National Junk Food Day
There’s also a day when we can all give in to our cravings for chips, candy, burgers, pizza, and all those deliciously naughty snacks we love. It’s National Junk Food Day on July 21st!
You can get in on the fun by offering limited-edition junk food specials, hosting themed events, or even putting a healthier twist on classic snacks. You may also directly involve your subscribers by encouraging them to share nostalgic memories about their childhood favorites.
National Hot Dog Day
Just when you thought the cheat days were over after National Junk Food Day, new holidays popped up! Next is National Hot Dog Day, a celebration beyond eating a hot dog (although that’s a big part).
This festive day also features entertaining activities like wiener dog races, root beer chugging contests, and face painting. Plus, many National Hot Dog Day events raise money for charity, making it a guilt-free guilty pleasure.
This newsletter from Loft showcases how any brand can get in on the National Hot Dog Day action – even online retailers! With a creative idea and a catchy copy to match, you can make the most of this fun holiday. As Loft’s example proves, it can even be tied in with flash sales.
National Fried Chicken Day
National Fried Chicken Day is next in line to mark as your cheat day in the calendar, celebrated on July 6th. While it’s unclear how the day originated, one thing is sure – chicken fans from all over the country won’t want to miss it. In fact, so much so that there’s a similar holiday – National Chicken Wing Day just three weeks later, on July 29th.
Everything you do as a brand on such a day simply has to involve fried chicken, whether it’s lip-smacking recipes, golden, crispy offers, or — in KFC’s case — an easier way to get your fried chicken fix.
National French Fry Day
Do you want fries with that? How could anybody say no when July 12th is also National French Fries Day! Shoestring thin, thick-cut, waffle-style, or loaded with toppings have become popular all over the world, and today, a few classic dishes are impossible to imagine without them.
Knowing that people will be coming to feast on these golden treats for the occasion, Burger King made sure it’s its restaurants. The brand offered to upgrade any fries bought with loads of cheese, a.k.a. the only thing that can make an already delicious treat even better.
International Kissing Day
There’s another good reason why July is the hottest month… It’s International Kissing Day on the 6th! Give your newsletter a romantic makeover with a dash of sweetness and a pinch of playfulness on this day. It can be anything from scientific facts about why we kiss to juicy tips on how to smooch better.
Or… ways to do it better, like Bobbi Brown did. For the occasion, the brand promoted its lip makeup to prepare the lips for some action. While a sweet discount for the products would have made the subscribers really go “awww”, it’s still a nice hint of how to spend this love-filled day.
World Population Day
July 11th marks the World Population Day! This year, use your newsletter to celebrate the diversity and individuality of the 7.9 billion people who call our planet home. Share inspiring stories of people making a difference in their communities or even feature a “human of the month” section.
You may also explore the impacts population growth has on your industry or niche, including what opportunities and challenges arise from it. Use this information to spark thought-provoking conversations or promote initiatives or products that support sustainable development.
Nelson Mandela International Day
Nelson Mandela International Day is a golden opportunity to inspire your newsletter readers with the story of an extraordinary leader.
Celebrated annually on July 18th, this day commemorates Mandela’s birth and his unwavering commitment to freedom, equality, and justice. Encourage your readers to participate in the “Take Action, Inspire Change” campaign by performing 67 minutes of community service. This simple act not only honors Mandela’s 67 years of service but also promotes the spirit of unity and kindness.
National Moon Day
The immortal words, “That’s one small step for man, one giant leap for mankind,” uttered on July 20th, 1969, marked a monumental milestone in human history when Neil Armstrong and Buzz Aldrin became the first humans to set foot on the lunar surface.
Today, we celebrate that momentous occasion as Moon Day, a fantastic opportunity to inspire people with the wonders of space exploration and scientific discovery.
In honor of Moon Day, Strava motivated users to “reach the moon” by running the equivalent distance to Earth’s satellite. By educating users about the vast distance to the moon and suggesting they could cover it on foot, the app offered an honorary badge to reward this extraordinary achievement. That’s something to be all over the moon about!
National Postal Worker Day
“Neither rain, nor snow, nor heat, nor gloom of night” — the postal worker’s slogan symbolizes these unsung heroes’ dedication and tireless efforts. National Postal Worker Day, celebrated on July 24th, honors the men and women who ensure the smooth passage of letters and packages, keeping society connected and informed.
In your newsletter, invite readers to join this celebration by thanking a postal worker, learning about the history of the postal service, or simply reflecting on the unseen efforts that connect our world. Who knows, maybe you’ll inspire someone to thank their postal worker in person and make them feel valued.
