As Labor Day marks the end of the summer, this is the last chance for marketers to spark a little warmth and light before autumn begins.
The holiday weekend gives an opportunity for customers to do some shopping and for businesses to give some special offers and increase their sales. Labor Day seems to be one of the most significant single-day sales, as only in 2018 customers spent over $2 billion while shopping online on this day.
Is the Labor Day campaign an excellent addition to your marketing strategy? Yes, it is. Therefore, in this blog post, you’ll find Labor Day email campaign ideas and some great examples of emails you can get inspired from. Keep reading!
What is Labor Day?
In the late 19th century, Labor Day was created to honor American workers whose efforts kept the Economy strong and is still celebrated today. The celebration falls on the first Monday of September, resulting in a three-day weekend.
The Labor Day weekend coincides with two significant sale periods: when most retailers want to clear their stock for new seasonal products and the ‘Back to School’ season. For this reason, it’s one of the more significant sales periods of the year and understandably filled with Labor Day marketing campaigns.
Labor Day Campaigns: To Send or Not to Send?
Though Labor Day is a much lesser holiday than Christmas or Thanksgiving, 70% of Americans plan on celebrating it. In other words, they’re ready to spend some savings for Labor Day sales.
Curious how much? 40% are keen to spend up to $50, while 38% of US consumers have $50–100 in mind.
Embrace this opportunity and give your customers a nudge with an effective email marketing campaign. To see what one looks like, continue to read.
Labor Day Email Inspirations: Standout Campaigns
We’ve compiled a list of Labor Day emails to get some ideas. Let’s check them, shall we?
Labor Day Sale Email
Spread the word to your customers about your upcoming sale this Labor Day. If you inform your recipients before the date, they will be more ready and aware, so don’t wait until the last minute.
People like to take their time to review the deals coming from different businesses, so by sending your Labor Day sales email early; you have a better chance of being chosen. Remember, if you don’t do it, your competitors will.
Labor Day email subject line: Hurry… Our Labour Day Sale is on now!
Labor Day Newsletter
If you decide to send a Labor Day newsletter, you can do it even earlier than your sales email. You can use some of our tips for campaign creation, including things to do or places to go during Labor Day.
Besides, you can also use this opportunity to relate some of your product or service sales to inform people about your offers. After you send your newsletter, you can follow up with a few reminders of the upcoming promotion on this special holiday weekend.
Subject line: Shop your way on this Labor Day!
Also read: 80+ Happy Labor Day Email Subject Lines
End-of-Summer Emails
Marking the quickly approaching autumn, Labor Day is also when most Americans are squeezing the last of summer. Most’s long weekend is spent with family outdoors or traveling.
That’s your cue to offer customers products that bring more sun to their day. Tattly, for example, encourages to show off some naked skin decorated with summery designs:
Subject line: 25% Off for Labor Day Weekend
Happy Labor Day Email to Clients
Clients are the most significant part of your business. So, it’s only natural you send them Labor Day wishes and messages; appreciate them for being with you throughout this journey.
This email might help you strengthen the relationships with your customers and make you stand out from the competition. It might even change the perception of some of the recipients – as the email can create interest, they might start buying from you.
Subject line: No matter what kind of work you do, Labor Day is for you!
USA-Themed Labor Day Email
Labor Day is all about admirable America’s economy and the hardworking American people responsible for it. So why not incorporate this sentiment in your Labor Day email?
Use red, white, and blue colors in the design, or add a patriotic message to communicate to your customers that you’re proud to be one of the brands in this country.
Subject line: Work Hard, Save Harder! Labor Day Deal Inside
Change-of-Season Email
While some mourn summer ending, for others approaching autumn associates with excitement – going back to school, starting college, or embracing fall adventures.
Show how your brand can help customers impatiently waiting for the new season. For example, introduce a new collection with a topical mood.
Subject line: Ready to step into fall?
Closed for Labor Day Email
Inform your customers that you’ll be away during this Labor Day holiday weekend. Craft an email you can send before the day or as an automated message if someone contacts you while you’re gone.
Add details about when you will be back, and if there are emergencies, make sure you add information on how people can contact you or a designated person during that period. Show that you are trustworthy and reliable and that clients matter to you.
