You pour your heart and soul into crafting the perfect product, only to hear crickets when you finally unveil it. Your landing page gets website visitors, sure, but it’s not turning those visitors into paying customers. Frustrating, right?
Let’s face it, a dull landing page can be a dream killer. Maybe it’s missing that “wow” factor, or perhaps it lacks the psychological hooks to reel people in. Either way, it’s a letdown.
But don’t lose hope! We’ve handpicked eight rockstar landing pages to spark your creativity and set you on the path to conversion greatness. Ready to level up? Let’s start.
What is a Landing Page?
Think of a landing page as your sales pitch in digital form. Its sole mission? Turning landing page visitors into leads or buyers.
While your average webpage is a mix of information and clickable links, a landing page streamlines the user experience, focusing all eyes on one game-changing call-to-action (CTA).
So, what’s the magic formula? Capture their attention, hit them with a message they can’t ignore, and then make it irresistibly easy for them to take the next step—be it making a purchase, signing up for a newsletter, or filling out a form on the spot.
How Does a Landing Page Work?
Your landing page is like a magnetic funnel that not only draws people in but also propels them toward a very specific action or offer—your call-to-action (CTA). Here’s the step-by-step of how it works:
- First up, the hook. People land on your page via various routes—maybe a Google search, a social media post, an email blast, or an ad campaign;
- Snap to attention. Next, a can’t-look-away headline and dazzling visuals make them stop scrolling and start reading;
- The heart of the matter. Then, irresistible copy swoops in, laying out the must-have features, unbeatable benefits, and why your offer is the solution to their problem or the answer to their needs;
- The trust factor. Finally, sprinkle in some social proof—think testimonials, reviews, or trust badges—to banish any last-minute jitters and seal the deal.
So, in a nutshell? A top-tier landing page isn’t just eye-catching—it’s a well-oiled machine that captures attention, lays down the facts, and nudges visitors into clicking that CTA. And just like that, you’ve turned a skeptic into a buyer.
What is a Good Landing Page Conversion Rate?
The conversion rate for a landing page varies from industry to industry. However, a standard for a good landing page should be anywhere near 10%, as per industry trends. It may differ based on the source of traffic.
What Should a Landing Page Include?
The decision about what to include in your landing page depends on your goals. Always ask yourself what you want to achieve from the landing page.
- Do you want more people to subscribe to your newsletter;
- Do you want to sell something;
- Do you want to book more demos or capture qualified leads?
Landing page elements will depend on your answers. For example, if you want to capture lead information, your form will have a couple more fields.
Irrespective of your goal, a successful landing page should ideally include the following:
- A compelling headline that communicates the main benefit or invokes curiosity;
- Engaging visuals to grab the attention;
- Persuasive copy that highlights the unique selling points of the product;
- Prominent call-to-action (CTA) with action-inducing language to encourage immediate response;
- Form or conversion element for visitors to enter their information;
- Social proof like testimonials, reviews, ratings, or success stories to gain trust.
8 Examples of a Landing Page That Converts
You’ve already covered the basics of building a conversion-oriented landing page. Now, let’s look at some of the best landing page examples to inspire you to create your own. Here are the top landing pages and why they work well:
Sender – Email Marketing Landing Page Example
Sender is a robust marketing automation solution to handle all your email and SMS marketing needs. Its landing page for email automation portrays the benefits and proposition, compelling users to sign up for a free plan.
The benefits-oriented headline and sub-headline directly appeal to their target audience. The CTA buttons in a contrasting color in the next section with appropriate bullet points are a click-magnet. Multiple sections highlighting the features and benefits and detailed FAQs help users decide faster to sign up for the service.
What makes it work?
- Simple and eye-catchy design;
- Dedicated section for benefits and features;
What could be improved?
- Testimonials and social proof could be added.
Shopify – Good Landing Page Example
Shopify is famous for creating engaging and highly converting landing pages; this list wouldn’t be complete without their mention. Shopify Plus’ web page is one of the great landing page examples of recent times.
Shopify Plus is an enterprise product, targeted at large ecommerce store owners and big businesses. The tone, copy, and positioning depict how Shopify means business, not just for ‘DIY’ and bootstrapped businesses. The video in the landing page banner, customer logos, compelling real-world results, and strategic CTAs work well to grab attention and book a call with the sales team. Other landing pages by Shopify are equally compelling and high-converting.
What makes it work?
- Video-centric header with a clear headline that appeals to the exact pain points;
- Statistics and numbers highlighting the efficacy of the product for the target audience;
- Success stories and case studies are embedded in the landing page.
What could be improved?
- Shopify’s brand identity and theme could be more prominently depicted on the landing pages;
- Considering an existing reputed client base, video testimonials would be a great addition.
Search Engine Journal – Free PDF Landing Page Example
Search Engine Journal is an authority in the SEO space. It’s known to publish free reports and guides around SEO periodically. It hosts most landing pages on a separate section of the website. Their no-nonsense landing page is a great example of the ‘Keep it Simple, Stupid’ principle.
