The Easter holiday is too big to ignore for a business. Even if you aren’t keen on planning an Easter marketing campaign this year, you should at least explore these ‘eggcellent’ marketing and Easter promotion ideas.
The National Retail Federation (NRF) predicted that 81% of Americans will celebrate Easter in 2023 and spend $24 billion. That’s a lot of cash to leave on the table.
Easter holidays are great opportunities to connect with your customers and generate more sales for your business. If you haven’t started planning your Easter email advertising campaigns, now’s the time.
To help you get started, we’ve put together some of the best Easter marketing ideas for your business. So, let’s dive in! Starting with more good reasons to do Easter marketing!
Importance of Easter Marketing
Did you know that over 8 out of 10 Americans eagerly celebrate Easter and are willing to spend an average of $192 on the festivities? But the allure of Easter marketing goes even further. Surprisingly, more than half (54%) of those who don’t typically celebrate the holiday still plan to take advantage of Easter-related bargains, with anticipated spending of $23.41 per person, primarily on candy and food.
So, what are these Easter celebrants spending their money on? Unsurprisingly, candy (90%) takes the top spot, closely followed by food (89%). A significant number (65%) also plan to purchase gifts, and roughly half (53%) want to buy new clothing. Additionally, decorations are on the shopping list for half (50%) of Easter celebrants.
These compelling statistics provide a solid reason to dive into the Easter marketing game. After all, why shouldn’t your product be considered the perfect Easter gift?
Easter Marketing & Promotion Channel Ideas
There are a million ways to promote your business during Easter. But instead of falling into the temptation to do everything, you need to pick the things that work the best for you. There are quite a few marketing channels. A good practice is to check which channels offer the maximum engagement before creating any Easter marketing campaigns.
You can make your choice easy by looking at the analytics about the returns on investment (ROI) or analyzing conversion numbers.
Here’s a hack to improve your Easter campaign results — instead of choosing just one channel for promotions, try going omnichannel this time. Multichannel marketing is an excellent way to get the most out of Easter promotion campaigns. You get to attract a more diverse audience and register higher ROIs. Here are six promotion channels you can explore for Easter marketing this year:
- Email marketing
- Text messaging
- Social media platforms
- Influencer marketing
- Blog articles
- Pay-Per-Click (PPC) ads
Let’s look at each one in detail:
Easter Email Marketing Campaign
Easter is the perfect time to reach subscribers with colorful and festive emails. After all, springtime is all about rejuvenation and colors. You can plan colorful emails nudging your audience to check out your new collection or website or wish them good health. Also, don’t forget to use happy easter images to create a sense of celebration in your email marketing campaigns.
You can easily do that with an easy-to-use tool like Sender. Sender makes it easy to run omnichannel campaigns across email and SMS that help you create visually stunning and tempting campaigns to delight your audience.
Send aesthetic newsletters this Easter without spending a whole day creating designs. It’s easy with Sender’s drag-and-drop email builder and free premade templates!
Try the Free Forever plan to send up to 15,000 emails to 2,500 contacts monthly!
Need the inspiration to create your own email campaign? Here are three email examples to help you develop brilliant Easter advertising ideas this holiday season:
Madame Madeline
Madame Madeline is an eyelash brand known for its peppy styles and creatives. It uses email marketing to promote its Easter special flash sale. The brand used an ‘Eastery’ coupon code and an effective subject line. Have a look:
Subject line: Hop over to our Easter FLASH SALE!
They used GIFs in their Easter email template to reflect the holiday spirit with joyful colors and a peppy vibe. The animated CTAs work well to grab the reader’s attention. Plus, the visual cues and a prominent discount code work well. The eggs and Easter bunny illustrations are also eye-catching design elements.
Key Takeaways
- Keep the subject line simple and straight to the point;
- Add an Easter-themed discount code and promo offer;
- Add Easter-related design elements to your email design.