Subject line: Happy Labor Day! Thank you for contacting us
Labor Day Gratitude: Emails to Honor Your Valued Team
Labor Day is about appreciating all the hard work your team has done for you. Celebrate it by sending your employees a Labor Day email congratulating your employees and staff. We share some ideas to put in your team’s inboxes:
Labor Day Email to Employees
Send the wishes or personalize the message to each employee individually to show that you value their work. Make this Labor Day even more enjoyable by saying ‘Thank you’ and wishing your team a happy and restful holiday weekend.
Subject line: We’re very lucky to have you!
Labor Day Email to Staff
You may also address the whole team as one strong fist and show your gratitude for the work they’ve done together.
Subject line: It’s time to celebrate your work life!
Labor Day ‘Office Closed’ Email
Closing the office on Labor Day is a no-brainer. After all, is there anything more cruel than leaving one employee to care for things while the others are vacationing?
Make it official by sending your staff ‘office closed’ email. Make sure you’re clear on the free-from-work time and when it’s time to come back, but don’t forget to throw in a celebratory message too.
Subject line: Happy Labor Day! See you on Tuesday!
Labor Day Email Strategies
People will try to find the perfect item, thus, many businesses will try to promote themselves during this Labor Day. But don’t worry that you won’t stand out! We’ve got you covered and prepared top tips to ensure your campaigns are worth checking out.
Stick to ‘Summery’ Emails
As Labor Day marks the end of the summer, only a few people will be excited about getting into moody autumn.
With summer being the most exciting time of the year, warm weather, and holidays, keep the mood of your email fun, active, and engaging, and use colorful patterns to keep the customers reading your email.
To stick to the summer vibes, add some imagery or create a fitting color pallet to bring your clients the last few bits of sunshine.
Tell About Places to go during the Labor Day holiday weekend
This is the last chance to enjoy the summer, so everyone wants to make the most of it and spend quality time with friends and family.
If you don’t know what to add to your email newsletter or how to engage your readers, guide them on the activities to do and places to go during the Labor Day celebrations.
Patriotism at Its Best
Labor Day is a traditional American holiday. You might want to fit the theme and highlight patriotism in your Labor Day email.
Create email designs that feature traditional colors such as white, blue, and red. Also, add some images or emojis related to the country (flag, monuments, famous places, etc.). This will attract recipients’ attention as they know the email is designed explicitly for Labor Day.
Emphasize Back-to-School
The end of summer also means school is starting soon. Why don’t you use this opportunity and send a Labor Day-themed email with some great offers which contain school supplies, children’s clothing, or anything else needed for a successful school start? It will quickly grab the recipients’ attention and help you boost your sales during this holiday weekend.
Use Labor Day Email Templates
Ironically, the time before the Labor Day holiday is one of the busier times for marketers. Luckily, squeezing an email marketing campaign into your tight schedule can be much easier thanks to premade email templates.
All you need to do is to choose a template that answers your needs, craft a compelling copy with an irresistible offer, add captivating images, and sprinkle it all with your brand’s name and logo.
Here’s an example from Sender.
We offer a number of templates you can use to craft your Labor Day email in a quick and easy drag-and-drop builder.
Use Countdown Timer
Your subscribers WILL get Labor Day emails from other brands. So, how do you stand out with your sale? Use a little ruse like a countdown timer.
Showing time ticking before the offer ends creates an urgency that can turn into purchases. Not to mention that an interactive piece makes the email look more playful.
It’s best to leave a countdown timer for a reminder email, as using it for the sale announcement might be too strong of a hint.
Learn more how Sender can help with your powerful campaigns.
Making the Most of Labor Day Weekend
By now, you should feel ready and inspired to tackle your Labor Day email campaigns. Use this opportunity and increase your sales and revenue.
Design ‘Summery’ emails with back-to-school offers and places to visit during the holiday weekend, and don’t forget to show patriotism!
Send your sales emails early, create informative and festive newsletters, appreciate your staff and clients by sending them wishes, and don’t forget to inform your customers that you are closed for the holiday!
Author bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about starting, improving, and growing a business.
