Ladies and Gentlemen, you are the chosen ones who will dive into the fintech ocean.
Don’t know yet what fintech is? No problem! We present you with technology that helps automate and enhance the use and delivery of financial services. Fintech enables B2B banks, B2C businesses, customers, and companies to manage their financial lives, processes, and operations properly.
Yep, that much action. So as you can see, it’s an essential tool. Financial managers use algorithms and specialized software from computers and smartphones to empower this function.
The fintech newsletter strengthens these operations’ effectiveness by offering insight into the online world of payments, banking, and the financial service industry. It updates the world’s most prominent finance and banking brands.
Thereby, their most senior executives are notified of the current trends in the finance industry. This tactic enhances brands’ growth by using innovative technology.
This article discusses fintech newsletter examples from various brands and gives more insight into the fintech world. So, are you ready to dig in?
Top Fintech Newsletter Examples For Sweet Inspiration
Sending fintech newsletters is like putting an opportunity for engagement right on your audience’s platter. By allowing them access to much more information, they naturally become more interested in your products and brand.
Therefore, you should carefully choose what type of information you will use in a fintech newsletter. If you didn’t know, it could determine your success, so make it relatable and adjust it to your desired audience.
Needless to say, we can’t forget the star of the show – an email’s subject line. It must be enticing enough to capture their attention and get them to open the newsletter in the first place.
Prepare yourself with an overload of examples. But don’t worry, they are all worth checking out and valuable to be examined.
Tech in Asia Weekly Newsletter
Source: original Tech in Asia email
Firstly, this email’s open rate will be high. Why is that? Because the subject line instantly raises the readers’ interest in fee-free Robinhood account operations.
“Tech in Asia” is an Asian digital technology media company dealing with startup news. The brand breaks down the day’s top stories to enlighten and inform startup business owners on the industry’s development.
Presented fintech newsletter shares this news through big stories, trending news, and startup reviews. By producing these reports, “Tech in Asia” suggests an information-heavy method to investors searching for a better business communication strategy.
Ledger Nano X Newsletter
Source: original Ledger email
“Ledger’s” email uses a persuasive voice in its subject line. It’s simply just very catchy, yes. That’s why it can immediately attract the desired attention. Furthermore, most stakeholders will be interested in a new cryptocurrency in today’s world.
“Ledger” is a safe wallet for Bitcoin hardware. Really? Yes, it ensures that the cryptocurrency assets of its users are secure by providing a backup phrase. And it gives a sense of security, and everyone can agree that it’s essential.
Their weekly newsletter provides analytical data, informative content, and insights on the new crypto, Ethereum, and its market introduction. As you can see, they put effort into building an extensive set of relevant reports for their specific audience.
Naturally, their content helps the audience expand their expertise in using Bitcoin tech. Towards the end of the email, you can notice that the newsletter includes a CTA urging the investors to update their “Ledger” app. Sneaky but subtle promotion.
Techcrunch Daily Series Newsletter
Source: original Techcrunch email
This example covers “Techrunch’s” email newsletter. Its subject line makes a brief announcement, leaving the reader to crave more. They use a good tactic by uncovering little bits of information, but the exciting part smartly leaves for those who will open the email.
The online newspaper focuses on startups and high-tech businesses. “Techcrunch” invites the audience to register for an upcoming SaaS event. Attendees will learn essential aspects of developing and flourishing SaaS startups in the event.
The speakers of this event will include the industry’s leading names, tech companies, and startup business founders. They will share their experiences and lessons to help investors, developers, and startup owners working in similar niches.
Lastly, who would refuse to boost their businesses? “Techcrunch” promises – improvement guaranteed.
2C2P Welcome and Invitation Newsletter
Source: original 2C2P email
The following example is “2C2P”. It’s a leading payments platform provider. Primarily, it helps top enterprises worldwide to make and accept payments securely.
Let’s look at the subject line. In this one, “2C2P” friendly welcomes recipients and informs them about the upcoming webinar.
Their email newsletter starts by thanking new subscribers for signing up. Who doesn’t like flattering words right from the start? Moreover, in the introduction, “2C2P” also briefly describes their services and starts their newsletter in an uncomplicated manner.
The second part informs subscribers about an upcoming webinar and invites them to sign up. The webinar focuses on helping businesses to navigate the complexities of payments and boost their growth.
Lastly, before the CTA button, the newsletter gives the readers a reason to attend by briefing them on the topic of discussion and the main speaker. Great way to attract the public!
Navia Investment Newsletter
Source: original Navia email
This colorful newsletter announces excellent investment opportunities for private companies on the largest equity marketplace – “Crowdcube.” “Navia” creates a sense of urgency to encourage subscribers to hurry up and visit the website because the deal closes exceptionally soon!
