To keep your brand on top of your audience’s minds, consistently engaging them with exciting content is essential. This is why you need digital marketing, specifically email marketing.
Why email marketing, exactly? In some way, it allows you to have a friendly chat with your audience. You stay relevant by sending the right message to the right people at the right time.
Now, the question is, what should that conversion be in April? As a month of spring, April brings a sense of freshness and joy. It’s your chance to pleasantly surprise your subscribers with colorful and relevant content that helps boost your brand’s recognition.
To reduce your hustle, we’ve compiled a list of fresh ideas to spark your April newsletters. We’ve even thrown in some fantastic examples and handy content-creation tips. So, let’s jump in and get those creative juices flowing!
April Holidays Calendar
Let us tell you one thing. April knows how to celebrate! From World Party Day to Mother’s Day and Stress Awareness Month, there’s an occasion fitting any business and eagerly waiting to be mentioned. Take a look for yourself:
9 April Newsletter Ideas
Well, okay, maybe you’re looking for something besides the big occasions like Mother’s Day or Earth Day. Yet, National Unicorn Day or National Blueberry Pie Day doesn’t really fit your business field. Kick back! As there are also excellent general April newsletter ideas you can use:
- Spring cleaning tips. Spring equals cleanliness! Share tips and tricks for decluttering and organizing one’s home;
- Gardening tips. It’s also the time of the first blooms. Offer gardening advice for planting flowers, vegetables, and herbs in spring;
- Spring fashion trends. Garderobe refresh is on! Showcase the latest spring fashion trends, including clothing, accessories, and makeup styles;
- Health and wellness. Let’s greet summer healthy! Offer tips on staying healthy and active as the weather gets warmer, with ideas for outdoor exercises and nutritious spring recipes;
- Tax season tips. Oh, the dreaded season… Offer advice on managing taxes, including tips for filing taxes, deductions, and ways to maximize refunds;
- Travel destinations. People start moving around! Recommend travel destinations for April, whether spring break getaways, outdoor adventures, or cultural experiences;
- Seasonal recipes. Let the spring be yum! Share delicious recipes using seasonal ingredients, such as asparagus, strawberries, and artichokes, to inspire your readers’ cooking adventures;
- Family activities. For the long-awaited fun! Suggest family-friendly activities and outings during the school spring break or weekends in April;
- Product of the month. Seasonal product alert? Highlight a particular product or service that is relevant for the season or has received positive reviews from your audience.
14 Must-Include April Newsletter Campaigns
14 might look like many observances to mention. But trust us when we say this is the smallest number we couldn’t miss mentioning. They’re simply all so great!
April Fool’s Day
April Fools is a day loaded with tricks, gags, and genial fun. Don’t be square; tap into its potential! Go modest with a joke inside the subject line, or go all in with the content! Just ensure you reveal your silly gag and enjoy a good laugh together instead of confusion.
Jonathan Adler’s newsletter is an excellent example of how it’s done:
World Health Day
World Health Day is organized by the World Health Organization (WHO), and it’s all about spreading the word on crucial health issues and making our world a healthier, happier place. Each year, it zooms in on a specific health topic to get everyone talking and taking action.
On this day, invite your subscribers to make the world healthier by drawing attention to important global health issues and ways to tackle them. If you want to go even further, celebrate together the “health heroes” – people whose efforts positively changed the field of wellness.
Ritual, a supplements brand, offered a way to a healthier lifestyle for both the subscriber and their friends and family – a vitamin bundle deal.
World Party Day
Yes, this day truly exists! But before you start making a party-goers list, know that partying can happen as you want! Let your subscribers know it by sharing a playlist of groovy tunes, refreshment recipes, or ideas on how to have fun with friends or on their own.
Whatever content you send, remember this – the main and only aim is to have a good time. And a good time we shall have!
Promising this idea, Recess suggested organizing a party with delicious mocktails:
National Beer Day
Of course, beer got its day! However, it invites national celebrations in pubs, breweries, and backyards rather than breaking a cold one alone.
Enjoying a beer while talking about beer seems obvious, but this is your chance to do much more. For example, you can invite your audience to chat over non-alcoholic brews, give beer-infused recipe ideas, share interviews with brewmasters, and so much more as long as it froths!
For example, Brooklyn BrewShop offered a discount for beer-making kits and mixes. Perfect deal for homemade beer enthusiasts!
Earth Day
Earth Day is dedicated to all of our home – the planet Earth – and focuses on how to heal it. On this day, sustainability is the secret password to all your content ideas. So, consider looking at this topic creatively.
You can talk about how your brand or employees fight climate change and invite your audience to do the same. Whether with actions or more conscious decisions.
Show a person’s impact on climate change and inspire ways to reset it. An open dialogue with your audience is also an option, motivating the partnership with local communities.
If you want more brand awareness, consider launching a more significant one-day project—for example, a tree-planting event.
Finally, you can remind your audience of the eco-conscious reasons why your products were created in the first place. Just like Google did:
Welcome Spring
Did you know that spring is Americans’ most favorite season? Evidently so, as it marks the end of the long, cold winter and promises a fresh start. For nature and ourselves.
In April, think about how to help your customers get the most out of spring, whether it’s cleaning tips for the home, styling inspiration, first outdoor activities ideas, or simply a shared appreciation of the awakening nature.
OLIPOP dug deeper and thought that good habits are needed for a fresh start in April. That’s why they’ve created a whole newsletter sharing insider tips:
Holidays
No doubt, popular holidays pose a great opportunity to connect with your customers. Yet, it does so for other brands, leaving your subscribers’ inboxes filled to the brim. The solution? Celebrate one of the more original holidays! Afterall, who could refuse a subject line inviting to bite on National Burrito Day?