Rifle Paper
Rifle Paper specializes in the gifting segment and creates thoughtful greeting cards. Naturally, the holiday is the perfect time to reach out and nurture their audience. Here’s an Easter email example from them:
Subject line: Eggcellent Greetings & Gifts for Easter
The Easter egg at the front and center works wonders to catch attention. Plus, flowers to reference the beginning of Spring with a CTA to “Shop Easter” and a 10% off Easter offer are equally effective. This example is a good starting point if you want to send a standard Easter email.
Key Takeaways
- Keep your design simple and minimalistic;
- Add an element of urgency (last date or limited period offers);
- Add flowers to create a ‘spring effect’ or add Easter eggs for a festive vibe.
PSD2HTML
Easter is not just for traditional retailers or ecommerce brands. One can even plan a campaign as a service business or a digital product company, just like PSD2HTML did. They launched a special egg-hunt theme email campaign for Easter. Have a look:
Subject line: Join the special Easter discount hunt at PSD2HTML.com!
The neat and beautiful email with a clear offer — get up to $200 off when you find an easter egg on the website- is remarkable. After reading the email, many would flock to the website by clicking the eye-catching CTA with a ‘Go Hunting’ copy.
Key Takeaways
- Make your offer worth their time;
- Create prominent CTA buttons with contextual copy;
- Add a last date to create a sense of urgency.
Easter Text Messaging Campaigns
The Easter holiday is a superb opportunity to engage your subscribers with contextual SMS and text messages. Send Easter promotions directly to their phones and get great engagement!
SMS notifications are known to register high open rates and engagement. In fact, 90% of consumers open a text message within 3 minutes of receiving it — all the more reasons to plan an Easter text message campaign this year.
Start with a catchy Easter SMS and an SMS campaign-sending tool. Set up your campaign using a tool like Sender, and you’re ready.
Try Sender and enjoy a hustle-free experience while creating effective SMS campaigns. With Sender it will be as easy as shelling peas!
Need ideas for creating the perfect Easter message for your audience? Check out our blog on Easter messages with 40+ templates and ready-to-use SMSs for all types of businesses.
Social Media Campaign Ideas
You can’t ignore social media for any brand promotion, let alone Easter. Brands and businesses wait for the holiday season to run thematic contests, giveaways, and campaigns to increase their engagement.
Take Deliveroo, for example. The UK-based online food delivery business announced the availability of Easter chocolate Dragon eggs for delivery around Easter in 2019. This was to celebrate the Game of Thrones finale during the time and, obviously, Easter.
Naturally, the Easter campaign became a hit, with top publications featuring the novelty of the idea. Social media users, too, flocked to the app to book their ‘special edition’ eggs.
You can also try starting an Easter campaign early on to create excitement about the holiday. Add some Easter touches to your profile pictures, cover photos, and social media posts, then schedule your campaigns in advance. Most people also like a fun Easter egg hunt.
You can organize a virtual egg hunt and announce it via Facebook, Twitter, TikTok, Instagram, or Snapchat. Or, run a contest by posting an image or video and asking your followers to look for hidden eggs. Just make sure to provide some exciting prizes for the winners.
Influencer Marketing Campaign Ideas
Influencer marketing is one of the best digital marketing strategies at the moment. Social media influencers have a large fan base and can drive lots of traffic, engagement, and enthusiasm your way.
You can collaborate with influencers to launch creative Easter marketing campaigns such as Easter giveaways, limited-time offers, and festive sales. Since influencer recommendations carry more weight than branded content, giving it a shot during a holiday like Easter makes more sense.
Give influencers complete freedom to create a campaign in their unique style and see the magic unfolding as their audience will flock to your socials or website to check you out.
Or simply have fun using your product and services like Deliveroo did on TikTok:
PPC Advertising Ideas
Pay-per-click ads on Google Search, YouTube, and elsewhere can be a great idea to bump up your traffic around Easter. Many people spend time browsing the internet, and PPC brings you in front of their eyes.
Adjusting your PPC spending can make a big difference in your Easter campaign’s success. Here’s how to get started with an Easter PPC campaign:
- Find a list of Easter marketing ideas and keywords in your niche before the Easter season starts;
- Create an Easter offer with a landing page;
- Write your Easter PPC script and start increasing your budget gradually.
