You want results from every campaign you run. But only 3 out of 100 people who click a link will buy something from your website. That’s enough to demotivate anyone. So, what’s the best way to convince prospects to buy from you more often?
The secret sauce lies in building a high-converting landing page for your product or service. Landing pages are dedicated pages on your website, designed and structured to make a visitor take action.
We’ll look at 10 professional landing page examples to inspire you to create your first product landing page that converts.
What is a Product Landing Page?
If you’ve been in business and checking out competition for a while, you must’ve seen focused, single CTA pages on many websites. These ‘dedicated pages’ are what you call a product landing page.
It’s a tiny nook on the website designed to highlight the benefits and grab customer attention through several unique elements like social proof, dedicated CTAs, product benefits, FAQs, etc.
A product landing page grabs attention, sparks interest, and convinces a visitor to act instantly. Basically, it is designed for conversion, whether it’s a sale, lead generation, or any other goal.
What Types of Products Can I Sell via the Product Landing Page?
Landing pages are the best way to turn visitors into members of your community. In fact, you can create a landing page for any purpose or product. Here’s a short list of what can be sold using a product landing page.
- Physical products. Got a new-age kitchen gadget or a handmade artisan necklace that’ll make customers drool? Create a landing page without thinking twice. With vibrant photos, lively descriptions, and perhaps even a video or two, you can bring your product to life and help your customers visualize it in their hands.
- Digital products. If your product is digital, a landing page can be perfect for pitching its benefits, use cases, and showcasing social proof. Build a landing page, add an email marketing funnel, and see your revenue grow.
- Services. Whether you’re a graphic design guru, a financial wizard, or a dog grooming expert, services can be marketed exceptionally using landing pages. Use them to tell your story, showcase your skills, and showcase to potential clients why you’re the best in the business.
- Memberships and subscriptions. Got a monthly subscription package or a premium content membership program? Landing pages are perfect for drumming up interest and racking up subscribers. Showcase the value of joining your exclusive club, and let the sign-ups roll in.
- Events and webinars. Whether you’re promoting online courses, business conferences, or charity runs, events, and webinars can be effectively promoted via landing pages. Tell your audience what they’ll learn, who they’ll meet, or how they’ll make a difference by attending your event.
- App downloads. If you’ve developed an app for tracking daily steps, order takeout, learning a new language, or any innovative idea, a landing page is an ideal place to coax visitors into hitting that download button.
Remember, a landing page’s power lies in its focus. It’s all about one product, one offer, and one action to take. The goal is to capture attention and push them to act.
What Goes on a Product Landing Page?
Creating a compelling product landing page may seem confusing, but it’s essentially about telling a story that resonates with your audience. It’s about addressing their pain points and guiding them toward making a decision. Here’s what to add to a landing page to make it happen:
- Explain the value in the headline. This is what captures their attention and hooks them to read further. So, always create a snappy and engaging title. It should succinctly communicate the unique value your product brings to the table;
- Show how to do it using a sub-heading. Your subtitle should supplement your title by clarifying how your product delivers the promised value. This is where you explain your ‘secret sauce’ without revealing too much of the recipe;
- Add a compelling visual above the fold. Humans are visual creatures. Including high-quality images, videos, or graphics helps your visitors visualize your product, understand how it works, and imagine themselves using it;
- Add real testimonials to make them believe. Nothing builds trust quite like testimonials and reviews. Showcasing positive feedback from satisfied customers makes your product more believable and trustworthy;
- Showcase benefits, features, and address objections. Highlight key features and benefits, and anticipate any objections using engaging copy. Always circle back to the value your product delivers;
- Nudge the visitor to take the next step using a CTA. A clear, compelling call-to-action (CTA) is crucial. Whether it’s “Buy Now,” “Download,” or “Subscribe,” make it easy for your visitors to take the next step towards becoming customers.
- Add use cases and other social proofs. Showcase real-life examples of your product being used, or share case studies. These ‘stories’ help your potential customers envision the real-world value of your product.
