With the Easter holidays just around the corner, now’s the time to finalize your Easter marketing strategy and kick off some Easter campaigns. Data from the last few years show that the Easter holidays generate a year-on-year increase in total consumer spending.
The National Retail Federation (NRF) predicted that consumers would spend $24 billion in 2023. This year, this spending will grow as 81% of Americans plan to celebrate Easter (and make purchases).
You surely don’t want to be left behind. Use an Easter marketing campaign to increase sales. And if you’re thinking how, we’ve put together some stunning Easter newsletter ideas and examples to help you boost customer engagement and sales revenue.
9 Happy Easter Newsletter Examples
You must be excited to start using the ideas to schedule your Easter newsletter campaigns. But wait. There’s more to a newsletter than just an idea. Have you thought about the Easter newsletter design?
Don’t worry; we’ve got you covered with some attractive, real-life design templates and examples. Here are a few examples to inspire your Easter email marketing campaigns:
Easter Newsletter Campaign – DoorDash Easter Campaign
DoorDash is known for its creative marketing campaigns around the year. How would they miss creating an Easter-themed newsletter? Take a look below:
Subject line: Easter
The creative touch of flowers, chocolate, and Easter meal sets the right vibe before they tell the reader to remember DoorDash in case they want to order something.
The contextual CTA with copy emphasizing quick deliveries makes this Easter campaign one of the best newsletters in this list.
Things to take away:
- Set the right tone and theme with relevant copy and Easter-themed visuals;
- Add an Easter-inspired design element;
- Create a unique Easter gifts section and add the link as CTA in your newsletter.
Want to create a great Easter newsletter (or any other) without a hassle? Then Sender’s drag-and-drop email builder with free templates is perfect for you!
Easter Egg Hunt Newsletter – Banana Republic
Easter enthusiasts are always ready for an egg hunt. So, why not engage them with one in your newsletter, as Banana Republic did? Take a look:
Subject line: 🐣The Egg Hunt is On!🥚
The newsletter announces a special deal only applicable to ‘hunters’ who find easter eggs on its website. Clever as it would have spiked the online traffic for sure.
The newsletter, with a golden Easter egg theme, no-brainer deal, and contextual CTA copy, is the perfect example of an Easter email done right.
Things to take away:
- Create special giveaways or gamified offers (like an easter egg hunt);
- Keep your newsletter design simple and minimalist; focus on your customer’s benefit;
- Remember to add a limited-period banner to create a sense of urgency.
American Apparel – Easter Bunny GIF
Easter and bunnies go together like peas and carrots, so it’s only natural that American Apparel chose an Easter email template filled with flopsies:
Subject line: 🐇Hop on! The Easter Sale is Here! 🐰
Yet, the brand took it further, turning the image into an engaging GIF. Not only to captivate! But also to reveal their Easter sale with excitement!
How could it go without some rabbit-themed puns, too? You’ll find two both in the subject line and the header.
Things to take away:
- Add a creative spin on traditional Easter-themed elements;
- Use GIFs to engage and captivate;
- Find dynamic ways to reveal the offer.
Topman – Egg Hunt Invitation
Easter, competition, and awards – that’s a recipe for Easter campaign success! Look at Topman’s Easter newsletter, and tell us you wouldn’t join the egg hunt:
Subject line: Looking for Easter egg hunters 👀
Sure, discounts are always nice. But earning them, it’s even nicer and more rewarding. That’s the idea behind Topman’s Easter egg hunt, where subscribers are challenged to find a massive discount in the form of an Easter egg.
It is even more exciting that you rarely find Easter email templates combining holiday elements with pop culture games, showing that they recognize their audience’s interests. We declare this email – a win!
Things to take away:
- Add elements of gamification to your deal announcements;
- Show that you know your audience’s interests;
- Stand out with unconventional Easter design.
Loft – Flash Sale Reminder Email
Loft has an interesting Easter marketing strategy that involves multiple email sequences based on the buyer’s stage in the conversion journey. Here’s an email it sends to remind users about the flash sale on the website:
Subject line: Last chance: Easter flash sale! 🌟
The email gets triggered after the Easter egg hunt starts on the website. Look at how cleverly they placed broken eggs as a background here with a contextual copy. This reminder email tries to persuade customers to take advantage of the flash sale and not skip the exciting discounts during Easter.
Things to take away:
- Keep your designs simple and minimalist;
- Add some humor to your email copy.
Argos — Easter Treats & Collections Emailer
Grabbing Easter treats sounds tempting, especially during the season. Argos understood the fact and created the whole newsletter around the same theme:
Subject line: Argos – 🐣Easter gifts for every bunny🐣
The subject line and email header create an anticipation that something nice will happen. The clever copy, menu, and product block section are on-point, triggering the reader’s urge to check out the store. The layout and copy compel readers to click and check the Easter deals.
Things to take away:
- Have a segmented layout for your newsletter with different design blocks and sections;
- Use contextual header images and copy to suit the occasion;
- Add information about some exclusive deals and discounts.
See’s Candies – Easter Newsletter Wishing Your Customers
See’s Candies has a pretty straightforward approach to Easter newsletters. It wishes its subscribers in an easter themed email. Have a look:
Subject Line: 🐇Happy Easter, from Our Family to Yours 🐣
The strategic product placement in the form of Easter bunnies made of chocolates from a candy brand is quite effective. Plus, the free add-on download of coloring sheets makes sure a lot of parents gonna save this newsletter for the future.
Things to take away:
- Keep your newsletter simple;
- Place your products strategically within the messaging;
- Add a freebie everyone loves in your newsletter.
