Running an ecommerce store on Shopify? You’re in the right place.
Shopify is a go-to platform for many online stores, with over 13 million ecommerce stores in the United States using the platform.
But to reach more customers, increase sales, and build a loyal following, you need various marketing apps to help you grow your Shopify store.
Think of these apps as your virtual marketing team that works around the clock to make your store shine. They cover all the bases, from email marketing automation to influencer collaborations, upselling, and more.
But with so many apps to choose from, where do you start?
We’ve researched the best marketing tools from the Shopify app store that can take your business to the next level.
Best Marketing Apps for Shopify — Full Overview
The best marketing apps will help you run various aspects of your business so you can get new customers, increase sales, and build brand awareness.
With that in mind, here are the eight Shopify plugins we’ll cover:
- Sender to automate your email and SMS marketing campaigns;
- UpPromote for affiliate programs;
- Booster SEO to enhance your store’s search engine visibility;
- BLOOP for referral marketing so you can turn existing customers into brand advocates;
- Outfy to automate your social media content;
- ReConvert to optimize your post-purchase journey with upselling and cross-selling;
- Vitals for content marketing;
- Afluencer to connect you with influencers and creators to boost your brand’s reach;
- Mailmodo to gamify your email campaigns with the help of AI;
- DataFeedWatch for optimizing product feeds;
- Tagshop for shoppable Instagram and UGC management.
Let’s look at each app in detail:
1. Sender – Email Marketing App and SMS Platform
Sender is a powerful email and SMS marketing tool for ecommerce stores and small businesses. The platform focuses on simplicity and affordability, offering a comprehensive suite of tools to drive more engagement and sales for your business.
Sender has an intuitive drag-and-drop design builder with premade email templates to help you create high-converting email newsletters and popups (like spin-to-win).
Automation is at the core of this software. It allows you to automate everything from welcome emails to abandoned cart recovery emails and SMS notifications. And with segmentation and personalization, you can ensure your messages reach the right audience at the appropriate time to boost engagement and conversions.
Sender Key Features
- Intuitive drag-and-drop email builder and library of premade templates;
- Advanced segmentation and personalization;
- High-converting popups and forms;
- Real-time analytics and reports with newsletter heatmap;
- Automated email and SMS workflows.
Sender Pricing
Free Forever Plan: $0/month for up to 15,000 emails monthly and 2,500 subscribers;
Standard: Starts at $8/month;
Professional: Starts at $29/month;
Enterprise: Custom price.
2. UpPromote – Affiliate Program App
UpPromote is one of the best affiliate marketing tools for online store owners who want to boost their business revenue. It offers real-time tracking and robust affiliate management features to grow your Shopify store through meaningful affiliate relationships.
With over 35,000 users and 724,000 affiliates on board, the app is a trusted solution for many ecommerce businesses.
With UpPromote, you can grow your affiliate team with attractive offers such as giveaways and contests and empower affiliates with customized resources to boost sales. The platform also integrates with other services so you can expand your marketing campaigns.
UpPromote Key Features
- Real-time tracking system;
- Powerful integration with other services;
- Customization options for affiliate registration page, account, and email templates;
- Analytical tools to track your team’s overall clicks, orders, and sales.
UpPromote Pricing
Free plan: $0/month;
Growth: $29.99/month;
Professional: $89.99/month;
Enterprise: $199.99/month.
3. Booster SEO – SEO App
Booster SEO is a search engine optimization (SEO) app designed exclusively for Shopify stores. Since its launch in 2016, it has become a go-to solution for over a million ecommerce stores that want to automate their technical SEO processes.
The app offers automated best practices for ecommerce SEO to ensure your Shopify store always stays on top of Google’s ever-changing standards. With AI-powered updates, Booster SEO handles everything from meta descriptions to ALT tags.
In addition, the software has features like bulk image compression to improve page load speed. You can also use it to monitor and redirect broken links automatically.
Booster SEO Key Features
- Automated best practices for ecommerce SEO;
- AI-powered SEO updates;
- Bulk image compression to improve page load speed;
- 24/7 live chat support.
Booster SEO Pricing
Basic: $39/month;
Standard: $69/month;
Premium: $249/month.
4. BLOOP – Referral App
BLOOP is an advanced referral app that Shopify stores can use to boost sales and customer engagement. With a focus on creating powerful referral loops, the platform helps you benefit from word-of-mouth marketing.