- Tie up Loose Ends using FAQs. An FAQ section can resolve any lingering doubts or questions. It’s like a safety net, catching any concerns that might otherwise deter your potential customers.
- Repeat your Call to Action using a secondary CTA. Repetition reinforces action. By the end of your page, visitors should see a second CTA, prompting them to decide once they’ve learned more about your product.
- Add a Founder’s Note. A personal note from the founder or the team adds a human touch. It helps forge a connection and makes your brand more memorable. After all, people connect with people, not just products.
Product Landing Page Examples for Inspiration
Eager to create your product landing pages but confused about where to begin? Use the following landing page examples to get inspired and launch your landing page. Let’s go!
Recess — Best Product Landing Page Design
Recess has a vibrant product landing page to showcase its craft mocktails in a can. The brand uses a beautiful layout with a catchy banner and product image to hook the visitor immediately.
Bright colors and bold typography make this landing page stand out. The page also has a unique design that is easy to navigate. The 3D elements in the ‘Why’ section catch the attention of the ‘quick scroller’. The animation is on-point, too, as someone scrolls. This is the best way to hook visitors and entice them to try the product.
Key Takeaways
- Use interesting colors and layouts;
- Play with animation and 3D elements to make it scroll-stopping;
- Add beautiful product images wherever possible.
Apple’s MacBook Air — Minimalist Product Landing Page Example
Apple’s landing pages are a class apart; everyone in the design community simply loves how their website landing pages look and function.
This landing page is no different. It uses beautiful imagery and animations to showcase the MacBook Air. The page has a clear product selection table to address confusion associated with different models of MacBook Air and speed up the decision. Not that Apple needs any ‘validation,’ but the three elements at the bottom assure the customers that they can expect fast delivery and easy payment terms.
Key Takeaways
- Stay minimalist and informative in your approach;
- Address apprehensions and objections through interactive elements;
- Make your product the hero of your landing page.
Birchbox — One of the Best Product Landing Page Templates
The brand’s homepage functions as a great landing page template that uses beautiful imagery and a clean design to showcase the product.
Birchbox uses a boxed design with a clean background and lots of visual elements to grab attention. The nudge to ‘start today’, along with clear steps and dedicated sections to address apprehensions, is a great way to make customers ‘crave’ your product.
Key Takeaways
- Add video to the landing page banner above the fold;
- Never forget the power of contextual CTA;
- Add a section about ‘how your product works’ to increase the chances of conversion.
Sonos Roam – Best Product Landing Page with Product Benefits
Ecommerce companies sometimes use product pages as compelling landing pages. Sonos used its product page as a landing page with a dedicated section showcasing the features and benefits of its product.
The page looks like a standard ‘product page’ at a glance, but as you scroll, it starts unfolding a world of benefits. A visitor who might be on the fence would surely be compelled to buy the product as he sees the product in action along with a benefit-driven copy.
The aesthetics, followed by a clear description of the product capabilities, are enough ‘fuel’ for a gadget enthusiast to buy. The FAQ, reviews, and product guide are a cherry on the cake that’ll boost the conversion rate.
Key Takeaways
- Go in-depth on your product benefits and real-world applications;
- Ditch stock images and use actual photographs;
- Always add a section for FAQs to address common questions.
Rapscallion Soda – Good Product Landing Page with Interactive Elements
This product landing page by Rapscallion shouts out loud at the potential buyer and drives home the point that there’s nothing better than a clean design.
The product landing page has multiple sections and elements to engage the visitor. For example, the ‘What’s your Flavor’ quiz section will engage the visitors and push them further into the funnel (and give the brand insights into creating personalized content).
Every segment is informative, enticing and makes users feel the brand’s vibe. The ‘discounts popup’ and the chatbot are additional engagement boosters too.
Key Takeaways
- Use multiple elements to grab attention and hook the visitor;
- Add a chatbot to increase conversions;
- Stick to your brand’s tone and design aesthetics.
Judy – Effective Landing Page with Positive Customer Reviews
This landing page looks vibrant and feels straight out of an adventure. The bold orange is sure to grab instant attention.