As you saw from our holiday calendar, there are plenty of occasions to choose from. Just ensure you make it as fun and relevant as possible!
As their brand name suggests, Papaya is all about the pets. So, naturally, they celebrated the National Pet Day and launched a photo contest:
Your April’s newsletter plan is already full? Check out 10+ best holiday newsletter ideas to plan the festivities ahead.
Mother’s Day
We all know that being a mom is no walk in the park! With Mother’s Day coming up, folks are eager to find ways to make their moms feel extra special. Like any other celebration, businesses can get in by offering fantastic deals and gifts for online shoppers.
So, here’s the scoop: creating a Mother’s Day email campaign is the way to go. It’s not only a must for your online store to run smoothly but also a way to craft heartwarming Mother’s Day newsletters that’ll draw customers to your business.
Understanding this, they created a heartfelt newsletter dedicated to Mother’s Day where they not only share excellent gift ideas but also put moms on the pedestal:
Is Mother’s Day approaching way too fast while you still have so much on your marketing plate? Take the email designing process off the plate!
Sender has a rich library of premade templates, including for Mother’s Day. Choose it, customize it in an intuitive drag-and-drop builder, and voilà! The best thing? It’s totally free!
For more inspiration, take a look at these 7 Mother’s Day email template ideas + 15 subject lines to rock your Mother’s Day email campaign.
International Jazz Day
April is Jazz Appreciation Month (fondly known as JAM). This time is dedicated to recognizing and promoting jazz music’s cultural and historical significance. It aims to encourage people to appreciate and engage with this uniquely American art form through concerts, educational programs, and various events.
If you’re a jazz fan yourself, consider inviting your audience to upcoming jazz events and festivals, share your recommended jazz albums, or encourage them to try out this groovy genre.
Fender, for instance, shared a video of a Jazzmaster’s concert:
Share a Tip of the Month
Coming from the industry, your brand should have helpful information to share with your audience. Leverage this opportunity and create relevant and engaging content even better if it’s regular!
One of the easiest ways is the tip-of-the-month segment. What tip to share in April depends on your imagination. Everything goes as long as your subscribers find it helpful and related to your brand.
For example, hers, a brand specializing in women’s health products, shared how to greet the new season with healthy, shiny hair:
Gift Guides
Have you ever thought about why brands love gift guides so much? The short answer – they’re fantastic. The long one? They help you maximize your customer’s experience by offering gifting ideas they might not have thought about and, consequently, increasing your sales.
Sounds like something you could get used to? Don’t fret – you don’t need to stand by until Christmas to make a present guide. Actually, you can already make gift guides in April for any event: birthdays, anniversaries, Mother’s Day, graduation day, etc.
Suspecting that jogging intensifies when the weather gets warmer, Tracksmith created a guide with gift ideas for runners:
Case Studies & Testimonials
Testimonials and case studies serve as friendly endorsements for your business. When a visitor subscribes to your newsletter and hears about a real success story from one of your happy clients, it’s an encouraging nudge for them to become a customer too.
In fact, interesting stats on social proof tell us that 92% of people trust a recommendation from a friend, and 70% trust a recommendation from someone they haven’t met. So, sharing those stories of satisfied customers can really build trust and make your newsletter readers feel confident in your products or services!
Auro Bora uses their customers’ reviews to promote their best-selling drinks:
Easter Celebration Ideas
April also often hosts religious holidays like the Big Friday, Passover, and Easter. The latter has the biggest potential to connect with your subscribers, as 8 out of 10 Americans celebrate it.
Yet, rather than going into all that religious stuff and risking insulting someone, steer closer to the fun side of Easter with cute bunnies, colorful eggs, and lots of food followed by an egg hunt.
So, what content can you send on Easter? There are plenty of options:
- Make an Easter offer;
- Organize an Easter giveaway;
- Invite to look for an Easter egg in your email;
- Share Easter preparation tips and tricks;
- Inspire the long weekend getaways, etc.
Or do like Tattly and share eggcellent eggspiration!
Product of the Month
Did a specific product deserve a spotlight this month? It’s the perfect opportunity to engage in April newsletter content (that could also turn into a monthly series)!
In the newsletter, give the full spotlight to the product – slap a huge product image and concisely list all its features, but most importantly – benefits.
Take an example from Sips By that promoted a tea, especially for the season:
5 April Newsletter Design Tips & Best Practices
Now that the inspiration part is done and ideas realization is underway, let’s look at how to create an April newsletter your subscribers dig:
- Catch their eye with cool visuals. Make your newsletter pop with awesome images, graphics, and fun illustrations that match the April vibe;
- Go mobile-friendly. Your newsletter should look just as fab on phones and tablets, so make sure it’s mobile-friendly;
- Keep it short and sweet. Keep your newsletter short and snappy with bite-sized paragraphs, bullet points, and catchy headlines;
- Write shining subject lines. Use intrigue, humor, or a good question to grab their attention;
- Make those buttons pop. Give readers clear, easy-to-spot CTAs telling them precisely what to do next.
Conclusion
To sum up, April is the perfect time to connect with your audience through awesome newsletters. You can chat with your subscribers like friends and share cool content that matches the spring vibe. Whether it’s celebrating well-known holidays or unique occasions, there are tons of creative ideas to make your April newsletters pop.
Did this article light a fire in you and leave you hungry for more? Dive into these blog posts that might tickle your fancy:
- 10 Spring Newsletter Ideas + 30 Subject lines
- 14 Best Email Marketing Examples & Engaging Templates
- 13 Neat Email Blast Examples You Should Consider
About author
Rajesh Bhimani is the founder at Skynet Technologies, website design and development agency. He has 20 years of experience in technology and marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction.