The app has well-designed templates and user-friendly referral features that allow you to launch a referral program hassle-free. Loyal customers can share your brand on multiple channels and receive gifts and discounts for referring friends. This creates a continuous cycle of product promotion and brand advocacy, eventually boosting your sales.
BLOOP’s smart tracking and analysis of referral programs give you insights into your campaign so you can maximize performance.
BLOOP Key Features
- Well-designed templates and user-friendly referral features;
- Multi-channel sharing to boost sales and minimize customer acquisition costs;
- Smart tracking and analysis for optimized performance.
BLOOP Pricing
Free Forever plan: $0/month;
Basic: $20/month.
5. Outfy – Social Media Automation App
Outfy is a social media app designed to enhance the online presence of your Shopify store. The platform automates your social media management tasks by letting you create and post engaging content across various social platforms simultaneously.
With the app, you can design videos, collages, and animated GIFs to make your products come alive. You can then schedule the posts to go live on social platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube, saving your time and effort.
Outfy’s seamless integration with Shopify ensures your products are constantly updated on social media profiles. And with over 60,000 happy sellers and 200,000 social networks connected, Outfy is a trusted tool for many Shopify stores.
Outfy Key Features
- Automated creation and posting of engaging social media content;
- Multi-platform support to promote products on Facebook, Instagram, Twitter, Pinterest, and YouTube;
- Customized and themed templates.
Outfy Pricing
Free Forever plan: $0/month;
Starter: $15/month;
Pro: $30/month;
Ultimate: $52.50/month;
Enterprise: $90/month.
6. ReConvert – Upselling and Cross-Selling App
ReConvert is a powerful upselling and cross-selling app that helps Shopify stores enhance their post-purchase journey. The platform optimizes your checkout process and adds one-click upsells, and thank-you page offers to help you sell more.
The one-click upsells feature allows customers to add more items to their orders without re-entering payment details. This friction-free approach leads to higher conversions and repeat purchases.
ReConvert also lets you customize your thank you page with personalized discounts, cross-sells, popups, custom videos, surveys, and more. That way, you can grow your revenue and boost customer retention.
ReConvert Key Features
- One-click upsells for a friction-free buying process;
- Seamless integration with your current marketing stack like Shopify and Google Shopping;
- Customizable thank you page with personalized cross-sells, popups, and more;
- Full reporting and analytics to track performance and optimize strategies.
ReConvert Pricing
Free Trial: 30-day free trial;
Paid plans: Starts at $4.99 + 0.75% of upsell revenue for 49 orders/month.
Also read: Top 6 Customer Retention Software Platforms
7. Vitals – Content Marketing App
Vitals refers to itself as the “Swiss army knife of Shopify marketing.” It’s easy to see why, as it offers over 40 seamlessly integrated apps to boost growth, profits, and conversions without slowing down your Shopify store.
The app has many features that improve the customer experience and boost revenue. It covers every aspect of content marketing — from building trust and credibility through genuine reviews to enhancing the user experience with visitor replays and instant searches.
The platform also helps you reduce cart abandonment, increase average order value, and boost conversion rates with personalized suggestions.
Vitals is ideal for craftsmen, retailers, drop-shippers, and ecommerce agencies. Its user-friendly interface and 24/7 real-time support give Shopify merchants a seamless experience that boosts customer satisfaction.
Vitals Key Features
- Over 40 integrated apps to grow your Shopify store and increase profits;
- Tools to build trust and credibility — product photo and video reviews, trust badges, and recent sales notifications.
- Features to enhance user experience — visitor replays, instant search, and all-in-one chat;
- Strategies to increase average order value with volume discounts, product bundles, and pre-orders.
Vitals Pricing
Hobby: $29.99/month;
Business: $49.99/month;
Pro: $89.99/month;
Plus: $299.99/month.
8. Afluencer – Influencer Marketing App
The final app on our list is Afluencer. It’s a leading influencer marketing app that connects Shopify brands with influencers and creators.
The platform helps you post a “Collab” (campaign) to meet influencers who match your desired criteria. You can then review their content and engagement metrics and reach out directly through the app.
Launched in January 2021, Afluencer has quickly become a favorite among Shopify merchants. Users love the app’s ease of use, quick engagement with relevant influencers, and a supportive team that makes collaboration easy.