For example, a popular candy-maker Cadbury targeted the keyword ‘Easter chocolate gift ideas’.
And clicking on the link brought the site visitors straight to a dedicated landing page.
You can also determine the PPC or content ideas that will yield the best results for your campaign by doing A/B tests between ads. The keywords that perform the best will help you pick the best promotion ideas. For example, if keywords around the Easter egg hunt work well instead of the Easter sale, you can plan content and campaigns accordingly.
Easter Promotion Ideas
A million brands are fighting for attention during holidays like Easter. So, a great Easter marketing idea is as important as picking the right channel. If you’re still contemplating which ideas will work well, we’ve brainstormed a list of Easter campaign ideas you can use this Easter. Here we go:
Use an Easter Countdown
Writing a single-day offer only surely makes the idea “I have to buy something!” run through the head. But do you know what causes that idea to stick and encourages to act? Seeing the time to hop on the sale running out.
Yes, we’re talking about the powerful countdown timers, the masters of creating urgency. Seeing one calls out Fear of Missing Out (FOMO) that your customers can’t resist. Perfect if you’re having an Easter sale, a limited-time offer, or a special event.
The beauty of countdown timers lies in their versatility. You can seamlessly integrate them into your emails and landing pages, instantly injecting dynamic energy into your visuals. Harness the power of countdown timers to supercharge your sales and engage your audience effectively.
Add a countdown timer to your email with just a few clicks! With Sender’s drag-and-drop email builder it’s super easy to do:
Announce Easter Social Media Challenges
Social media challenges climbed to the top of popularity several years ago and never got down. During the coronavirus pandemic, it helped people fight boredom and connect again, while today, it has become an alluring way to show one’s ingenuity and possibly win valuable prizes.
It provides businesses a fantastic opportunity to generate genuine content, engage users, and attract customers. Just what you need around Easter.
What kind of Easter social media challenge should you launch? There is plenty to choose from:
- Hashtag challenges. These are all about using a unique Easter hashtag to share your take on a fun theme or challenge;
- Food challenges. These challenges are mouthwatering, whether trying out new recipes or taking on food-related dares;
- Beauty challenges. Collaborate with beauty lovers to share their tips, tricks, and product reviews for Easter;
- Charity challenges. These challenges are fun and help raise awareness and support for great causes;
- Art challenges. If your followers are into art, some challenges will inspire their creativity during Easter;
- DIY and craft challenges. Invite them to get crafty and show off their DIY skills in making Easter decorations;
- Pet challenges. Encourage your followers to share adorable moments with furry, bunnified friends.
Launch Easter Flash Sales
We believe flash sales are a fantastic strategy for Easter. Wondering why? Imagine this scenario: your customers have just finished their Easter brunch, found all the hidden eggs, and now they’re relaxing on the couch, scrolling through their phones. And that’s precisely where your exciting flash sale promotions come into play. The “limited-time” label adds urgency, making it almost impossible for your customers to resist checking them out (and possibly making a purchase). It’s a winning move for your Easter marketing!
Loft found Easter to be an excellent opportunity to launch their flash sale. While their message is straightforward, they still couldn’t resist adding a punny copy and an image. Also, pay attention to the CTA – it’s compelling even without an actionable verb.
Host an Online Easter Egg Hunt
Easter is a good opportunity to give your customers and prospects a reason to remember you. Plan a fun Easter egg hunt on your website to make the most of it. Create a separate web page or app inviting your subscribers to the hunt.
A site-wide Easter egg hunt is a typical Easter marketing strategy where customers who find Easter eggs receive special offers. One such example from PSD2HTML was shared above in Easter email marketing ideas.
While this requires more work on the customers’ part, it encourages them to explore your website and discover products or services they needed to be made aware of. As a result, a virtual Easter egg hunt is an excellent way to increase the number of people visiting your website and learning more about what you offer.
You can also launch a contest and invite people to complete a task to win the egg. It could be an online video, a quiz, a drawing, etc., and offer a prize to a winner. Giveaways and online egg hunts are among the highest-converting Easter marketing ideas.
