40+ Sponsorship Email Subject Line Examples

Sponsoring brands and events requires creating attractive and compelling email subject lines and corresponding messages.

A sponsorship email acts as the basis for gaining partners and it can make or break a deal by limiting the open rates.  Many email recipients open emails based on how the subject lines are. 

It is important to pay attention to subject lines for sponsorship proposal emails, sponsorship requests for an event, and donations. Here are the examples of sponsorship email subject lines.

Sponsorship Proposal Email Subject Lines

• Question about {proposal objective}
  The email prospect will be prompted to open the email to find out what the question is.
  
• Hello {first name}, {question}
  Emails with such subject lines will encourage opens and responses because questions provoke answers. 
  
• I learned about you through {Insert referral name}
  Mentioning referrals in an email subject line establishes a connection with the sponsor thereby prompting a response.
  
• Nice meeting you, {Prospect’s name}
  Let your recipient know that you have an idea of how they can offer support.
  
• Trust you can assist
  People feel good when helping others, so it is a good idea to state your hope of getting help from the sponsor. They will be more than willing to open the proposal email.
   
• This is a proposal email
  Transparency and honesty can take your business far because it is a clear way of getting your point across. 
  
• I will appreciate your feedback on our meeting
  Maybe you have just led a meeting or gave a demonstration with your prospect. It is a great idea to ask if you can address important questions since this will be a way of evaluating how things went. 
  
• Our next course of action
  If you had initially connected with your prospect, this will be an ideal subject line for a proposal email.
  
• What does it take?
  Asking a rhetorical question can encourage dialogue or prompt response.
  
• To stay or to go
  If your prospect has taken a while to reply, use this subject line and create a breakup email professionally.
  
• I love the contents of this email
  Using this quote as part of your subject line will encourage the prospect to open the email.
  
• Meeting request on {day}
  If your prospect is expecting you to request a meeting with them, use this subject line.
  
• 15 minutes – {date}
  This subject line is easy, short, and on point, so it can trigger a click and reply.
  
• {Prospect}, you may like this content
  Put the prospect’s name followed by email content on the body as a way of testing unresponsive or disengaged prospects.
  
• This is what I intend to do
  Offer something hoping to win some favor from the prospect based on the law of reciprocity.

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Sponsorship Request Email for an Event Subject Lines

Examples of subject lines that create a sense of urgency include:

1. Hurry! Just 5 days to the event
2. Act now
3. Few spaces left, hurry up
4. Don’t miss our biggest trade show

Subject lines that are more informative include:

1. Here is the event’s schedule (event)
2. Here are the event’s expectations (the event)
3. (An industry professional) will be in attendance (the event) on (date)

Subject lines with event offer included:

1. Register now to qualify for a 10% discount
2. Invitation for a free registration

Subject lines do discourage people from missing out:

• Here is an opportunity to meet industry professionals
• Check the event’s attendees
• 5 out of 6 people benefited as a result of attending the event

Examples of subject lines to boost event attendance

• 6 days left to have a lifetime experience
• Don’t forget (event)
• Things to know before the day of the event

Also read: How to Win at Event Marketing (Step-by-step)

Sponsorship Email Donations

• Posing a question: Can we arrange for a call?
  This subject line can encourage email opening because it asks a question which your audience should respond to, and it is brief. This is an effective way to engage a donor because it has a personal touch.
  
• Introductory subject line”: Hello {insert name}, I wish to introduce myself
  This is one of the most effective email subject lines because it is personalized and creates an opportunity for future collaboration.
  
• The intriguing style: Time to confess: We need your services
  Such a subject line adds some intrigue by the use of the word “confession”. It creates a personal touch and prompts the recipient to act by finding out what the secret information is all about.
  
• Impact style: Help boost access to women’s viewpoints
  The recipients are interested in mutual collaboration especially when you state that their efforts will be valuable, so they are likely to click.
  
• Being cheeky: Let’s engage dirty {data}
  Getting a little cheeky is another way to encourage your audience to open an email. You can use a quote or a lyric song that sounds inappropriate or irrelevant at first glance and attracts extra attention.
  
• The deadline: Complete your 2021 donations by December 31!
  Any fundraising email that mentions a deadline or a holiday has a higher open rate.
  
• Posing an urgent question: Could you give us some support today?
  This subject line poses an urgent question to the recipient without necessarily appearing overly aggressive.
  
• The “one final thing…..”
  When seeking a fundraising opportunity, inform your recipient that they have a final chance to support you. This will be a great way to make the email outstanding.
  
• The reverse-style: Avoid opening this email
  It seems awkward to tell a recipient not to open an email, but reverse psychology is effective.  When you tell someone not to open an email, they will be more curious to do it.
  
• The story of the client: Meet {name} and {name}
  You can use such a subject line to accomplish a mission because it is short, simple, and eye-catching. It also provides a hint of the story contained in the email and allows you to tell a story of your organization’s beneficiaries.
  
• Follow-up: Did you get what you were looking for?
  Use this subject line to address the previous visitors to your website and left their email addresses. The email should build on the subject line question by asking the recipients to make a financial contribution if they found valuable information.
  
• New announcement: Making a new announcement
  One of the greatest ways to excite your prospects is by informing them of something new that you are introducing.
  
• Special invite: An invite from a special guest
  The subject line makes the recipient feel important and builds a sense of mystery and curiosity because it does not disclose who the special guest is. The reader would want to click and find out more.
  
• The final chance: The last day is today
  The urgent tone in this subject line enables you to out your message across at the end of an email marketing campaign.
  
• The prize-focused style: Participate in our medical campaign and win a trip
  Although this subject line lacks a personal touch, it addresses the reader directly and makes them excited.

Take The Best Sponsorship Email Subject Line

The goal of sending sponsorship emails is to meet the desired goal of taking a brand to the next level. Whether your prospect will open the email or not depends on the subject line.

Creating eye-catching and responsive subject lines will encourage open rates and responses and allow you to win some favour from the prospects. Try the above sponsorship email subject line examples and you will get positive results.

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About author

Julius Sim is the head of the customer service with one of the oldest and the most reputed academic writing website, Edubirdie. He has been instrumental in the success of the company and its fame among students in delivering high-quality essays, thesis and research papers. In his free time, he loves watching parallel cinema, reading contemporary fiction and playing lawn tennis.