The brand includes a standard CTA for all the ventures and, in addition, provides CTA for each of them. Furthermore, the brand offers all the necessary details for subscribers to make an informed investment decision.
Benzinga Fintech Discussion Newsletter
Source: original Benzinga email
Most people would like to increase their expertise in the desired industry, right? Good news, because “Benzinga’s” subject line promises this!
“Benzinga” is a steaming avenue for presenting necessary information and helping investors make the right decision. The brand invites its audience to attend an annual fintech discussion.
The email outlines the discussion topics; while reading it, you can immediately decide if this lands on your interest field. “Benzinga” throws a professional card and brags about the experts who will lead the discussion. It creates a sense of respect and trust for the audience.
Additionally, the recipients are offered free tickets and a limited-time offer to create urgency and encourage quick action. And free stuff always motivates people to act instinctively. The clear and outstanding CTAs were an excellent choice for “Benzinga.” It successfully provides quick links to acquire the ticket.
Andreessen Horowitz Informational Newsletter
Source: original Andreessen Horowitz email
The following example forces us to continue talks about masters and skilled professionals. And if you are like most people, you certainly trust the experts’ words.
The “Andreessen Horowitz Informational Newsletter” uses its subject line to pique the reader’s interest by letting them know that they can find opinions written by people who have achieved a significant amount of success right here.
The brand’s newsletter focuses on helping its audience get diverse views of specific areas of expertise. It uses twenty-one experts to address research, academics, and science niches. Twenty-one! Clearly, an information-heavy piece.
And although most people are interested in many of these subjects, they face an expertise crisis when looking for information they need. Expertise crisis refers to the severe problems facing the practical know-how obtained through practice and experienced by individuals. Looking through these lenses, this example lacks relatability.
Also read: 115+ Catchy Email Subject Lines Examples (Sales, Events)
Adeva Weekly Digest Newsletter
Source: original Adeva email
“Adeva’s” email has a direct subject line that prepares the recipient for the weekly informative document.
The brand sends this newsletter to its subscribers (tech professionals) for informational purposes. It gathers essential topics which are relevant to the group. The email includes links to tutorials, experiences, trends, guides, and inspirations.
In that way, subscribers can click on the technical write-up(s) of their choice. Even though they’re reaching a particular audience, links to various and different articles can attract contrasting peoples’ from many fields of interest.
If you have already hopped on their platform, prepare yourself for accessing diverse content and boosting your expertise from various technical writers. Furthermore, if you wish to join the team of writers, you can do so through the provided CTA!
Edx (Global) Educational Newsletter
Source: original Edx (Global) email
Welcome to “EdX” – a massive open online course (MOOC) provider in America, under Harvard Business School and MIT. It offers highly engaging and unique learning content to working and aspiring experts.
The online course provider uses a direct subject line in this newsletter. So right away, you are aware of what to expect in the email. And guess what? It’s 15 online courses!
The subject, aka the superstar here, has a harsh-ish tone that makes you take an instant action and open the email.
However, everyone can agree that learning is challenging, and a little push never hurts anybody. They succeeded in that, and the audience can explore the diverse topics selected “just for you.” The diverse range of options allows the reader to choose courses that interest them and fall under their area of expertise.
Even better is that registering for a course is not challenging at all! Each category in the newsletter includes a call to action that redirects the audience to the enrolling page.
Also read:
Tmob Mobile Technology Newsletter
Source: original Tmob email
As you can see, “Tmob” uses the problem-solution approach to create an enticing subject line that attracts the audience’s attention.
The mobile technology-driven business management partner, “Tmob,” provides services and rising products to meet business needs. The brand helps subscribers address their digitalized customers’ needs by creating new experiences.
Their newsletter provides you with informative blogs that boost your knowledge in the digital transformation of financial services. The blogs focus on the banking industry, giving you insight into emerging technology trends and the future of this sector.
The revenue-first approach is a method where businesses will deduct the profit from the sales and use the remaining amount on the company’s expenses. These question-like subject lines can increase the email’s open rate as everyone wants to lead in their industry. In this case, they lead in the “profit first” expertise.
Send Fintech Newsletters to Improve Your Financial Management
Fintech is critical in the use and delivery of financial services. So don’t try to escape it but embrace it. With this new technology, the size of a business doesn’t matter. Instead, the matter becomes how responsive it is! A company that quickly responds to the ever-changing customers’ needs rules the world.
As you can see, fintech enables financial institutions to meet their needs much cheaper than traditional financial providers.
Therefore, endeavor to send fintech newsletters that offer a solution to your audience’s financial problems to stand out in the Fintech world!
Use our free newsletter templates to create stunning newsletters. You will be able to customize all aspects of the template to suit your unique needs, and with the power of multichannel marketing, leave no stone unturned!
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