In 2020, during the COVID-19 pandemic, Milka went all in with a virtual Easter egg hunt and offered it where they knew they’d find their fans – in the popular online game Fortnite. Let the case video speak about the stunning results:
Offering referral discounts is a great way to encourage new customers and increase sales. It increases your customer loyalty and drives a new audience to your store.
As holidays are about sharing and caring, you can run a special Easter referral promotion asking your audience to recommend you to their friends and family. You can send a simple Easter newsletter announcing referral discounts or get more creative.
For example, you can ask your customers to join an Easter egg hunt and improve their odds of winning a gift/more discount when they refer/share the news with their friends or family.
Collaborate with Other Business
Joining forces is a great business tactic that can help you get into the eyes of a fresh audience. You can use Easter as a great opportunity to collaborate with other businesses and run your Easter promotions.
Here are a few collaboration ideas for your business on Easter:
- Partner with a complementary business and offer a special promotion or discount to the existing customers of their business in your store.
- Host a social media contest with a combined Easter bundle as a prize, including products from both businesses.
- Partner with other businesses to support a local charity by donating some of your Easter sales to a specific cause.
- Collaborate with another business to create a co-branded Easter product.
- Host an Easter-themed event with another business, like an Easter egg hunt or Easter brunch.
A few years back, PEEPS collaborated with Build-A-Bear to launch a unique plushies collection for Easter. And you know what? The fans flooded the stores and their website:
Create Special Easter Bundles or Package Offers
Easter is the perfect time to increase your website conversion, especially if you have bundle deals, Easter collections, or package offers. If you don’t, it’s time to create some special Easter bundles and promote them online.
Special Easter bundles quickly capture people’s interest and influence them better — people need Easter gifts for family. In fact, they are one of the most effective ways to promote your brand around Easter. The idea behind such promotions is to incentivize customers to purchase more while offering discounts and freebies in exchange.
To start, create a bundle containing products with an Easter theme related to the holiday. For example, you could bundle all the Easter egg preparation ingredients if you run a grocery business or a bakery or create an Easter discount bundle for Easter-themed accessories.
The Woobles, a brand specializing in crochet kits, created a limited edition, Easter-inspired bundle for the occasion:
Remember, when you’re ready to send out your special Easter email campaign, don’t forget to segment your customers and target them accordingly. For example, you can send discount bundle deals to people who purchased Easter goodies from your store last year.
Promote Low-Cost Easter Gifting Options
The best way to get people excited about your website during Easter is to show them a list of low-cost gifting ideas. They’ll love you for that and definitely share that list with friends and family.
Using this tactic, you can create a long blog about low-cost easter gifts on your website, email marketing campaigns, and generate traffic. Or you can create special ‘Low-cost Easter’ collections from your existing store on your website.
The idea is to excite users and tell them about alternatives to celebrate Easter without wasting money on Easter eggs. And we all know that in a world where economic gloom is everywhere, your audience would engage with such Easter marketing ideas and content.
Introduce Easter-Themed ‘Spin-the-Wheel’ Popups on Website
Your website isn’t just to showcase your products or brand. You can engage users with a game on your website by introducing a spin-the-wheel popup.
Games like Spin the Wheel entice users to interact with your website (and not go away instantly). You can launch an Easter promotion asking users for their email for a chance to win easter gifts and special discount codes when they spin the wheel.
Also, you can promote the Easter special game announcement on your social media or via an email campaign to bring more users to your website.
Key Takeaways
Now you know that Easter is not only eggs and bunnies. It’s also an excellent opportunity for marketing campaigns. But just before you unleash your inner marketing genius, consider this:
- Brainstorm unique Easter marketing campaign ideas and plan a promotion or giveaway well in advance;
- Add multiple marketing channels to your promotion strategy for maximum impact;
- Understand your audience’s expectations and create giveaways and contests accordingly;
- Tweak your social media, web, and email identity to add Easter-related elements during the Easter season.
Want to learn more?