EOS — Easter Sale Newsletter
EOS has used Easter to share deals by alluring buyers to fill their easter baskets. Take a look:
Subject line: Easter basket goodies! 🐰🐣 🌈
The newsletter messaging is so apt and direct – asking users to ‘hop over’ to fill their Easter baskets. The subtle holiday mention is smart and would have tempted many users to click the CTA only to glance over, if not buy, the goodies. The CTA and the header are totally in sync, making this newsletter campaign memorable.
Things to take away:
- Add vibrance by creating colorful graphics;
- Keep your newsletter copy short and to the point;
- Target eager shoppers by showcasing urgency through dates and limited-time offers.
Stila Cosmetics — Easter New Arrivals Newsletter
Who says you can’t use a holiday newsletter to reemphasize your values + promote your products at the same time? Stila Cosmetics did precisely that in their newsletter:
Subject line: Hoppy Easter! 🐰
The team at Stila used the moment to show the audience that they care about ‘bunnies’ and are a cruelty-free brand. Definitely, something that users would feel proud about after reading. Plus, the following section about new arrivals is a great way to remind them to shop (now that they relate to the brand more deeply).
Things to take away:
- Stay true to your brand ethos and principles and showcase that often in newsletters;
- Use emojis in the subject line;
- Add contextual product blocks within the newsletters, wherever possible.
Don’t have much time? Use the premade templates – all you need to do is add your copy and you’re ready!
8 Easter Newsletter Ideas for Business
Holiday sales account for a higher percentage of online profit in ecommerce and D2C. As a result, more and more brands run holiday marketing campaigns, making it an increasingly competitive space. You really need to think of some exciting ways to engage your audience.
Newsletters are a great way to stand out when you use catchy easter slogans, scroll-stopping subject lines, and robust email automation. Here are five newsletter ideas to help you get started:
Send Easter Newsletters Every Week
A weekly newsletter is a great way to entice customers to visit your online store. Consistent frequency builds long-term brand recall.
You can send newsletters around a theme that resonates with your audience. If you’re confused about what they will like, try sending a survey email to understand what they want you to hear — promotions, offers, product updates, etc.
Always remember to make your email newsletter personal and relevant. Remember to use the best subject lines and slogans. Run A/B tests whenever you can and keep tracking metrics.
Running a weekly newsletter or a pre-sale drip marketing campaign helps customers remember you when Easter is near. They will be more informed and better prepared to shop in your ecommerce store when Easter comes.
If you feel like your regular newsletters aren’t enough anymore, take a look at this article on what is multichannel marketing (definition + 6 strategies).
Run a Social Media Easter Giveaway
Planning a social media giveaway around Easter and creating interactive posts is a great way to increase your newsletter signups in the upcoming days.
Creating an Easter Engagement Post
You can publish an Easter engagement post on your Instagram and ask your followers to sign up for your newsletter. One lucky winner will win a special giveaway prize during Easter. Here are a few more ideas to help you craft a fun and interactive social media campaign for Easter:
- Promote an Easter sale, such as discount codes on specific items or personalized offers.
- Run an Easter contest on Facebook and Instagram and reward winners with gifts.
- Design a discounted Easter basket with your best-selling items.
Play Around with Easter Eggs Emojis & Icons
Holiday newsletters always have contextual iconography, visual cues, and standard images that appeal to readers. Like Valentine’s Day newsletters have hearts, and Halloween newsletters have pumpkins, Easter is associated with eggs and bunnies.
You can use this easter symbol in your newsletters in many ways.
For example, the newsletter below is sent to customers searching around the brand’s website for discounts. It’s a superb way to attract interest and encourage consumers to browse the website and discover other products they like and weren’t looking for, all with an Easter theme.
Use Spring Designs to Delight Your Subscribers
Blue skies, green grass, and colorful eggs and flowers are a welcome reminder that winter has passed and better days are ahead. Use a Spring-inspired design that represents warmth and rejuvenation to engage your recipients on Easter. Here’s an example:
Schedule Easter Promotion Push Notifications
Push notifications get four times the click-through rates of emails. So, you can schedule push notifications for your app users and website visitors during Easter week. Since this channel isn’t subjected to spam filters or other inbox restrictions, you can send notifications when your audience is most active online.
You can target a product category that a consumer previously viewed, suggest new products, announce giveaways, and showcase new collections to increase your engagement.
Organize an Egg Hunt in Your Easter Newsletter
You have heard about ‘Easter eggs’ in video games, software, online tools, etc., all your life. These little nitty-gritty details are not evident at first glance, and anyone who finds them gets rewarded.
You can run a special Easter egg hunt among your subscribers or the community. Provide a special discount to anyone who finds an easter egg on your website or email. Ask them to share the Easter egg with a friend to get more discounts. This gamification can help you get viral with little effort.
Key Takeaways
Easter holiday has a huge potential for businesses looking to increase their sales and email marketing campaign to turn it into reality. But before you hop off to hatch an Easter newsletter, remember these things:
- Easter holidays bring increased consumer spending, making it a prime time for marketing campaigns. Plan and launch your Easter campaigns strategically;
- With a growing number of people celebrating Easter, your audience is ready to engage. Craft content that resonates with Easter enthusiasts;
- A well-designed Easter newsletter can make a significant impact. Use real-life design templates and examples to create visually appealing emails;
- Consider gamification to boost engagement. Ideas like Easter egg hunts or interactive promotions can make your Easter marketing stand out;
- Send weekly newsletters leading up to Easter to keep your brand top-of-mind. Consistency in frequency builds brand recall;
- Use Easter-themed symbols like eggs and bunnies in your newsletters. These visuals connect with readers and set the right tone.
If this got you all in a festive mood, check out these 19 holiday marketing ideas & examples of promotion campaign.