Afluencer Key Features
- Easy collaboration with influencers and creators to promote products on platforms like Instagram, TikTok, and YouTube;
- Post your “Collab” to meet influencers who match your criteria;
- Direct marketing and messaging feature to coordinate collaborations with selected influencers.
Afluencer Pricing
VIP: $49/month;
Concierge: $99/month;
Boss: $199/month.
9. Mailmodo – Shopify Email Marketing Software
Enhance your Shopify email marketing strategy with Mailmodo, a tool designed to optimize ecommerce campaigns. Integrated seamlessly with Shopify, Mailmodo offers a range of features to streamline your email marketing efforts. From customizable email templates to pre-built sequences tailored for ecommerce, Mailmodo provides automation capabilities to simplify the process of creating and launching engaging campaigns aimed at driving conversions.
By integrating effortlessly with Shopify, Mailmodo allows businesses to promptly send triggered emails such as cart abandonment reminders and transactional messages, ensuring timely and relevant communication with their audience. With Mailmodo, achieving success in ecommerce through strategic email marketing has never been more accessible.
Mailmodo Key Features
- Interactive emails;
- Seamless Shopify integration;
- Advance email automation;
- A/B testing;
- Triggered campaigns.
Mailmodo Pricing
Free Trial: 21-day free trial is available;
Lite: $39/month;
Pro: $79/month;
Max: $159/month.
10. DataFeedWatch – Product Feed Optimization App
Enhance your ecommerce presence effortlessly with DataFeedWatch. Trusted by over 17,000 brands worldwide and 7,500 Shopify stores, DataFeedWatch will help you configure and optimize all your product feeds seamlessly.
With DataFeedWatch, you can optimize product listings on ecommerce platforms like Amazon and eBay, as well as create effective text ads based on product feeds.
The platform also provides support for integration with various advertising channels and online marketplaces, along with comprehensive campaign reporting and analysis. This allows users to optimize their marketing efforts and maximize sales results for their online stores.
DataFeedWatch Key Features
- Product mapping;
- Include & exclude products;
- Feed review report.
DataFeedWatch Pricing
Free trial: 15-day free trial;
Shop: €54/monthly;
Merchant: €74/monthly;
Agency: €219/monthly;
Enterprise: €559/monthly.
11. Taghsop – Shoppable Instagram and UGC
Tagshop is a platform designed to help online stores, and brands leverage the power of social media for sales. It focuses on turning user-generated content (UGC), like photos and videos from real customers, into opportunities to sell products directly.
Tagshop allows businesses to tag products in UGC, publish shoppable galleries across their website, and email marketing and social media profiles like Instagram and TikTok.
This way, customers can see how real people use the products and easily purchase them with a click. Tagshop also helps manage influencer partnerships and UGC rights, making social commerce a more manageable strategy.
Tagshop Key Features
- Shoppable Content Creation:
- Bring UGC & social content to the online store;
- Run email campaigns;
- User-Generated Content (UGC) Management:
- Showcase visual reviews, photos & videos;
- Collect reviews directly from customers with SnapUp;
- Get legal creator rights to repurpose the content on your highest selling points.
Tagshop Pricing
Essential: $19/month;
Scale: $99/month.
Start Using the Best Marketing Apps for Shopify
Compared to other ecommerce platforms, Shopify offers the best apps and extensions. As a result, running a Shopify store can be exciting, but it can also be challenging if you don’t have the right tools.
On top of an effective marketing strategy, you need the best Shopify apps for marketing to handle different aspects of your business.
The good news is that we’ve covered all the essential tools you can use to take your store to the next level. From automating your email campaigns with Sender to connecting with influencers through Afluencer, these apps will make your life easier and your business more successful.
But wait, there’s more! Here are other articles about the greatest Shopify apps:
- 8 Best Email Marketing Apps for Shopify in 2023
- 10 Best Shopify Apps in 2023 (Free & Paid)
- Best Marketing Tools for Your Shopify Store
- 13 Pros and Cons of Using Shopify (2024 Review)
Author bio
Billy Njogu is a content writer focused on helping B2B tech companies engage their audience by delivering content that solves their problems. His drive for excellence makes him exceed expectations to ensure his clients’ success. In his free time, you’ll find Billy reading about investing and real estate.