National Tequila Day
There’s also a day for all tequila lovers, salt-rimmed glass aficionados, and lime wedge enthusiasts! July 24th is the day to celebrate the beloved agave-based spirit that has captured hearts and taste buds worldwide. That’s right, it’s National Tequila Day!
On this occasion, take a moment to appreciate the rich history and craftsmanship behind every bottle of tequila. One way is to tell your subscribers the stories behind this noble drink. Another? Invite to have a taste of it! At least, that’s what Touch of Modern did, encouraging the readers to explore the selection of the best tequilas they have. Simply to say salud!
6 July Newsletter Ideas for Month and Week-Long Events
There are also such momentous occasions in July that one day isn’t enough to commemorate them! If you’re looking for topics to cover a whole week or even month of your email marketing calendar, these holidays are worth a look:
National Watermelon Month
In the contest for the most summery fruit, watermelon would be the unbeatable champion. Rightfully, the most summery month of the year is also Watermelon Month! To commemorate this juicy, refreshing fruit, you can feature articles on the health benefits, share creative watermelon-based recipes, or highlight fun facts.
And if that doesn’t sound like a good fit with your brand, you can always incorporate watermelon-themed visuals. It’s even better if they’re animated! Look at Moo’s example with a fruity gif – it’s hard to take your eyes off, isn’t it?
National Picnic Month
Ah, July — the sun is high, the days are long, and the great outdoors beckons. What better way to embrace the joys of summer than by celebrating National Picnic Month? Encourage your readers to pack a basket with summery delights and inspire them to swap their dining table for a checkered blanket on the grass.
Or take an example from Material, which ingeniously showed how their kitchenware can be used in picnics. Not to mention how aesthetic the picnic pictures look, making the idea of eating in a park irresistible. Good thing there’s a whole month to do it!
National Grilling Month
When July rolls around, there’s an undeniable scent moving through neighborhoods — the aroma of sizzling meats and veggies on the grill. It’s National Grilling Month, and backyards across the land transform into culinary arenas. Encourage your readers to fire up their grills and embrace summertime cooking.
Share mouthwatering grilling recipes or include tips for mastering grilling techniques — or both! For instance, Huckberry’s prepared a huge list of 50 grill-related things to try this July. Whether the subscribers cook sausages each time or always try something new, the brand’s newsletter has a surprise for anyone.
Independent Retailer Month
July also marks Independent Retailer Month, a celebration of the local shop scene. This is the perfect time to highlight independent businesses’ unique treasures and personalized service.
Inspire your readers to support their local economy and discover hidden gems they won’t find anywhere else. Consider featuring interviews with local business owners, crafting walking tour guides of unique shops, or hosting a giveaway highlighting products from independent retailers in your area.
You may also highlight the importance of such stores by sharing factual information, as McCread’s did. The brand sent an infographic explaining why readers should think twice before stepping into a mall and choosing what independent businesses offer. Now, that’s a powerful message.
Clean Beaches Week
Clean Beaches Week isn’t just about picking up trash — it’s about fostering a community of care and responsibility toward our natural treasures.
By featuring this theme in your newsletter, you can inspire your readers to participate in local cleanup drives, educate themselves on sustainable beach practices, and perhaps even organize their own mini-cleanup events with friends and family.
While beach pollution should be taken seriously, it doesn’t mean that your Clean Beaches Week newsletter can’t be fun! The Urban You even thought about how to turn the cleanup engaging by making a bingo card out of it. By the time they shout “Bingo!” the readers will have already done a lot of good for our planet.
Capture the Sunset Week
As the summer sun reaches its peak, Capture the Sunset Week is the perfect excuse to pause, appreciate, and capture the breathtaking beauty of the golden hour.
Invite your readers to grab their cameras, phones, or whatever device they use to capture life’s moments, and share pictures on social media with your branded hashtag (for a chance to win prizes, of course!). You can also share tips on taking the perfect sunset photo or recommend the best sunset-viewing spots around the world.
Wrap Up
July’s heat brings a wealth of opportunities to spice up your newsletter content. From embracing quirky holidays to showcasing your company’s summer spirit, there’s a celebration for every brand to join.
By getting creative with observing these occasions, you can make your emails a delightful break in your subscribers’ day, ensuring your message stands out amidst the summer excitement.
Remember, it’s not just about marking a day on the calendar—it’s about connecting with your audience through shared experiences and fun. Whether it’s honoring National Ice Cream Day with a sweet deal or inspiring environmental stewardship during Clean Beaches Week, let your newsletter be a refreshing reminder of the joy in everyday moments.
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