An effective landing page uses a minimal template with just the right information to compel users to share their email for download. Used as a lead magnet page, the landing page mentions what a prospect could learn by downloading the guide.
What makes it work?
- Simple and minimalist landing page design;
- Minimal opt-in form with just two fields and option to share interests;
- Benefits-driven copy written to persuade users to share their email ID and personal details.
What could be improved?
- Adding relevant sections about what’s inside in detail could increase the chances of conversions;
- Details or profiles of SEO experts who contributed to the report could be added to the landing page.
Airbnb – Website Landing Page Example
Airbnb has some cool landing pages throughout its website, but the one worth mentioning is its pages for hosts to list their homes on Airbnb.
The large interactive calculator above the folder instantly grabs the attention and invokes FOMO — among hosts about the potential income they can earn when they host on Airbnb. The FAQs and checklist on the page are a strong element that addresses apprehensions and convinces hosts to start listing or talking with a ‘Superhost’ near them.
What makes it work?
- Simple, clean, and intuitive UI with lots of interactive elements;
- Contrasting CTA brings attention toward the next step;
- Option to talk to a ‘Superhost’ before finalizing something;
What could be improved?
- Testimonials from existing super hosts could be added;
- Downloadable PDF to prepare before starting the hosting process;
Hotjar – Sales Landing Page Example
Hotjar is a powerful heatmap tool that lets website owners know how visitors interact with their web pages. Their own landing page is a classic masterpiece on how to compel users to sign up.
The header section, with the headline, explainer video, and CTA buttons, is a conversion magnet. Further, the social proof with video testimonials and links to case studies is a great trust builder. The details about the feature and an inclusion-centric CTA would compel prospects on the fence to create a free account.
What makes it work?
- Great header section with a detailed explainer video;
- Illustrative graphics and visuals to make the landing page more interesting.
What could be improved?
- Converting feature-oriented copy into benefits-oriented copy could improve conversions;
- Improving the section on use cases can increase the chances of persuading more visitors to sign up.
Wag Dog Walker – Landing Page Design Example
Wag dog walking service connects dog owners to walkers. Their landing page for interested dog walkers is a nice example of how to encourage more people to share their details right off the bat.
You can’t miss this sign-up form—it’s practically a billboard taking up half your screen! And let’s talk about that fresh color scheme—it’s a visual delight.
But wait, there’s more! Authentic endorsements from real pet caregivers, complete with clickable video testimonials, elevate this from a simple sign-up to a credible, engaging experience.
What makes it work?
- Clear headline with strategically placed social proof and an unmissable form;
- Video testimonials on the landing page for building credibility and trust.
What could be improved?
- An FAQs about pet sittering should have been included to deal with objections and apprehensions;
- Some way to let users know how much they could earn when they sign up.
Good Health Organic Snacks – Promotional Landing Page Example
Good Health Organic is a sub-brand by UTZ for cheese lovers who love to consume cheese daily. The brand offers three different varieties, that are highlighted on a dedicated landing page.
The vibrant color scheme hits the right notes with prospective buyers — a fun and easygoing snack to be munched anytime. The CTAs — add to cart or grocery basket directly compels users to check out, which is a nice way to invoke action from ecommerce shoppers. This is a simple and effective way to launch a new product with a promotional landing page.
What makes it work?
- Simple yet vibrant landing page design;
- Contextual CTAs compel users to buy instantly in just a few clicks;
- Attention-grabbing GIFs throughout the landing page.
What could be improved?
- More information about the contents, ingredients, and other dietary information should’ve been added;
- Some customer reviews, or UGC content could be embedded to invoke curiosity and generate FOMO.
Kodiak Cakes – Beautiful Landing Page
Kodiac Cakes has a beautiful and compelling landing page for their new range of butter syrups. With lots of interesting elements and strong social proof, the landing page screams to buyers to find a store to buy near them.
The landing page has a simple agenda — making users curious about the new range of syrups and compelling them to find a store nearby. It’s a nice hybrid integration of online and retail sales to bump the demand for a product.
What makes it work?
- Beautiful product visuals and informative sections about dietary information make users crave the new product;
- Alluring header with a compelling headline and contextual imagery;
- Relevant CTA compels to take action.
What could be improved?
- Link to product pages or ecommerce store to add products to cart and buy online directly;
- Recipe videos or links to YouTube could make shoppers more curious to try the product.
Landing Page: Key Takeaways
Now you’ve got the inspiration, it’s time to put on your design hats and create your own landing page. While you’re at it, here are some tips to remember:
- Have a unique landing page for every goal with a single CTA and offer;
- Always add unique and eye-catchy visuals to your landing pages;
- Take time to write contextual and persuasive CTAs and place them at strategic places on your landing pages;
- A/B test different elements of your landing pages to register high conversion rates.
Also read:
- 12 High Converting Landing Pages Examples & How to Build One
- 10 Professional Product Landing Page Examples that Convert
- Landing Page Best Practices to Follow in 2023
Author Bio
Anmol Ratan Sachdeva is a content marketer and small business consultant who has a strong grip on topics like marketing automation, email marketing, and content marketing. He loves to write about building, improving, and growing a business.
