With the 4th of July celebrations just around the corner, businesses need to organize and tackle the best Independence Day campaigns.
This is an excellent opportunity to present some great deals, special offers and get those sales going. To be fully prepared, you need to plan your 4th of July email marketing: arrange the messages, pictures and create stunning emails that clearly stand out in the recipients’ inboxes.
Stick around and learn why your brand should send 4th of July email campaigns on America’s birthday. We’ll also give you some content ideas and template examples to boost your imagination and creativity so you can send your clients the best 4th of July emails!
4th of July Email Marketing
87% of consumers planned to celebrate Fourth of July in 2023. People spend time and money on food, picnics, fireworks, celebrations, and even purchase patriotic items during this time.
Most Americans spent the holiday at gatherings with family and friends. So it’s no surprise that most of their spending went to food, decorations, and alcohol.
Here are a few reasons why you should run a campaign for American Independence Day:
- Satisfy your customers. Treat the clients with offers they would be happy about. An Independence Day email shows appreciation and value towards the American soil;
- Increase sales and revenue. Customers are always willing to spend money during the 4th of July weekend to celebrate with friends and family;
- Extra clicks. Customers are smart and they’re fully aware that businesses announce offers during this time. So, you’ll enjoy extra clicks when you send July email campaigns;
- It’s easy to get involved. Share a July party menu or focus on topics such as patriotism, fireworks, summer, or BBQs—anything that gets your customers involved in the Independence Day celebrations.
Even if your products don’t fit the food-fun-family theme, you can still use the red, white, and blue color scheme and send simple Happy Fourth of July emails highlighting July holiday products.
Want your emails to look perfect and send them without a hassle in just a few clicks?
With Sender’s drag-and-drop email builder and responsive templates, you’ll craft a beautiful email and send it effortlessly within one dashboard in no time.
Optimizing the 4th of July Email Campaign
Holidays and celebrations are the perfect time to increase sales and revenue. People have free time for shopping and are searching for deals and discounts from businesses. This makes it the perfect time to plan a July campaign.
But how do you make it more effective and drive conversions?
Here are some tips to optimize your 4th of July email campaigns:
- Use eye-catching and patriotic design. Create email designs featuring red, white, and blue and other patriotic elements like stars and stripes;
- Segment your audience. Tailored messages increase the likelihood of engagement and conversions. Segment your email lists to target people who are most likely to convert with 4th of July offers, like past buyers;
- Create urgency with limited-time offers. Highlight exclusive deals that are only available around the 4th of July. Use words like “flash sale,” “this weekend only,” or “while supplies last.”
- Test your subject lines. Include elements of urgency or exclusivity and test multiple variations with different groups before sending it to your entire email list;
- Follow up post-holiday. Follow-up emails after the 4th of July can convert those who may have missed earlier emails. Send a last-chance offer that convinces them to buy at special prices.
Read more about holiday email marketing here.
10 Effective 4th of July Email Marketing Ideas
Planning a topical email campaign before a big holiday like American Independence Day is a great way to engage your subscribers and stay on their minds. If you’re confused about how to say Happy 4th of July to your customers, we’ve got you covered.
Here are some excellent 4th of July email examples to give you ideas on creative ways to say Happy 4th of July around the 4th of July weekend.
1. Happy Independence Day – 4th of July Email Greetings to Clients
Send warm wishes to your clients on this special day. The message will be appreciated and will showcase that you value your customers.
That’s exactly what Sunjoy Group did in the first part of their email. They greeted with heartfelt Fourth of July wishes before announcing their 4th of July sale.
What about their 4th of July email subject line? A concise Happy Birthday USA message to say it all:
Don’t Miss Our Independence Day Sale!
2. Independence Day – 4th of July Sales Email
Promotions are a big part of the 4th of July celebrations, so make sure to announce a Fourth of July sale for subscribers. Don’t forget – festive designs and colors should be included to attract attention.
Ghostbed did a great job here. Their email design used red, white, and blue to convey the patriotic spirit within milliseconds. Plus, the headline and header image show the enthusiasm for the awesome sales offer and the exclusive July deal.
Their email subject line also informs the reader that the July sale starts now and also paints a celebratory picture:
Cue the Fireworks…GhostBed On SALE!
3. Email for Independence Day Celebration
Engage your customers by giving them a reason to celebrate Independence Day. You can create an interactive quiz to celebrate freedom through a series of questions that increase their engagement with your brand.
This email by Road Scholar is a perfect example. It engages readers with a quiz to test their knowledge of American history.
Who could miss reading an email when the subject line is so intriguing:
Take our Fourth of July quiz: How well do you know American history?