Designed for outdoor and emergency gear, the landing page has everything potential buyers need – benefits, price points, product ranges, features, guides, and more.
The additional social proof section with the headline ‘Why 25,000 families prepare with Judy’ confirms that the product is worth the buyer’s money.
Key Takeaways
- Add elements that reflect your product benefits and brand values;
- Create lead magnets and embed them into landing pages;
- Show additional benefits (and perks) of acting instantly.
Bev – Product Landing Page with Video and Bold Headline
Your product landing page should always reflect your brand personality. And what’s better than showing it in style through a video banner? Here’s an example by Bev.
The video banner with enticing product shots is an instant scroll-stopper. The copy of the page, along with multiple interactive content elements (like the Bev Locator near you), is definitely an exciting addition to this landing page.
The landing page is designed in a distinctive pastel shade to match the product colors and brand guidelines, making it look refreshing. The mention of ratings and reviews alongside product imagery and a CTA button is surely a conversion booster.
Key Takeaways
- Add videos to your product landing pages;
- Give subtle hints of how much customers like your products through reviews and ratings;
- Write witty and engaging copy.
Sunbasket – Product Landing Page with Problem-Focused Headline
Your product landing page can be a great ‘teaser’ too. This particular landing page by Sunbasket is a great example of that.
The landing page has a clear headline with appetizing visuals and a copy that speaks directly to the visitor. The meal kits section engages visitors with its thoughtful suggestions and meal ideas. There’s also ample social proof in the form of reviews and public mentions of the brand in famous publications, strengthening the credibility.
Key Takeaways
- Show how the product can add value to the buyer’s life;
- Give them different options to act in multiple CTA sections;
- Add social and media mentions to the landing page.
The Farmer’s Dog — One of the Best Pet Product Landing Pages
Your landing page must make the reader curious, and sometimes it involves making the visitor question their biases and preconceived notions. This page by The Farmer’s Dog quells a visitor’s notion about dog food.
The page highlights the importance of providing healthy food and appeals to the emotional attachment of a human to a pet.
Different sections on the page address various apprehensions and objections of the potential buyer, and the landing page copy does a great job of answering the most common questions.
The infographic with the benefits of healthy food is a scroll-stopper that engages you with the brand’s offering. There’s even a social proof section, including reviews by actual users and expert testimonials to enhance the trust factor.
Key Takeaways
- Add an infographic explaining the benefits or key attributes;
- Address key apprehensions through dedicated sections;
- Include expert testimonials that visitors can trust.
Hello Axis – Minimal Product Landing Page
Hello Axis uses white space freely in their product landing page design. The brand has cleverly placed the idea of window blinds in everyday living and showcased it beautifully.
The page has one single purpose – to make the visitor order their product, as it should be. The different page sections answer common questions and queries through boxed layouts presenting a picture and supplemental copy.
The social proof in the form of customer testimonials is also good. While they’ve kept it minimal, they could’ve improved the page design and even added a blinds element to the scroll to make it more appealing and engaging.
Key Takeaways
- Keep the design minimalist and use lots of white space;
- Show how your product works through real-world images;
- Make visitors keen on trying out your product through unique elements.
Key Takeaways: Product Landing Page Design
Landing pages keep the spotlight on the product and give a visitor a glimpse into the benefits and USPs of any product. If you’re planning to create new product landing pages on your website, here are some things to remember:
- Always add social proof, FAQs, product benefits, and appeal to a customer’s pain points if you want to create the best product landing pages;
- Never forget to add a section about product features and real-world use cases to your landing pages.
- Add lots of visual elements and videos (if possible) to stop a scrolling visitor, become memorable, and build a remarkable product landing page;
- Use no-code landing page builders if you don’t have designers and developers to create dedicated landing pages for your products;
Also read:
- 9 Best Landing Page Builders for 2023 (Free & Paid)
- 12 High Converting Landing Pages Examples & How to Build One
- 7 Landing Page Optimization Strategies For Better Conversions
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