4. Happy Independence Day – 4th of July Email to Employees
Showcase that you value your employees by sending them a Fourth of July email with a message to wish them a good time during the holiday. Email personalization for individual members would also be appreciated. For instance, Thanksgiving & Co. sent out a celebratory email with a subject directly addressed to each employee:
(name), we wish you an unforgettable Independence Day!
5. Independence Day Email to Staff, Team
If you have many staff members, you might not have time to send individual messages to everyone. Instead, a nicely crafted email greeting card would be a great gesture.
In another great example from Thanksgiving & Co., the email readers are met with an inspirational, patriotic quote by former president Ronald Reagan. The themed subject line is also thought-inducing:
Today we celebrate our precious freedom.
6. 4th of July Office Closed Email
Prepare an automatic reply or any other ‘away’ message to tell your customers you’re out of the office. Ensure them that their matter is important, and you’ll get back to them soon.
Fossil Farms instantly informs their customers with their clear email subject line:
We are celebrating Independence Day too!
7. 4th of July Message from Business
Who said your 4th of July messages should only be about wishing or announcing a special deal? You can also share ideas on how to celebrate the July weekend.
Here’s an email that Crayola shared with its subscribers before the 4th of July. It targets parents and children who’d love to spend quality time together on fun activities.
Plus, they’ve used a straightforward subject, showing that July email subject lines needn’t just be about wishes.
Craft @ Home: 4th of July Ideas
8. 4th of July Newsletter
Craft an Independence Day email newsletter by giving ideas on celebrating in style! Things to do, places to go, recipes, or anything else besides promotions and deals might be included.
What did LonoLife do for the occasion? They thought of sharing five original food recipes for family and friends gatherings in their 4th of July email template. Here’s what their email subject said:
5 Easy Recipes For 4th July Parties.
9. Independence Day Event Template
Another great way to stand out from the “4th of July sale” crowd is to offer experiences. We say go for it if you have time and space to organize an Independence Day-themed event!
Kampgrounds of America invited customers to celebrate the nation’s birthday outdoors and included tips on making this day even more special. The idea is wrapped up in a simple email subject line:
4th of July: Camping Edition
10. Giveaway / Free Shipping Email
Don’t worry if you’re out of original 4th of July Email campaign ideas. You can always consider offering your customers a giveaway or free shipping. After all, who can refuse that?
Favor delivery service took the free shipping offer to the next level by adding the FOMO (fear-of-missing-out) factor. We call their July email subject line ingenious, too:
FREE delivery on beer and wine is here! 🍺🍷🙌
Want a great way to remind your clients about free shipping? Use a website popup that matches your newsletter! Just select one of Sender’s responsive templates.
Content Ideas for the 4th of July Emails
If you’re unsure how to attract clients with your Fourth of July emails, don’t worry – we’ve got you covered! Below, you will find some great content ideas to use for your Independence Day campaign effectively!
- Buy one – get one free offer.
Who doesn’t like free stuff, right? Motivate your customers to purchase from you by giving them something in return to celebrate the 4th of July. You will receive attention if you intrigue subscribers by adding the offer in your 4th of July subject lines; - Run a giveaway.
Instead of rewarding all the customers by giving them a free product while buying another one, you can host a contest. Select a certain number of winners who will be entitled to a special prize to honor the Independence Day holiday. - Educate your clients.
Give them some guidance and information about Independence Day and why it is important (especially if some of your clients are foreigners). You can also provide details and ideas about places to visit or things to do during this holiday. - Provide the customers with patriotic products.
Patriotism is a big part of Independence Day, so use this in your email campaigns and offer a special edition of products that involve symbols, flags, or relevant colors to awaken every customer’s love for their country. - Offer a special deal.
Provide your customers with a discount they won’t deny. As many companies are providing deals to their clients, you need to play smart and ensure that your deal is worth taking. You might want to discount the services, products, tickets, memberships, or anything suitable for your brand. - Customer loyalty programs.
If you provide a referral program or there is an ability to collect bonus points, you should definitely treat your loyal clients by giving them special treatment. Besides, this is your chance to get more customers to become loyal, so giving them something in return for a referred friend who makes a purchase would be a great motivation.
If you’re looking for a powerful email marketing platform that equips you with a complete arsenal of features – consider trying out Sender.
Complete multipurpose platform with every necessary feature, including multichannel Email + SMS and automation capabilities. You will definitely find the most suitable designs to fit Independence Day.
Also read:
- 50+ Excellent 4th of July Business Messages to Clients
- 10 Best Newsletter Platforms for 2024
- 13 Hot 4th of July Marketing Ideas & Promotions to Boost Sales
Author Bio
Vesta Oldenburg is a content writer specializing in email marketing strategies. In her daily work, creativity intertwines with a strategic mindset to create content that captivates its readers.
